The Ebookdrho.ro/marketing-ebooks/promotions-with-wordpressPromotions with WordPress is a 16-week semester marketing class ebook for business undergraduate and MBA students. Promotions with WordPress is designed to be used with Digging Into WordPress, online tutorials, Adobe Photoshop, iMovie, a text editor, a FTP program, a domain name, and website hosting.

The WebPagedrho.ro/marketing-classes/promotions/fall-2011Blog posts and screencasts on the weekly topics covered in Promotions with WordPress will be available Fall 2011. Promotions with WordPress will be rewritten in January 2012.

Dr HorowitZMarketing Professor Sonoma State University School of Business and Economics and Wine Business Institute

sonoma.edu/sbesonoma.edu/winebiz

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IntroductionIf you have never heard of Lynda.com, Kelby Training, SEOmoz, Tuts+, Rockable Press, and Digging Into WordPress then you are in for some serious learning treats.

WordPresswordpress.org/aboutwordpress.tven.wikipedia.org/wiki/WordPressWordPress has accomplished some amazing feats.

WordPress and photoshop Excitementcentral.wordcamp.orgphotoshopworld.comPeople like WordPress and Photoshop so much that they get together to talk about it.

Ebook TopicsThis ebook contains my favorite educational resources on how to buy a domain name and hosting, start a WordPress website, create a custom email address with Google Apps, use WordPress, learn Photoshop, add Photoshop graphics to a WordPress website, add Photoshopped photographs to a WordPress website, learn about Photoshop website mockups, customize the HTML and CSS of a WordPress theme, use a custom WordPress theme, customize WordPress navigation, widgets, plugins, optimize a WordPress website for search engines, and add video to a WordPress website.

Week 1

Materials, Domains, Hosting, and ToolsWeek 2

Install WordPressWeek 3

WordPressWeek 4

PhotoshopWeek 5

GraphicsWeek 6

PhotographsWeek 7

1. Website MockupsWeek 8

2. .psd to HTMLWeek 9

3. HTML to WordPress PHPWeek 10

WordPress NavigationWeek 11

WordPress PluginsWeek 12

WordPress RSS FeedsWeek 13

WordPress Search Engine OptimizationWeek 14

WordPress VideoWeek 15

ProjectWeek 16

Share

Week 1Materials, Domains, Hosting, and Tools

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Materials, Domains, Hosting, and Tools This first week is going to be a BIG one. Welcome back to school!The next couple of weeks will be easier.Before we install WordPress you need a domain name and hosting.This semester we will be using WordPress.org, not WordPress.com.There are also great teaching materials and tools that I recommend using this semester.

Materialsdigwp.comI recommend reading the ebook Digging Into WordPress. It’s over 300 pages of WordPress awesomeness.

lynda.comI recommend getting a Lynda.com video tutorial subscription so that you can have expert video tutorials guide you through learning Adobe Photoshop and WordPress. These programs are not easy to learn and substandard tutorials cause frustration. Purchasing a Lynda.com video tutorial subscription will be the best $25/month you have ever spent (on marketing education). Try a free week pass and decide for yourself.

kelbytraining.comKelby training is geared more towards photographers and graphic designers and has lots of great content, but if you get a Lynda.com subscription you’ll have more than enough video tutorials to keep you busy this semester.

tv.adobe.comAdobe has free tutorials at Adobe TV, which you can search by product.

Domainssixrevisions.com/resources/12-excellent-tools-for-picking-a-domain-namesmashingmagazine.com/2009/08/29/10-tools-find-register-manage-domain-namesSearch for buying a domain name resources.You should buy a domain name that is short, memorable, easy to get a tattoo of, and easy to shave into your hair. Search domai.nr to see what’s available. Don’t buy an international domain name unless you want to wait a month to get started. I buy domain names at GoDaddy. Don’t let GoDaddy pull any used car salesman moves and upsell you fancy services. You should be aware that the address and phone number you give GoDaddy will show up online. If you are concerned about privacy you might want to pay extra to keep your address and phone number hidden.

