PROMOTIONAL STRATEGIES

Presented By:

Girdhari Lal Prajapati

Figures and Facts

100% opening day collections with over 1500 prints

Total budget 65 crore. Over 90 crore business by the end of first

Sunday Best Ever Opening Top film of 2008 already

1-First Look:

Online Tactics

Offline tactics

Aamir BlogsWebsites:

www.wallofsuspects.comwww.rememberghajini.com

Aamir still having same haircut

Tied up multiplexes ( PVR, BIG, Cinemax)

2-Employees go Bald

Television appearances

Viral SMS campaign

Digital Promotion

Overdrive Interview which came in by the

day on every news and entertainment

channel

“Someone killed Aamir’s girlfriend and he lost his memory.

Then he tries to find out the killer. Suspense… Aamir himself is the

killer. Now enjoy Ghajini!”

3-D PC game and a number of mobile games and applications

Contest running by Indiarocks

The 8 pack promotion:

Co Branding

Tata Sky

Samsung

Tata Indicom

Van Heusen

started running Ghajini “specials” complete with

behind-the-scenes stories of the upcoming

film

launched special Ghajini edition mobile phones of L700 and M200 models.

These handsets have preloaded with Ghajini ringtones, pictures and

songs

started with a outbound dialer service with

Khan's pre-recorded voice.

launched Ghajini's apparels in their stores

all across India Van Heusen also organized a fashion

show wherein models along with Aamir

sported the Ghajini look

Barber on the street

Final Week controversy

Thank you…!!

Girdhari Lal PrajapatiPGDM 2008-10Mob.No. +91 9990850512Email: girdharilalprajapati@yahoo.com