promotional marketing - taylor communications · promotional marketing programs can enhance your...

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Promotional marketing programs can enhance your organization’s image and drive consumer and employee behavior. But when not managed properly, they can clog your warehouse with unused product and obsolete inventory. Without strong brand control and approval processes, you run the risk of costly rework and delayed shipments. Taylor Communications helps you achieve a stronger return on your investment. Promotional Marketing Programs to Drive Revenue and Reputation • Product Launches • Promotions • Events • Employee Recognition • Online Company Stores

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Page 1: Promotional Marketing - Taylor Communications · Promotional marketing programs can enhance your organization’s image and drive consumer and employee behavior. But when not managed

Promotional marketing programs can enhance your organization’s image and drive consumer and employee behavior. But when not managed properly, they can clog your warehouse with unused product and obsolete inventory. Without strong brand control and approval processes, you run the risk of costly rework and delayed shipments.

Taylor Communications helps you achieve a stronger return on your investment.

PromotionalMarketing

Programs to Drive Revenue and Reputation

• Product Launches• Promotions• Events• Employee Recognition• Online Company Stores

Our ProcessTaylor Communications has the scale to address your enterprise needs along with the

flexibility to help your employees make spot purchases for specific events. Our process achieves a balance of cost control and superior service that drives compliance with

corporate guidelines.

800.442.5254 l 600 Albany Street, Dayton, OH 45417 l taylorcommunications.com

© 2016 TAYLOR COMMUNICATIONS (Form#18-01-03-01 Rev 08/2016)

Product ideation: We analyze your marketplace to determine

which items will appeal the most to your target recipients.

National merchandising support: Our front-line team will

recommend items that will engage your targets, based on

demographic and geographic preferences. We’ll also compile

end-user feedback on your program to help you make more

informed decisions.

Superior sourcing: We purchase tens of millions of dollars

in promotional products for our clients, which means more

purchasing leverage to ensure you get favorable pricing on

every order, no matter how small.

Online stores: Your customers, employees or sales channels can

order the quantities they need 24/7 from a wide variety of items,

according to business rules you define (e.g., volume discounts,

co-op budgets). Online proofing helps avoid costly errors.

Virtual inventory: Close relationships with leading

manufacturers allow us to stock a small quantity of items for

decoration or embroidery on demand

Distribution savings: With business service centers across

the U.S., we offer same-day shipping to a number of locations.

Your end-users will save on freight when they consolidate

shipments from a single source.

PRODUCT IDEATION

PRODUCTION & DISTRIBUTION

INNOVATIVEDESIGN

CUSTOMERENGAGEMENT

Auditable program: You’ll have outstanding visibility to

product costs, with guaranteed savings. Our Departmental

Cost Distribution reports let you see who is ordering, when

and in what quantities.

Multiple payment options: Your end-users will enjoy the

flexibility of purchase order or credit card purchasing. Our

online systems are PCI compliant for your peace of mind.

Enhanced reporting: You’ll enjoy solid documentation of

usage by product type, geographic location, retail segment—

whatever parameters you’d like to track.

Page 2: Promotional Marketing - Taylor Communications · Promotional marketing programs can enhance your organization’s image and drive consumer and employee behavior. But when not managed

Promotional Marketing

taylorcommunications.com

Value for MarketersTaylor Communications takes the pain out of promotional marketing by providing clever ideas for new products and programs that will engage your audience and differentiate your brand. We can design programs for direct and indirect sales channels that will help grow revenue while main-taining brand consistency.• Apparel and uniform programs • Co-operative marketing programs• Customer appreciation and loyalty programs• Holiday cards and calendars• In-branch promotions• In-store merchandising and signage• Kitting and fulfillment services• Name change/new identity programs• Openings and relocations

Value for Human ResourcesLooking for fresh ways to encourage teamwork or reward outstanding performance? Our programs let you manage the rules, enrollment, point banking, awards catalogs and prize distribution with ease. • Awards and recognition• Incentives and contests• Safety awareness• Service anniversaries

Value for Event ManagersTaylor Communications has the vendor relationships and distribution path-ways in place to supply what you need, on time and on budget. We can be a single source of supply for all your event needs, from mailed or emailed invitations to posters, banners and signage.• Branch and store openings• Charitable events, fundraisers• Clinics and support groups• Company milestone celebrations

Value for Supply ManagementOur ability to source directly from overseas manufacturers delivers big cost savings and innovative products. Robust reporting ensures that you have greater visibility to your organization’s total spend. We provide an auditable trail that shows how we’ve been able to leverage purchase volumes for better pricing.• Global sourcing• Nationwide warehousing and distribution• Online company stores• Retail point-of-purchase distribution• Supplier of the Year awards

Nationwide LeaderBased on our large annual purchasing volume, we can offer you end-column pricing on a wide variety of products, regardless of the quantity ordered.