Hostingwordpress.org/hostingSearch for buying website hosting for WordPress resources.I use Media Temple right now and I have used GoDaddy in the past and it’s been fine. Just start with the cheapest plan possible and don’t let your host pull any used car salesman moves and upsell you any fancy services.

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ToolsAdobe Photoshop, iMovie, a text editor, and an FTP program.Adobe Photoshop CS4 is in the computer labs and Adobe Photoshop CS5 is the current version. You can download Adobe Photoshop CS5 at adobe.com and use it free for 30 days.TextWrangler is a text editor available in the labs, and Chapter 1 of Digging Into WordPress recommends other Mac and PC text editors.FireFTP is a free FTP program that’s available in the labs, and Chapter 1 of Digging Into WordPress recommends other Mac and PC FTP programs.I also recommend getting a Gmail and Dropbox account.

Googlemail.google.comgoogle.com/iggoogle.com/readerDo you like to watch commercials? No. Do you get spam in your email and social networks? Yes.This is not good.Get a Gmail account and import all of your email accounts into one Gmail account.Filter all of your email that is spam and stop deleting emails. Life is too short to delete emails.Don’t email yourself every time something happens on Facebook and block people that Facebook spam you.Start using Google Reader and iGoogle to get the news updates that you want.

Dropboxdropbox.comDropbox is available for Mac and PC and can be accessed via the web (on school computers).

1Passwordagilebits.com/products/1PasswordThe students who have trouble in my classes are the students who aren’t prepared to manage multiple account usernames and passwords.It’s just going to get worse, so you might as well figure out how to get your usernames and passwords organized now.1Password is great, but it’s not free.You can also save your usernames and passwords in a Dropbox text file or with Google Bookmarks in your iGoogle.

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Google Apps (Free)google.com/apps/intl/en/group/index.htmlgoogle.com/support/a/bin/answer.py?answer=60216google.com/support/a/bin/answer.py?answer=33352mail.google.com/support/bin/topic.py?topic=12913Create a Google Apps (Free) account. Verify domain name ownership by customizing a CNAME or TXT record in your DNS. GoDaddy or whoever you bought your domain name from can help you with this. You are paying for their phone service so don’t be shy about calling them.Enable Google Apps email and customize your MX records (call GoDaddy for help with the MX record customization). Import your Google Apps email (You@DomainName.com) to your Gmail (You@gmail.com). Google is not going to help you with this, so google your error message if you get stuck.Access your Gmail with your email client of choice on your PC and phone.

Subdomains and Subdirectorieshelp.godaddy.com/article/415Be aware that you can create subdomains (AwesomeThing.DomainName.com) and subdirectories (DomainName.com/AwesomeThing).

Week 2Install WordPress

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Install WordPressThis week we are going to install WordPress.Next week we are going to learn the WordPress user interface.A lot of hosts offer to install WordPress for you with one click. This is the easiest option, but there are couple of other options you might want to try if you are feeling daring.

WordPress.org vs. WordPress.comwoothemes.com/2011/02/wp-org-vs-wp-comThis semester we will be using WordPress.org.

The Codexcodex.wordpress.org/Installing_WordPresswoothemes.com/videos/how-to-install-wordpressSearch for how to install WordPress resources.The more challenging WordPress installation option is to install WordPress manually by following the steps in the Codex, but this requires you to use your text editor, your FTP program, and to create a MySQL database through your host.Don’t be shy about calling your domain name provider and host for help. You are paying for their service and their service is usually good.

Digging Into WordPressThe coolest WordPress installation option, as described in Chapter 2 of Digging Into WordPress, talks about how to install WordPress in a subdirectory. This requires a couple of additional steps. Again, don’t be shy about calling your host for WordPress installation help. You are paying for their service and their service is usually good.

