proof of concept workshop
DESCRIPTION
Entrepreneurship Summit 2013 - Proof of Concept Workshop w: Prof Sven RipsasTRANSCRIPT
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SpotisticLocation-Based Social Media Monitoring & Engagement
III@DannyHoltschke@Spotistic
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Digital Marketing once started ...
1 Facebook page 1 Twitter account&
@Spotistic
![Page 3: Proof of Concept Workshop](https://reader034.vdocument.in/reader034/viewer/2022051411/5479fb6c5806b5a8048b47ac/html5/thumbnails/3.jpg)
And has ONE page/account for every location!
... ...@Spotistic
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Spotistic - Monitor. Engage. Locally.
Customers
Analytics
Competition
@Spotistic
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5 Things to remember
#B2B
#SaaS@Spotistic
#Dashboard
#Analytics
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#Cust Dev - Measure F*** everythingReally. I mean it. AND don’t lie to yourself.
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Goal : Reduce UNCERTAINTY
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#Cust Dev - Get. Keep. Grow. @SteveBlank
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#Cust Dev - Get. Keep. Grow. @DaveMcClure
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#Cust Dev - Measure F*** everything
Acquisition - #Sign Ups
Activation - #Get Users to Value
Retention - #Active Users
Problem/Solution Fit = First paying customers
Share definition of an active user
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Recommended Books #CustDev
• Running Lean• Lean Analytics• The Startup Owner’s
Manual• The Entrepreneur’s
Guide To Cust Dev• The Lean
Entrepreneur
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Things I learned
#Don’t lie to yourself
#Measure. Learn.#Built sth. people want