promotion managent
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PROMOTION MANAGEMENTBYVISHWANTH.S
Advertising copywriters
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Advertising copywriting for print &
broadcast mediaCommunicating ideas that are meant to serve the
requirements of modern marketing
It is used to promote the acceptance of an idea, as
in the case of non-commercial advertising.
It utilizes words to convey messages having
commercial, informative
The results come from what words convey in
terms of benefits and satisfaction.
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Roles in advertising media
News paper
Magazine
Mediaprint media
Telecasting media
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Nature & work
It work closely with other members of an
advertising team to create snappy, unified, eye-
catching advertisements.
A unique creators form together and design a way
for what they need to convey
Ex : Information in advertisement
Team members think up new ideas or concepts that
will achieve the client's goals.
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concepts Its simply a new way of looking at or presenting a
product or service.
It is a way of telling readers, listeners, and viewers
what the product will do for them . The basic information that must appear in the
advertisement
Researchers, and sometimes copywriters, maygather additional information about the product
and why people buy it.
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Copy Writing Agencies
Advertising agencies that provide services to
companies with a product to sell. Some work for companies that handle their
own advertising .
Copywriting can also be done on a
freelance or per-project basis.
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Agencies & Founders
David Ogilvy, founder of Ogily & Mather. David Abbott, founder ofAbbott Mead Vickers
BBDO[1]
William Bernbach, founder ofDDB Worldwide Drayton Bird, founder of THB&W Leo Burnett, founder ofLeo Burnett Worldwide
Fairfax M. Cone, founder ofFoote Cone &Belding Bernice Fitz-Gibbon, 1982 Advertising Hall of
Fame inductee
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Copy writer should follow .
Niceties of grammar
Syntax
Spellings
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Tool kit
Head line Over line & underlineBody copy Captions
Taglines Slogans
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Awards
GBU- The good , The bad & The ugly etc
which is sponsored by Advertising women ofnew york ;
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THANK YOU
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In 1988 who was the financial
secretary and currently holdingthe position which position?Dr. Manmohan Singh
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Who is the chairman of Indian
planning commision?Dr. Montek Singh Chawlia
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ABBREVIATIONS
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VISA
Visitor International Staying Abroad
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L.A.F
Liquidity Adjusted Facility
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FCCB
Foreign Currency Convertible Bonds
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F.S.D.C
Financial Stability and Development Council
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ASBA
Application Supported by Blocked Amount
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SLOGAN OFTHEBANKS
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A friend you can bank upon.
VIJAYA BANK
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Good people to bank with
UNION BANK
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Passion to perform
DEUTSCHE BANK
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The worlds local bank
HSBC
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People grow with us
INDIAN OVERSEAS BANK