Lyndalynda.com/WordPress-training-tutorials/330-0.htmlMorten Rand-Hendricksen has a good WordPress 3 Essential Training series that covers the basics.Cris Coyier has a cool WordPress 3: Creating and Editing Custom Themes series that will help more in Weeks 7, 8, and 9.

Week 3WordPress

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This week just practice learning the WordPress user interface. Write some pages and posts.I recommend waiting until Week 9 to switch to a different WordPress theme.This week is your last chance to get caught up before we move on to Photoshop next week for a month.I have some additional recommendations for promotions/advertising/PR educational resources.

Douglas Rushkoffrushkoff.comCoercion is a great book. Rushkoff’s videos The Persuaders and The Merchants of Cool are totally awesome.

Rob Walkerrobwalker.netBuying In is great. Rob Walker used to use WordPress at murketing.com.

Douglas HoltHow Brands Become Icons is a great book.

Marketing Books, Videos, tutorials, and Skillsdrho.ro/marketing-teaching-materials/books-and-ebooksdrho.ro/marketing-teaching-materials/videos-and-documentariesdrho.ro/marketing-skillsMore of my marketing book and video recommendations.Marketing skills I like to learn and to teach.

Week 4Photoshop

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PhotoshopThis week we are going to follow a basic Photoshop logo design tutorial.Next week we are going to gather graphics for your WordPress website.The week after that we are going to gather photographs for your WordPress website.One week is not enough time to learn Photoshop, but the better you know Photoshop the better you’ll be able to pimp your blog.A lot of this work is done by graphic designers and photographers, but marketers should be aware of what graphic designers and photographers do.

Learn Photoshoppsd.tutsplus.com/sessions/photoshop-basixSearch for learn Adobe Photoshop resources.Watch all of these 25 basic Photoshop video tutorials if you don’t have a Lynda.com subscription.

Lyndalynda.com/Photoshop-training-tutorials/279-0.htmlDeke McClelland’s One-on-One video tutorial series is awesome.Chris Orwig’s Photoshop for Photographers and Portrait Retouching series are equally awesome.

Adobetv.adobe.com/product/photoshopAdobeTV is free.

Kelby Trainingkelbytraining.com/online/courses.html&category=photoshopKelby Training’s Photoshop tutorials are also great, especially for photographers. Kelby Training also has some WordPress tutorials designed specifically for photographers.

Basic Photoshop Tutorialpsd.tutsplus.com/tutorials/create-a-chalkboard-icon-using-photoshop-and-iconbuilderpsd.tutsplus.com/tutorials/create-a-chalkboard-icon-using-photoshop-and-iconbuilder-screencastpsd.tutsplus.com/tutorials/icon-design/how-to-create-a-magician%E2%80%99s-hat-in-photoshop-screencastpsd.tutsplus.com/tutorials/icon-design/how-to-create-a-magicians-hat-in-photoshopVideo tutorials are nice when you’re first getting started with Photoshop.

Week 5Graphics

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GraphicsKeep following the learn Photoshop resources from last week.This week you should find some graphics and fonts that you want to use for your WordPress website.You can also use these graphics and fonts on your social media accounts.If you have drawing skills then you should check out Adobe Illustrator after this semester, but this semester we are going to focus on Photoshop.This is the kind of work that graphic designers usually do.

logos, icons, gravatars, and faviconspsd.tutsplus.com/articles/web/40-brilliantly-illustrated-web-designspsd.tutsplus.com/articles/7-principles-of-effective-icon-designpsd.tutsplus.com/articles/theory/know-your-icons-part-2-modern-icon-designpsd.tutsplus.com/articles/theory/know-your-icons-part-1-a-brief-history-of-computer-iconsSearch for logo/icon design resources.

GraphicRivergraphicriver.netgraphicriver.net/category/graphics/illustrationsSearch GraphicRiver for professional graphics.A lot of these files are vector .ai or .eps files. You need Adobe Illustrator to edit these files to their fullest, but you can open them in Photoshop and make some basic changes to them.Try to find a Photoshop .psd file that you like.

