PROPAGANDA

ANIMAL FARM

PROPAGANDA

• Techniques used to spread an idea or

further a cause

• Appeal to emotion, not reason

• Often promoting a political cause or

those people in power

• Seeks to change the way people

understand an issue or situation, for the

purpose of changing their actions and

expectations

FORMS OF

PROPAGANDA

• Leaflets

• Government reports

• News reports

• Radio and television broadcasts

• Posters

• Blogs

TYPES OF

PROPAGANDA

BANDWAGON

• Appeals to the

human desire to

be like everyone

else

• Presents idea as

a popular trend

• Everyone else is

doing it, and so

should you

COMMON MAN

• Appeals to the

common sense

of ordinary

people

• Uses common

language and

“plain folks”

TESTIMONIAL

• Celebrity

endorsement

• Often use

celebrities who

are not qualified

on the subject

TRANSFER

• Uses symbols,

quotes, and images

of famous people

or groups

• Often connecting

two unlike things

• Promote positive or

negative emotions

NAME CALLING

• Attacking the

person not the

idea

• Associating

negative words

and symbols

with a person

or cause

APPEAL TO

EMOTION

• Appeals to strong

emotions rather

than logical

reasoning

• Can use:

• Fear

• Guilt

• Hate

REPETITION

• Repetition of a

slogan

GLITTERING

GENERALITIES

• Use of general

buzz words

• Often unclear

or without

meaning

• Appeals to

positive

emotions