PROMOTIONSOffers and competitions to entice consumers

Promotions are usually short term strategies aimed to boost sales of a product. The most obvious type of promotion is the price cut which can entice consumers in believing that they are getting a bargain - but there are other ways of generate a spike in sales.

COMPETITIONSGet consumers to compete in some way for a prize. It could be - Write the best 140 description of the game to get exclusive content/free version of game.The first ten followers to retweet a screenshot of the game get a free t-shirt.Take a screenshot of your highscore to get a luxury trip to Royston.

SPECIAL OFFERSEveryone likes to feel special now and again so what could you do to make your audience believe they’re special:Free content - on the first day of launch, and only on the day, consumers get to download the no-add, premium content of the game.Special editions - for an extra 50p you get downloadable wallpapers, a Ninja Rush poster and sticker.Download Coffee Rush and get a free coffee e-voucher!

PRICE REDUCTIONThis is difficult in the app market as so many games use the Freemium model of business but could you offer your premium content at a lower price for a time?

CROSS PROMOTIONA collaboration with related product to allow for vouchers or special offers. The arrangement should preferably be mutually beneficial to both products:Buy a fresh mackerel from Cambridge fishmonger and receive a code that unlock new exclusive content in Captain Cheddar.Go to Ace Skate in Cambridge buy some new trucks and get Chad downloadable for free.