Free Vectorsspeckyboy.com/2008/09/29/80-of-the-best-vector-and-illustrator-free-resourcessmashingmagazine.com/2010/11/09/50-free-high-quality-icons-setsSearch for free vector (.ai and .eps) artwork resources.Another way to look for logo artwork is to search Google Images. Search for what you want and then filter by size=large and type=clip art. You want high resolution images of your artwork.

Free Photoshop Graphicsgoogle.com/search?q=free+photoshop+graphicsSearch for free Photoshop .psd graphics.

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Fontstypenow.net/themed.htmfontsquirrel.comdafont.comgoogle.com/webfontsgoogle.com/webfonts/v2Custom fonts are fun.

Week 6Photographs

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This week we are going to find a cool portrait, landscape, or product photograph for your WordPress website.You can also use these photographs on your social media accounts.This is the kind of work that photographers do, but the more marketers know about photography the better.

Photographylynda.com/Photography-training-tutorials/70-0.htmlBen Long can teach you all kinds of stuff about your camera.If you have a DSLR camera and want to learn about its exposure, aperture, ISO, and white balance settings check out Ben Long’s series Foundations of Photography: Exposure.Lynda.com has all kinds of photography tutorials.

kelbytraining.com/online/courses.html&category=photographykelbytraining.com/online/courses.html&category=learn-your-cameraKelby Training also has all kinds of tutorials on photography and how to use your camera.

Retouching Photographslynda.com/authors/Chris-OrwigChris Orwig has awesome Photoshop for photography tutorials. Start with his Photoshop for photographers tutorial, and then search his tutorials on creative effects, compositing, fashion retouching, and athletic retouching.

kelbytraining.com/online/courses.html&category=retouch-and-restoreKelby Training also has all kinds of retouching tutorials.

kelbytraining.com/instructors/scott-kelby.htmlScott Kelby’s 7-Point System for Adobe Bridge is a great place to start.

kelbytraining.com/instructors/matt-kloskowski.htmlMatt Kloskowski’s Photoshop CS5 for Beginners is probably good. His other stuff is good.

kelbytraining.com/instructors/corey-barker.htmlCorey Barker is Awesome.

Stock Photossxc.huStock.xchng has good stock photos that are free.Create an account and search for the type of photographs that relate to your WordPress website.

Week 71. Website Mockups

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1. Website MockupsYou should understand how your WordPress theme is created. It starts with Photoshop.Then, the Photoshop file is sliced up used to create a static HTML/CSS/JavaScript version of your WordPress theme.Finally, a dynamic (different content for each page and post) version of your website is created using the WordPress PHP functions and theme files.This is the kind of work that web designers do, but the more marketers know about this process the better.We are going to follow a Photoshop mockup tutorial in class.

Photoshop Mockup Tutorialswebdesign.tutsplus.com/tutorials/basics-create-a-clean-magazine-blog-theme-day-1-designwebdesign.tutsplus.com/tutorials/complete-websites/shutterpress-design-code-a-photo-portfolio-site-day-1-designwebdesign.tutsplus.com/tutorials/create-a-sleek-corporate-web-design-part-13webdesign.tutsplus.com/tutorials/complete-websites/design-and-develop-a-complete-website-a-tuts-mini-series-pt-1webdesign.tutsplus.com/tutorials/complete-websites/design-a-sleek-dark-mobile-app-websiteWebdesigntuts+ has great video and written tutorials that are free.

Lyndalynda.com/WordPress-3-tutorials/creating-and-editing-custom-themes/67160-2.htmlChapter 1 of Chris Coyier’s WordPress 3: Creating and Editing Custom Themes series starts with Photoshop.

Rockablerockablepress.com/books/rockstar-wordpress-designerThe same company that does Webdesigntuts+ does Rockable Press ebooks and video tutorials that you might want to check out if you have lots of free time.

