PropagandaUnit 5

Propaganda

• information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

Different Forms of Propaganda

• Glittering generality- is a broad statement, contain few facts.

• How can the candidates actually create change?

• What does this mean?

• I will cut your taxes!• I will bring change!• I will create jobs.• I will make America

better.• Change

• A “Square Deal” for every man Theodore Roosevelt 1904

• The dawning of a new day John Kerry 2004

• We mean clean. Bissell• The ultimate driving

machine. BMW

Plain Folks

• Plain folks is an attempt to make you believe the are “just like you, or just one of the folks.

• Example: Sarah Palin • President Barack

Obama• Clinton

Mitt Romney

It Gets Ugly!

• Name Calling one side will say nasty or derogatory statements about another to lessen their credibility or reputation.

Favorite Celebrity

• Endorsement/Famous Person endorses or supports a candidate or product.

• Do they know more about the candidate or product than you?

• Example Michael Jordan and Hanes Underwear

Everybody is on Board, so you should get on board!

• Bandwagon convincing someone that “everyone else agrees with the viewpoint or action.”

Are we telling the truth?

• Card stacking presenting only one side of the story/argument/issue by distorting facts, usually to make one side look better than the other

Proud to be an American!

• Symbols often candidates will have symbols such as an a flag in the background to add legitimacy to their claims.

Commercials

• http://www.livingroomcandidate.org/commercials/2008

• http://www.livingroomcandidate.org/commercials/issue/corruption

• http://www.livingroomcandidate.org/commercials/type/fear

• http://www.livingroomcandidate.org/commercials/1984