• Apparel• Automotive products• Awards and recognition• Badges, buttons, and lanyards• Bags, packs and totes• Calendars and planners• Cameras and electronics• Caps and hats• Clocks and watches• Computer accessories• Corporate gifts• Desktop items• Food and drink• Games and toys• Golf accessories• Keychains• Kitchenware and home• Mugs, drinkware and barware• Office and business supplies• Outdoors and sports• Pens and writing instruments• Personal accessories• Stress balls• Tools, knives and flashlights• Travel accessories

Corporate Social Responsibility

Taylor Communications’ network of credentialed trade partners helps you achieve purchasing goals that hinge on diversity spend and green initiatives. Ask us for details.

Taylor Communications helps organizations of all sizes

in a wide range of industries maximize the value of

their branded merchandise by sourcing and distribut-

ing items efficiently. Simply put, we take the pain out

of promotion.

Financial service organizations, retailers, manufactur-

ers, non-profits and many other industries struggle

with these challenges when it comes to their promo-

tional products. Where would your organization like

to improve?

• Brand inconsistency

• Lengthy time to market

• Under-leveraged spend

• Poor product selection

• Lack of customization, personalization

• No accountability for co-operative marketing dollars

• Obsolete merchandise

• Missed deadlines for trade shows, rollouts

• Working capital tied up in inventory

• Lack of visibility and transparency

Our Value

Universe of Stakeholders• Employees

• Customers

• Patients

• Donors

• Volunteers

• Alumni

• Agents

• Brokers

• Dealers

• Distributors

• Franchisees

• Manufacturer’s reps

Benefits of Taylor Communications Managed Programs• Award-winning creativity and product ideation

• Affordable pricing across a broad product selection

• Global sourcing from 1,300 suppliers, including direct buying from leading overseas manufacturers

• Reduced order processing time

• Real-time inventory management

• Better brand compliance

• Lower obsolescence and improved balance sheet through “virtual inventory”

• Enhanced dealer, distributor or sales rep loyalty

• Environmental stewardship in action

• Suggestion programs• Recruiting fairs• Training certificates and mementos• Wellness programs

• Donor and volunteer events• Public education and health fairs• Symposiums and lectures• Trade show

Page 3: Promotional Marketing - Taylor Communications · Promotional marketing programs can enhance your organization’s image and drive consumer and employee behavior. But when not managed

Promotional Marketing

taylorcommunications.com

Value for MarketersTaylor Communications takes the pain out of promotional marketing by providing clever ideas for new products and programs that will engage your audience and differentiate your brand. We can design programs for direct and indirect sales channels that will help grow revenue while main-taining brand consistency.• Apparel and uniform programs • Co-operative marketing programs• Customer appreciation and loyalty programs• Holiday cards and calendars• In-branch promotions• In-store merchandising and signage• Kitting and fulfillment services• Name change/new identity programs• Openings and relocations

Value for Human ResourcesLooking for fresh ways to encourage teamwork or reward outstanding performance? Our programs let you manage the rules, enrollment, point banking, awards catalogs and prize distribution with ease. • Awards and recognition• Incentives and contests• Safety awareness• Service anniversaries

Value for Event ManagersTaylor Communications has the vendor relationships and distribution path-ways in place to supply what you need, on time and on budget. We can be a single source of supply for all your event needs, from mailed or emailed invitations to posters, banners and signage.• Branch and store openings• Charitable events, fundraisers• Clinics and support groups• Company milestone celebrations

Value for Supply ManagementOur ability to source directly from overseas manufacturers delivers big cost savings and innovative products. Robust reporting ensures that you have greater visibility to your organization’s total spend. We provide an auditable trail that shows how we’ve been able to leverage purchase volumes for better pricing.• Global sourcing• Nationwide warehousing and distribution• Online company stores• Retail point-of-purchase distribution• Supplier of the Year awards

Nationwide LeaderBased on our large annual purchasing volume, we can offer you end-column pricing on a wide variety of products, regardless of the quantity ordered.