Week 8.psd to HTML

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2. .PSD to HTMLWe’re going to use this week to review HTML, CSS, and JavaScript.Again, a lot of this work is done by web designers, but it is important that marketers understand how WordPress websites use HTML, CSS, and JavaScript.It’s best to learn HTML, CSS, and JavaScript in this order, and it’s okay if you don’t learn much JavaScript.In class you are going to add a hot CSS3 button to your WordPress website.I recommend waiting until Week 9 to switch to a custom WordPress theme.

W3Schoolsw3schools.com/html/default.aspw3schools.com/css/default.aspw3schools.com/js/default.aspGreat HTML, CSS, and JavaScript resources.

Nettuts+net.tutsplus.com/tutorials/html-css-techniques/css-noob-to-ninja-the-complete-video-seriesnet.tutsplus.com/tutorials/html-css-techniques/discover-cutting-edge-css3-techniques-free-premium-seriesUnfortuately these video tutorials aren’t free, but they’re good.

Lyndalynda.com/HTML-training-tutorials/224-0.htmllynda.com/CSS-training-tutorials/447-0.htmllynda.com/JavaScript-training-tutorials/244-0.htmlLynda has video tutorials for HTML, CSS, and JavaScript.

firebuggetfirebug.com/screencastswoothemes.com/2011/03/how-to-use-firebug-to-modify-a-wordpress-themeWith knowledge of HTML and CSS you can customize your WordPress theme using Firebug, a text editor, and an FTP program.

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HTML5, CSS3, and jQueryhtml5boilerplate.comnet.tutsplus.com/tutorials/html-css-techniques/subtle-css3-typography-that-youd-swear-was-made-in-photoshopnet.tutsplus.com/articles/web-roundups/the-20-most-practical-and-creative-uses-of-jquerySearch for HTML5, CSS3, and jQuery examples.

Free HTML5, CSS3, and JQuerylab.simurai.com/css/buttonsubuwaits.github.com/css3-buttonscss-tricks.com/examples/ButtonMakercss-tricks.com/3412-anythingslider-jquery-pluginwordpress.org/extend/plugins/anythingslider-for-wordpressYou can also find free HTML5, CSS3, and jQuery to add to your WordPress website. But, it might be easier to add jQuery with a WordPress plugin (more on plugins in Week 12).

Paid HTML, CSS, and Javascript At CodeCanyoncodecanyon.net/category/csscodecanyon.net/category/html5codecanyon.net/category/javascriptSearch CodeCanyon for professional HTML, CSS, and JavaScript.

Week 93. HTML to WordPress PHP

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3. HTML to WordPress PHPThis week you are going to pick a custom WordPress theme.I’ve purchased WordPress themes from ThemeForerest and from WooThemes.The service is much better at WooThemes, but there are more choices at ThemeForest. Choose wisely.

Digging Into WordPressChapters 3 of Digging Into WordPress discusses WordPress themes.

Wptuts+wp.tutsplus.com/tutorials/theme-development/developing-your-first-wordpress-theme-day-1-of-3http://wp.tutsplus.com/articles/40-stunning-wordpress-portfolio-themes/Great examples of how WordPress designers create WordPress themes.

Free themessmashingmagazine.com/2010/08/19/100-free-high-quality-wordpress-themes-for-2010Search for free WordPress themes. If you go with a free theme be sure it’s high quality. Sometimes free themes contain spam or other bad stuff.

ThemeForestthemeforest.net/category/wordpressSearch ThemeForest for WordPress themes. If you buy a theme here make sure it has lots of sales.

WooThemeswoothemes.com/videos/an-introduction-to-woothemeswoothemes.com/theme-leaderboardSearch WooThemes for WordPress themes. If you buy a theme here make sure it has lots of sales.

Week 10WordPress Navigation

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WordPress NavigationMake sure your menus, page hierarchies, and categories are working how you want them to.Make sure your widgetized sidebar and other widget areas have the widgets that you want.

