propaganda
DESCRIPTION
PROPAGANDA. What is Propaganda?. Information, ideas or rumors deliberately spread to help or to harm a person, a group, or a movement Advertises a cause, organization, or movement and attacks its opponents Anything that is meant to convince you to feel or to act in a certain way - PowerPoint PPT PresentationTRANSCRIPT
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PROP
AGAN
DA
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What is Propaganda?• Information, ideas or rumors deliberately
spread to help or to harm a person, a group, or a movement
• Advertises a cause, organization, or movement and attacks its opponents
• Anything that is meant to convince you to feel or to act in a certain way
• Created to shape public opinion • Targets a specific audience
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Common Propaganda Traits
• Truths• Bias• Half-truths• Lies • Selective omissions• Simplification of complex issues or ideas • Play on emotions • Symbols• Images• Words• Music
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Name-Calling Uses derogatory language or words
that carry a negative connotation when describing an enemy
Attempts to arouse prejudice among the public by labeling the target something that the public dislikes
Opposite of glittering generalities
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Name-Calling
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Glittering Generalities• Linking a person or a product to
positive symbols, values or ideals• Opposite of name-calling
• Examples: democracy, family, ideals, peace, freedom, the common good, honor, glory, love, quality
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Glittering Generalities
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Transfer• Transferring blame or bad feelings
from one group of people to another
• Linking the authority or prestige of something people respect and revere to the thing/idea/person being promoted
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Transfer
• Example: “American Flag”– Many Americans respect the
American Flag– Leaders frequently pose in front
of a flag– They are trying to transfer that
respect onto themselves
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Testimonial•Quotations or endorsements which attempt to connect a well-known or respectable person with a product or ideal with the intent to better “sell” the product or ideal•When a celebrity, public figure, or expert promotes or endorses a product, idea, or candidate
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Testimonial
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Plain Folks• An attempt to convince the public
that his or her views reflect those of the “common person”
• Attempting to convince the audience that somebody is “of the people”—that he/she is “just like you”
• The candidate tries to appear to be working for the benefit of the “common person”
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Plain Folks• This guy is just a regular guy…• He likes what you like, his life is a lot
like yours…• He’s just a normal person, JUST LIKE
YOU!• YOU SHOULD VOTE FOR HIM!
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Snob Appeal• Something that appeals to a sense of
luxury• Rich and proud of it!
• Example: You don’t deserve anything less than NORDSTROM!
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Snob Appeal
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Bandwagon• An appeal to the subject to follow the
crowd• Tries to convince the subject that one
side is the winning side and that winning is inevitable
• Appeals to a person’s desire to be on the winning side
• Makes the claim that “Everybody else is doing it, and so should you!
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Bandwagon
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Fear• Playing off of people’s deepest fears• Warning the audience that disaster
will result if you don’t do things this way
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Logical Fallacies•An argument that sounds as if it makes sense but the premises given for the conclusion do not provide proper support for the argument•Bad Logic: putting together two or more facts to make a faulty conclusion•Unreasonable Predictions: making HUGE predictions about the future based on only a few facts
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Logical Fallacies• Example:• Samantha is a vegetarian.• Samantha plays soccer.• All soccer players are vegetarians.
• Example: o Teenagers‘cell phone use is at an all time
high and growingo If this keeps up, teenagers in America will
not know how to have a normal, in-person conversation with anyone.
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Beautiful People / Sex Appeal
• Uses good looking models or sexual tension to attract our attention
• Tries to make you believe that if you use this product, or way of thinking, you are more beautiful and more sensual
• Kia
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Bribery / Special Offer• Promises to give us something else
or something in return • Tries to “sweeten” the deal
• Examples: discounts, rebates, coupons, “free gifts,” sales, special offers, contests, sweepstakes
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Humor• Uses humor to grab our attention• Makes us feel good• Includes transfer of the “feel good”
to the product
• Evian
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Flattery• Persuaders love to flatter their
intended audience.• Flattery works because we like
to be praised and we tend to believe people we like or people that like us.
• Examples: You know a good deal when you see one! You deserve it! You work hard for a living!
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Rhetorical Question• Questions designed to get us to
agree with the speaker• The answer is obvious agreement
• Examples: Do you want quick relief from headache pain? Should we leave our nation vulnerable to terrorist attacks?
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Slippery Slope• Argues against an idea because it is the first
step down a slippery slope towards something the target audience obviously opposes
• Not that there's anything wrong with A, mind you, but A will lead to B and then C, and before you know it we'll be up to our armpits in Z.
• Example: If we allow politicians to ban sugary drinks in schools then what is to say they won’t ban them for adults, or disband fast food completely!
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Urgency• Creates the impression that
you have to act fast• Plays on our emotions and
fears of missing out• Examples: Act now! Supplies
are limited! Everything must go! Order now and receive this free toaster oven!
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Happy Family/American Dream
• The idea that the nuclear family is superior
• A national idea of success and happiness
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What Kind is It?
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What Kind is It?
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What Kind is It?
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What Kind is It?
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What Kind is It?
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What Kind is It?
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What Kind is It?• “My roommate said her philosophy class was
hard, and the one I’m in is hard, too. All philosophy classes must be hard!”
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What Kind is It?
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What Kind is It?
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What Kind is It?
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What Kind is It?
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What Kind is It?
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What Kind Is It?The pigs take the milk and apples
because “Science” proves that they need them
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What Kind Is It?If the pigs don’t get apples and milk,
they won’t be able to think straight, and JONES WILL COME BACK!!!
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What Kind Is It?Four legs good! Two legs bad!
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What Kind Is It?“Ribbons should be considered clothes,
which are the mark of a human being.”
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What Kind Is It?After hearing that “All animals go
naked,”Boxer throws away his straw hat…