propel your job search in 140 characters or less

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Propel Your Job Search in 140 Characters or Less Amy L. Adler, MA, MBA, CARW Inscribe / Express

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Presented to Salt Lake City Job Club June 9, 2011

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Page 1: Propel Your Job Search In 140 Characters Or Less

Propel Your Job Searchin 140 Characters or Less

Amy L. Adler, MA, MBA, CARWInscribe / Express

Page 2: Propel Your Job Search In 140 Characters Or Less

"I have made this letter longer than usual because I lack the time to make it shorter.”

-- Blaise Pascal, also attributed to Mark Twain

Page 3: Propel Your Job Search In 140 Characters Or Less

Twitter Basics

A Twitter Refresher

Page 4: Propel Your Job Search In 140 Characters Or Less

Your Tweets140 characters of pith and wisdom.

Page 5: Propel Your Job Search In 140 Characters Or Less

Getting Around

Page 6: Propel Your Job Search In 140 Characters Or Less

Following/Follows

Page 7: Propel Your Job Search In 140 Characters Or Less

Twitter Basics

Branding Your Twitter Presence

Page 8: Propel Your Job Search In 140 Characters Or Less

Your HandleYour Name, Your Company, or Your Brand

Page 9: Propel Your Job Search In 140 Characters Or Less

Your Profile160 characters’ worth of your “I am” statement.

Page 10: Propel Your Job Search In 140 Characters Or Less

Personalized BackgroundCreate it in PowerPoint.

Page 11: Propel Your Job Search In 140 Characters Or Less

Twitter Basics

“6-Tweet Resume Profile” Courtesy of Whitcomb, Bryan & Dib: The Twitter Job Search Guide

Page 12: Propel Your Job Search In 140 Characters Or Less

Your Resume: 140 Characters, 6 Tweets, 1-2 Hashtags

• Tweet 1: Heading or tagline– Take this from the first line of your paper resume

• Tweet 2: Personal branding statement—distillation of your “I am” statement– How do you want to be known? Throw in a great

statistic that reinforces your expertise

Page 13: Propel Your Job Search In 140 Characters Or Less

• Tweets 3 – 4: Proof of your expertise — Use statistics, metrics, and anything immediately understandable as an asset to your past and future employer

• Tweets 5 – 10: Your bulleted accomplishments

• Cover Letter: You can do the same with your cover letter, tweeting one concept at a time.

Your Resume: 140 Characters, 6 Tweets, 1-2 Hashtags

Page 14: Propel Your Job Search In 140 Characters Or Less

Twitter Basics

Engaging on Twitterfor Your Career

Search

Page 15: Propel Your Job Search In 140 Characters Or Less

What to Tweet?

• Do’s of Tweeting: Be the Authority– Content Curation: Retweeting original sources– Original Content: Your blog, other timely information

your interesting to your audience – Commentary and Conversation: Ask advice, respond to

questions, give back• Don’t’s of Tweeting– Don’t use all caps (shouting)– Don’t auto-direct message (it’s transparent)– Don’t use Twitter as your personal soapbox

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• Great for introverts and extroverts• Building network online and offline• Don’t be snarky. Engage honestly; think before you hit

“send”• Learn something new about your industry—or

someone else’s• Make it about the relationships (RTs and follows

matter)• Last, but critically: Tweet your expertise—slides, blog

posts

Getting “Out There” with Twitter

Page 17: Propel Your Job Search In 140 Characters Or Less

Top Job Search HashtagsUse hashtags to mark, comment on, and enhance your tweets.

• #jobsearch• #career• #jobs• #interview• #workwednesday (open jobs)• #hirefriday (tweets a

shortlink to your resume with a brief description of what you’re seeking)

Source: http://monster.typepad.com/monsterblog/2010/10/top-ten-job-search-hashtags.html

• #resume• #jobhunt• #careeradvice• Literally hundreds of

others—do a search on #yourhashtaghere to see what others are saying about what you’re interested in

Page 18: Propel Your Job Search In 140 Characters Or Less

Top Job Twitter ChatsUse hashtags to chat with others about job search strategies

Find Your Chat:• Monday at 10PM Eastern: #JobHuntChat• Tuesday at 1PM Eastern: #CareerChat• Every other Tuesday at 7PM Eastern: #InternChat• Wednesday at 9PM Eastern: #GenYChat• Every other Wednesday at 7PM Eastern: #EntryChat• Thursday at 8PM Eastern: #u30pro• Friday at Noon Eastern: #HFChat

Get the Whole Chat*:• Go to Google.com.• Enter your Twitter handle, someone else’s handle, or a hashtag in the search box.• Hit “Search.”• In the left-hand column, hit “More.”• Hit “Realtime.”• A timeline of the most recent Twitter mentions appears.

*Thanks to @AvidCareerist Donna Svei for this clever methodology.

Page 19: Propel Your Job Search In 140 Characters Or Less

Following on TwitterHow You Know You’re Getting Traction

• The more you follow, the more likely you’ll be followed—builds credibility

• The more you follow, the more you’ll learn• Not a definitive metric, but measures publicly

your influence

Page 20: Propel Your Job Search In 140 Characters Or Less

Make Tweeting Easier5 – 8 useful tweets a day is a good goal, and almost impossible to achieve.

• Tweet only when you have something valuable to add (RTs count: If you find something useful for your network, let them know).

• Preschedule your tweets (use TweetDeck or similar)

• Focus on giving, not getting

Page 21: Propel Your Job Search In 140 Characters Or Less

Apps and Sites that Help

• TweetDeck, HootSuite, others• TweetMyJobs.com (text messages with jobs by

industry/company/location).• Twitterjobcast.com (streaming tweets of jobs

by industry/location)• friendorfollow.com• Klout.com• Hundreds more

Page 22: Propel Your Job Search In 140 Characters Or Less

Propel Your Job Searchin 140 Characters or Less

Amy L. Adler, MA, MBA, CARWInscribe / Express