Digging Into WordPressChapter 4 of Digging Into WordPress discusses navigation.

Layoutwebdesign.tutsplus.com/articles/design-theory/understanding-the-f-layout-in-web-designIt is important that people can navigate your site easily.Try asking someone who has never seen your website to find something on your website.

Menuscodex.wordpress.org/Appearance_Menus_SubPanelCustomize your WordPress menus.

Widgetscodex.wordpress.org/Appearance_Widgets_SubPanelCustomize your WordPress widgets.

FooterAdd some footer links that link to important posts and pages on your website.

Week 11WordPress Plugins

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WordPress PluginsPlugins are like phone apps. Which ones do you have? I’ll tell you about some of my favorites.

Digging Into WordPressChapter 5 of Digging Into WordPress discusses plugins.

Popular Pluginswordpress.org/extend/plugins/browse/popularSearch for popular WordPress plugins.

Social Mediawordpress.org/extend/plugins/wp-to-twitterWP to Twitter – Automatically tweet when you publish a blog post.

Performancewordpress.org/extend/plugins/w3-total-cacheW3 Total Cache – Helpful for sites with lots of traffic.

Backup/Safetywordpress.org/extend/plugins/secure-wordpresswordpress.org/extend/plugins/akismetSecure WordPress – If your blog gets hacked you should be proud.Akismet – Spam prevention.VaultPress – My host killed my site recently...

RSS Feeds (Week 12)wordpress.org/extend/plugins/feedburner-pluginFD FeedBurner Plugin – Redirect your default WordPress feed (something like http://YourDomain.com/feed/) to a FeedBurner feed (http://feeds.feedburner.com/YourDomain).

Search Engine Optimization (Week 13)wordpress.org/extend/plugins/wordpress-seowordpress.org/extend/plugins/broken-link-checkerWordPress SEO - Totally awesome.Broken Link Checker – Don’t give Google broken links.

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Video (Week 14)wordpress.org/extend/plugins/media-element-html5-video-and-audio-playerwordpress.org/extend/plugins/xml-sitemaps-for-videosMediaElement.js – Get video on your site!Google XML Sitemap for Videos - Tell Google that you have video on your site.

Week 12WordPress RSS Feeds

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WordPress RSS FeedsHave you been using Google Reader?Bloggers want you to subscribe to their RSS feed.

Digging Into WordPressChapter 6 of Digging Into WordPress discusses RSS feeds.

Google Readergoogle.com/readerThe best way to learn about RSS feeds is to start using Google Reader and FeedBurner.

FeedBurnerfeedburner.google.comRedirect your default WordPress feed (something like http://YourDomain.com/feed/) to a FeedBurner feed (http://feeds.feedburner.com/YourDomain).You will want to do is to allow people to subscribe to your updates with email. Activate this option is in the /Publicize/Services/Email Subscriptions section.After you burn your RSS feed with FeedBurner, you can use the FD FeedBurner plugin to ensure that your website’s RSS feeds are being redirected to FeedBurner.Link to your RSS and email RSS feeds in your website’s header, sidebar, or footer.

Partial RSS Feedscodex.wordpress.org/Settings_Reading_SubPanelBe sure that you are NOT generating summary RSS feeds.

Custom RSS ContetYou can use your WordPress SEO plugin to add custom content to your RSS feed.FeedBurner also has lots of ways to customize your RSS feed’s content.

Week 13WordPress Search Engine Optimization

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WordPress Search Engine OptimizationGoogle ”site:yourdomain.com” to see how your site is showing up in search results.We’re going to look at how to use Yoast’s WordPress SEO plugin to improve how our WordPress websites are presented to search engines.

Digging Into WordPressChapter 8 of Digging Into WordPress discusses SEO.