• Apparel• Automotive products• Awards and recognition• Badges, buttons, and lanyards• Bags, packs and totes• Calendars and planners• Cameras and electronics• Caps and hats• Clocks and watches• Computer accessories• Corporate gifts• Desktop items• Food and drink• Games and toys• Golf accessories• Keychains• Kitchenware and home• Mugs, drinkware and barware• Office and business supplies• Outdoors and sports• Pens and writing instruments• Personal accessories• Stress balls• Tools, knives and flashlights• Travel accessories

Corporate Social Responsibility

Taylor Communications’ network of credentialed trade partners helps you achieve purchasing goals that hinge on diversity spend and green initiatives. Ask us for details.

Taylor Communications helps organizations of all sizes

in a wide range of industries maximize the value of

their branded merchandise by sourcing and distribut-

ing items efficiently. Simply put, we take the pain out

of promotion.

Financial service organizations, retailers, manufactur-

ers, non-profits and many other industries struggle

with these challenges when it comes to their promo-

tional products. Where would your organization like

to improve?

• Brand inconsistency

• Lengthy time to market

• Under-leveraged spend

• Poor product selection

• Lack of customization, personalization

• No accountability for co-operative marketing dollars

• Obsolete merchandise

• Missed deadlines for trade shows, rollouts

• Working capital tied up in inventory

• Lack of visibility and transparency

Our Value

Universe of Stakeholders• Employees

• Customers

• Patients

• Donors

• Volunteers

• Alumni

• Agents

• Brokers

• Dealers

• Distributors

• Franchisees

• Manufacturer’s reps

Benefits of Taylor Communications Managed Programs• Award-winning creativity and product ideation

• Affordable pricing across a broad product selection

• Global sourcing from 1,300 suppliers, including direct buying from leading overseas manufacturers

• Reduced order processing time

• Real-time inventory management

• Better brand compliance

• Lower obsolescence and improved balance sheet through “virtual inventory”

• Enhanced dealer, distributor or sales rep loyalty

• Environmental stewardship in action

• Suggestion programs• Recruiting fairs• Training certificates and mementos• Wellness programs

• Donor and volunteer events• Public education and health fairs• Symposiums and lectures• Trade show

Page 4: Promotional Marketing - Taylor Communications · Promotional marketing programs can enhance your organization’s image and drive consumer and employee behavior. But when not managed

Promotional marketing programs can enhance your organization’s image and drive consumer and employee behavior. But when not managed properly, they can clog your warehouse with unused product and obsolete inventory. Without strong brand control and approval processes, you run the risk of costly rework and delayed shipments.

Taylor Communications helps you achieve a stronger return on your investment.

PromotionalMarketing

Programs to Drive Revenue and Reputation

• Product Launches• Promotions• Events• Employee Recognition• Online Company Stores

Our ProcessTaylor Communications has the scale to address your enterprise needs along with the

flexibility to help your employees make spot purchases for specific events. Our process achieves a balance of cost control and superior service that drives compliance with

corporate guidelines.

800.442.5254 l 600 Albany Street, Dayton, OH 45417 l taylorcommunications.com

© 2016 TAYLOR COMMUNICATIONS (Form#18-01-03-01 Rev 08/2016)

Product ideation: We analyze your marketplace to determine

which items will appeal the most to your target recipients.

National merchandising support: Our front-line team will

recommend items that will engage your targets, based on

demographic and geographic preferences. We’ll also compile

end-user feedback on your program to help you make more

informed decisions.

Superior sourcing: We purchase tens of millions of dollars

in promotional products for our clients, which means more

purchasing leverage to ensure you get favorable pricing on

every order, no matter how small.

Online stores: Your customers, employees or sales channels can

order the quantities they need 24/7 from a wide variety of items,

according to business rules you define (e.g., volume discounts,

co-op budgets). Online proofing helps avoid costly errors.

Virtual inventory: Close relationships with leading

manufacturers allow us to stock a small quantity of items for

decoration or embroidery on demand

Distribution savings: With business service centers across

the U.S., we offer same-day shipping to a number of locations.

Your end-users will save on freight when they consolidate

shipments from a single source.

PRODUCT IDEATION

PRODUCTION & DISTRIBUTION

INNOVATIVEDESIGN

CUSTOMERENGAGEMENT

Auditable program: You’ll have outstanding visibility to

product costs, with guaranteed savings. Our Departmental

Cost Distribution reports let you see who is ordering, when

and in what quantities.

Multiple payment options: Your end-users will enjoy the

flexibility of purchase order or credit card purchasing. Our

online systems are PCI compliant for your peace of mind.

Enhanced reporting: You’ll enjoy solid documentation of

usage by product type, geographic location, retail segment—

whatever parameters you’d like to track.