propaganda
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Propaganda. Propaganda. Campaigns use various propaganda methods, which are used to get people to believe or act a certain way Some propaganda is obvious, but much of it is hidden, disguised as statements of fact - PowerPoint PPT PresentationTRANSCRIPT
Propaganda
Propaganda Campaigns use various
propaganda methods, which are used to get people to believe or act a certain way
Some propaganda is obvious, but much of it is hidden, disguised as statements of fact
The Bandwagon, Name-Calling, Card Stacking, Plain Folks Appeal, Glittering Generalities and Endorsements (Testimonials) are the most common propaganda methods
Bandwagon In the Bandwagon
method, campaigns attempt to make it seem that voting for the candidate is the popular thing to do
Jump on the bandwagon and vote for Candidate ___, everyone is doing it!
Name-Calling In Name-Calling
a candidate attempts to give negative labels to their opponent
Calling them names like “Flip-flopper”, “Tax and Spender”, and “Friend of the powerful”
Card Stacking In Card Stacking,
you only tell one side of the story. You don’t lie, but you leave out important information
For example, a candidate might mention that he cut taxes, but leave out that crime went up because police officers were cut out of the budget to pay for those tax cuts
Plain Folks Appeal In the Plain-Folks
appeal, the candidate tries to make himself seem like a regular person
This is done to help the public relate to the candidate
The candidate might be a millionaire that never has held a real job, but they want to seem just like everyone else
Glittering Generality A Glittering
Generality is a statement that sounds good, but doesn’t really mean anything
“I stand for family values”
“Freedom first” “Help is on the
way” I represent a “New
American Patriotism”
Endorsement (Testimonials)
In an Endorsement (or testimonial) a celebrity speaks out for a candidate.
The idea is to use the celebrity's popularity to get votes for the candidate
People are more likely to listen a message if they are interested in the person delivering it
http://livingroomcandidate.movingimage.us/index.php
Mass Media The mass media is
made up of communications that reach many people, such as television, radio, internet, newspapers, etc.
People get most of their information on politics from mass media
They can be influenced by many sources
Some are free to campaigns, such as news coverage and debates
Political Cartoons Political
cartoons often can affect peoples opinions about a candidate
They appear in newspapers everyday
They can be positive or negative
How do we know if its working? Campaigns must know
if what they are doing is working
They need to know what public opinion is
Public opinion is what most people believe or want
Polls are used to measure public opinion
Campaigns change their commercials/strategy based on poll results