Learn SEOseomoz.org/blog/best-seo-blogs-top-10-sources-to-stay-uptodateSearch for SEO resources.

seomoz.org/learn-seoCheck out the learn SEO page at SEOmoz.

seomoz.org/blogI follow the SEOmoz blog.

seomoz.org/webinarsGreat SEO webinars.

SEO Toolsseomoz.org/toolsseomoz.org/dp/the-internet-marketing-handbookaddons.mozilla.org/en-US/firefox/search/?q=seo&cat=all&x=0&y=0There are lots of great SEO tools.

WordPress SEOyoast.com/articles/wordpress-seoyoast.com/wordpress/seoSearch for WordPress SEO resources.This plugin is so good that it’s really the only SEO plugin you need.

Lyndalynda.com/Web-Design-tutorials/seosearchengineoptimizationgettingstarted/52344-2.htmllynda.com/Business-Online-Marketing-SEO-tutorials/Analyzing-Your-Web-Site-to-Improve-SEO/82409-2.htmlLynda has SEO tutorials.

Week 14WordPress Video

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Video EditingLet’s get some video on your WordPress website!iMovie is a great way to learn video editing, but more advanced stuff is possible with Final Cut, Motion, Adobe Premiere, and Adobe After Effects. Photoshop even has some video capabilities.

Mediaelement.jswordpress.org/extend/plugins/media-element-html5-video-and-audio-playerWe’re going to use the MediaElement.js plugin to get video on your WordPress website.

video sitemapwordpress.org/extend/plugins/xml-sitemaps-for-videosseomoz.org/blog/video-seo-basics-whiteboard-friday-11080This is getting a little picky, but you might as well see if there is an easy way to get your video indexed by Google.

Video Editing Resourcesae.tutsplus.com/articles/roundup/29-facebook-pages-that-you-should-already-likeThere are lots of great motion graphics resources.

DSLR cameras and videokelbytraining.com/online/classes.html&category=videolynda.com/Home-Computing-Video-tutorials/Video-for-Photographers-Shooting-with-a-DSLR/73565-2.htmlBoth Lynda.com and Kelby Training have some good tutorials on how to shoot video with a camera.These tutorials offer good tips on things to consider when it comes to recording video.

VideoHivevideohive.net/page/top_sellersCheck out professional stock video at VideoHive.

AudioJungleaudiojungle.net/page/top_sellersCheck out professional stock audio at AudioJungle.

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Premiere and After Effectstv.adobe.com/product/premiere-prolynda.com/Premiere-Pro-training-tutorials/287-0.htmltv.adobe.com/product/after-effectslynda.com/After-Effects-training-tutorials/150-0.htmlMore advanced video editing and motion graphics programs.

photoshoptv.adobe.com/product/photoshoplynda.com/Photoshop-CS4-tutorials/extended-for-video/50783-2.htmlpsd.tutsplus.com/tutorials/text-effects-tutorials/quick-tip-create-sparkling-animated-text-in-photoshoppsd.tutsplus.com/tutorials/designing-tutorials/quick-tip-create-an-animated-banner-ad-in-photoshop-cs5Animated .gifs!

YouTubesimplyzesty.com/video/7-incredibly-youtube-features-trickssimplyzesty.com/video/20-great-youtube-features-and-tricks-you-need-to-knowSearch for YouTube resources.

Week 15Project

Week 16Share

AcknowledgementsThank you to all of the educators who share their content online and to my students who listen to me talk about it. Thank you to Sonoma State University for giving me the academic freedom, computers, and software to be able to teach this stuff. Thank you to my family for letting me stay in school for so long and supporting me along the way. Thank you to my friends for dealing with my oversharing.

Biodrho.ro/marketing-professor/bioDr. Horowitz (@DrHoro) is a marketing professor at Sonoma State University who uses his marketing ebooks and WordPress website DrHo.ro to teach marketing classes. Dr. Horowitz teaches web design, graphic design, video editing and search engine optimization skills in his marketing research, promotion management, and retail management classes.