Proposal #4:

Experience the Thrill

Contributor: South Central Communications

NTR TIP:

Drug Store News Editor-in-Chief Marie Griffin recently wrote, "Consumer product companies nolonger can pour enough money into advertising to dominate with their brand messages, andretailers face too much competition within and across channels, as well as on the Internet, toguarantee the loyalty they once enjoyed. At a time like this, retailers and manufacturers mustget closer to the ultimate customer of their goods and services in every way possible.” Doesyour station physically touch a large percentage of people in your market in a year's time?Could you put that fact to work for some consumer product companies?

Source: James Davis, RAB, jdavis@rab.com, (800)232-3131.

RAB's Nontraditional RevenueProposal Collection: Volume #6