promotional methods
TRANSCRIPT
Promotional Methods
When it comes to promoting your film, there are various
ways in which you are able to do this.
The ways in the which films are promoted have advanced greatly and there are different
platforms that allow you to raise awareness which can
cater to your audience’s needs and lifestyle.
Most Common Methods
The film production
company are able to
create their own Twitter
account based on the
film so that the fans
can follow and keep up
to date with the film.
Also, fans can help to
create hype about the
film as they can tweet
and therefore
generate word of
mouth to help
promote the film.
If the film is
successful in
generating
popularity, it can be
a part of the
worldwide trends list
so that it creates
more awareness.
Most actors have a
twitter account so they
can reach their own fan
base and create
interest within them so
there is a gradual fan
base being made for
the film.
YouTube
Films which cannot
afford to do
mainstream promotions
can always use
YouTube to promote
the film with the use of
trailers, actor interviews
and so on.
YouTube can help to
show videos of the film
like snippets which can
create hype and
interest which can be
shared on other social
networking sites.
Also, so that the
audience can get a
better feel for the
film, actor interviews
can be uploaded.
To get the audience
involved, they can
create a small
competition online that
involves social network
so that it generates
interest.
Trailers
This is one of the cheapest
ways in promoting a film
because it can be uploaded
to YouTube.
Therefore, social network
can help to promote the
trailers and as a
result, create awareness.
Teaser trailers can be
shown on TV so this
way, even if people don’t go
on the internet and view the
trailer, they will still come
across and be aware of the
film. This can lead to
recommendations to
friends/family.
Film WebsitesThis a common method.
Films are able to make
websites where they can
entice their audience and
include various different
aspects which wouldn’t
necessarily be found
elsewhere such as behind
the scenes, competition and
so on.
However, it is not necessary that
every person will go on to the website
so this may be ineffective
however, most fans will go on to the
website to understand the film more
and this can generate word of mouth
of websites like Twitter.