PROPAGANDA

What is Propaganda?

Propaganda is defined as a systematic form of persistent persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels.

Propaganda can take many forms:

• Posters

• Newspapers

• Film Reels

• Radio Broadcasts

• Music, Theatre

• Speeches

• Television

• Pop Culture

• Literature

• Symbols (flags, national anthems, heroic figures)

• Cartoon

• Art

PROPAGANDA DURING TIMES OF WAR

Why Propaganda During Conflicts???Propaganda attempts to evoke an emotional response that can bemobilized to achieve a nation’s goals. In general it attempts to deliver a focused message through:

• Selective use of information• Appeals to emotions• Use of symbols

Indoctrination:

Propaganda is usually carried out in campaigns around an issue and is one form of repeating a message over and over to the point that the people stop questioning the nation or government’s objectives.

WHAT MAKES AN EFFECTIVE POSTER?

Ask Yourself......

What is the criteria of an effective and persuasive visuals are present in these posters?

What are good/bad characteristics of the visual?

WHICH OF THESE TWO RECRUITMENT POSTERS IS THE MOST EFFECTIVE?

CONSIDER THE 4 C’S

CONCISE - brief

CATCHY – appealing/attractive

COMPREHENSIVE - complete

CLEAR - obvious

DECODING POSTERS

Assignment......

In your groups, examine the following posters fill out the “Analysing Propaganda Chart.”

Before you fill out each section, make sure you discuss, as a group, sections 1 to 7