promotional campaign of jet airways

7/24/2019 Promotional Campaign of JET AIRWAYS

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Sumitted to: Submitted by:

Promotional campaign ofJet airways

OF

JET AIRWAYS


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ABOUT JET AIRWAYSStarted by Naresh Goyal as Air Taxi Operator in April !!"

Started #ndian commercial airline operations on $ %ay !!&

with a 'eet of four leased (oeing )&)*&++ aircraft

Scheduled airline status was granted on , January !!$

#nitial in-estment of .S/+ million0+1of its sta2e controlled by Naresh Goyal

Jet3s parent company4 Tail 5inds 6td7

(egan international operations to Sri 6an2a in %arch "++,7

Jet4 is head8uarters in %umbai4 #ndia


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JET AIRWAYSOperates o-er &)+ daily 'ights to about 90

destinations both in #ndia and internationalabroad;

" international destinations in )countries across Asia4 rancisco4 New ?or24 Singapore4 6ondon@eathrow;4 @ong ong4 Bolombo4 AbuChabi4 Cubai4 etc7


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Competitor AnalyiComestic %ar2et #nternational

%ar2et


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FLYWIT!


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Finan"ial

Ann#al pro$t%lo

mar"& '()*+ ,)-'./001 "r

2#arterly pro$t D ending June "+$* ""7)+ cr

D" ending sep "+$* 0)7$! cr

2#arterly a3era4e Paen4er Loa5 D ending June $* 0"7, 1

D" ending June $* 0+7" 1


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MISSIONTo increase the &rd8uarter proEt by $+1 in

comparison to "nd8uarter7

To increase &

rd

8uarter a-erage passengerload by ,1 as compared to "nd8uarter7

To ma2e the promotion eForts ecient and

eFecti-e7


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BU6GETTotal budget is Hs7,404,94,"" for &

months7

Ad-ertising IHS7&4+4$94,+Oine mode* HS7"4$!4+&40$+

Online mode* HS7$4$"4$9+

Sales Promotion*diwali oFers christmasoFers4Boupons

Public relations*HS7)4$+4+++Publicity*HS7!49+4+++

Cirect %ar2eting*HS74$&4$"


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)/A67ERTISING%odes of ad-ertisingOine mode%agaKines

TL ad-ertisements

NewspapersOnline modeCisplay ad-ertising7

%obile ad-ertising7

Search engine optimiKation7Social media ad-ertising7


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SI8E9>ull pageLan4#a4e 9


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SI8E9@alf page7

Lan4#a4e 9@indiCate4ory 9(usiness4


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SI8E9>ull page

Lan4#a4e 9ortnightlyC!ARGES9$4++4+++


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T.V. Advertisement


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T/7/ A53ertiement


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TIMING: 0 A% TO A%7

COST: HS7&,40+4$++

TIMING9 "P% to )P%/COST9 HS7"$4$)4$$+

TIMING9 0P% TOP%COST9

HS7)4"94$++


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TIMING9 0P% TOP%7COST9HS7,)4!4$+7

TIMING9 0P% IP%7COST9HS7"94&"4!$+

:C!ARGES ARE FOR ;

MONT!S


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NEWSPAPER

A67ERTISEMENT

NEWSPAPER

ADVERTISEMENT


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SI8E9"+B%"B%LOCATION9

Ahmedabad TIMING9


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6I7YAB!AS


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ONLINE MAR


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C!ARGES : Hs74"$4+++


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C!ARGES9 HS7 !4++4+++


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C!ARGES9HS7)4$+4+++


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MA


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Jet air=ay mo>ile App


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Ad-ertising on >AB


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C&ar4e

& months charges M $)$++


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C&ar4e9

R/)?0*?(@(


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SPONSORE6 BY9

JET AIRWAYS

!ALFMARAT!ON

)* 6EC?'


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C!ARGES9 HS7)4$+4+++


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!oar5in4!OAR6INGS


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6EL

!I

Lo"ation Len4t&,Ft1 !ei4&t,Ft1 C&ar4e,RS/1,; MONT!S1

Airport


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MUMBAI

Lo"ation Len4t&,Ft

1

!ei4&t,Ft1 C&ar4e,RS/1

,; MONT!S1(ANCHAON 5


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PUNE

Lo"ation Len4t&,Ft1 !ei4&t,Ft1 C&ar4e,RS/1,; MONT!S1

A#HPOHT HC4 opp (aaAllianK

&+ "+ &4$+4+++

Airport road at opp nitapar2

"+ "+ "40+4+++


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CALEN6AR

2TY9 *(?(((COST9R/'*?((?(((


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6IRECTMAIL


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consumers prefer to recei-e commercialcommunications -ia email7

$!1 of companies are integrating email andsocial channels together7

?ou can continuously dri-e trac bac2 to yoursite with an acti-e newsletter

C!ARGES9 HS74$&4$"7

7OLUME9 &+4++4+++


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promotional campaign of jet airways

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