Promotional Campaign

Hong Kong Sevens

Research Campaign• What is promotion?- Promotion means using different media to give publicity of a product in order to raise awareness.• Why do companies need promotion?- Because companies want to get more profit and the way to achieve this is to raise the sales of their products. Promoting a product will help raising the customer’s awareness and attract them to buy the products• Why do consumers need promotion?- Because consumers want to know what products are there in the markets and what are the functions of them.• Examples of types of promotion- Posters, website, slogans, leaflets, TV adverts

School community communicationFind as many examples of communication used at school. How does the school communicate with teachers, students, parents and the wider community. For each example indicate who the information is coming from and who is it going to. (A table would be useful)

Communication method From To

Daily bulletin School, teachers, students Students, parents, teachers

Island School Email School, teachers, students, parents

School, teachers, students, parents

ISLE Teachers Students

Gateway Teachers Students, parents

Hong Kong SevensFind as many examples of promotion used for the Rugby Sevens. Try to create links or embed video

Example of Harry Potter promotional campaign and audience analysis

Carry out your own audience analysis for the Rugby Sevens

Separate the types of promotion you have found into different age groups. Try to create links or embed video

Hong Kong

old

Overseas

Young

Summary of research

• From this research create a blog post• Give it the title, "Project Title and Description"• Write out your title making sure you include

the WHAT, WHO and PURPOSE in your title• Underneath write out 2-3 sentences

describing WHY the project is needed • Label/Tag the post with the label, "Research &

Planning"• Submit the URL of the blog post to the dropbox