Proposal by Craven Yong

Hi Blippar,

Here are some of the ideas that i would like to share with you.

Idea 01: MESSAGE / NOTIFICATION Screen

Objective / Purpose

As a user guide and to tell user what they should do next.

Feedback

As a first time user, i wouldn’t know what to do. Until i read up the user guide from Blippar website. I think it will be helpful if we could drive user to watch Blippar User Guide. I do notice that the scanning word is always loading. However it is taking too long without telling user what to do next.

Idea 02: GAMIFY Blippar App ( Blipp and Share to Win Daily Spin! )

Objective / Purpose

To improve Daily Engagement! Users will have have to share what they blipp in order earn Blippar Daily Spin. This will gain more exposures for Blippar and Partners.

Earn points from sharing - to play Blippar Daily Spin

Possible fun and potential partners that i think Blippar could

work with.

LEGO: Bricks World Asia is Lego's fastest growing market in the world

Why Bricks World

Lego is one of the fastest growing and most profitable companies in toy industry today. In 2014, Bricks World successfully certified by LEGO as their official partner. Singapore is consider a new market for them, i would think Blippar can really come in to help them in terms of marketing their products and make it more interactive!

How can Blippar help Bricks World - As the actual visual guide how the sets look like! With exclusive content maybe?

Shopper can easily access how the actual products looks like without having to surf online at the shop. Blippar will definitely make things look much more interesting for shopper.

Note : This is not the actual design. Is for ideation purpose only.

Their official website : http://www.bricksworld.com/store/pc/home.asp

SINGAPORE ZOO Expecting more than over 1.7 million visitors annually

Why Singapore Zoo

Singapore Zoo is highly supported by Singapore government. By approaching this area, it will open up more opportunities to the local market in Singapore. Especially in government projects and education industry.

How can Blippar help Singapore Zoo or Singapore Education

We could suggest Singapore Zoo to give out a Small Booklet for kids at the exit after their visit, this will always help them in learning about animals and make education so much more interesting and not just in the zoo :)

Note : This is not the actual design. Is for ideation purpose only.

Their official website : http://www.zoo.com.sg

SPA ESPRIT GROUP One of the top lifestyle company who owns the top brands in Singapore

Why Spa Esprit Group

Spa Esprit Group is one of the top lifestyles company in Singapore including Strip, Browhous, and Skinny Pizza. They are constantly running interesting campaigns in Singapore and one of the most importantly is, they believe in interesting advertising and campaigns. Facts and Figure : Annual turnover of $70 million.

How can Blippar help Spa Esprit Group

We could should them how Blippar can make their ads more interesting, as they are constantly running ads everywhere. For example mini games in striping or waxing / before and after trimming eyebrows effects.

Note : This is not the actual design. Is for ideation purpose only.

Their official website : http://www.spaespritgroup.com

List of potential Singapore based companies that Blippar could

work with.

SINGAPORE BASED GAME COMPANIES

• EA Asia - http://www.ea.com/asia

• Lucasfilm Ltd - http://lucasfilm.com/games

• Ubisoft Singapore - https://www.ubisoft.com/en-US/company/overview.aspx

• DeNA Singapore - https://www.linkedin.com/company/dena-singapore

• Samsung Asia Pte Ltd - Digital Content & App Department

• Nonstop Games - http://www.nonstop-games.com/games

• Magma Studios - http://www.magma-studios.com

• Happylabs - http://happylabs.weebly.com

SINGAPORE BASED CHILDREN EDUCATION COMPANIES

• Mindchamp - http://www.mindchamps.org

• Kumon - http://sg.kumonglobal.com

• Etonhouse - http://etonhouse.com.sg

SINGAPORE BIG BRANDS

• Razer - http://www.razerzone.com

• Spa Esprit Group - http://www.spaespritgroup.com

• Bricks World - http://www.bricksworld.com/store/pc/home.asp

• Breadtalk Group - http://www.breadtalk.com/home.php?lang=en

TOP 10 AGENCIES IN SINGAPORE

• http://www.hipponetwork.com/2013/09/top-10-advertising-agency-in-

singapore/