proposal media partnership business week 2

MEDIA PARTNERSHIPPRoPoSAlBusinessweek

Universitas Pelita HarapanLippo Village2014

Business week"EXPLORE, DREAM, DISCOVER"

Foreword University Profile 01Organization Profile 02Event Profile 03Event Objectives 04

Event Summary Event Description 06Event Detail 09Event Schedule 10Target Audience 11

Media Partnership PackageMedia Partnership Package 13Media Partnership Table 45

Afterword 52

Acknowledgment 53

COnTenTs

01A Foreword

www.uphbusinessweek.com

University Profile

Established in 1993 by Yayasan Pendidikan Pelita Harapan (YPPH), Universitas Pelita Harapan (UPH) is committed to the noble industry of education.

Based on Christian principles, UPH aspires to provide excellent education through Global Best Practices, Professional Management, Strategic Global Partnerships, and People-Oriented Approach. With 11,000 students across 14 faculties, UPH has been notable for transforming and shaping new generation of leaders for Indonesia. The university was ranked as number one private university in QS World University Ranking in 2013.

UPH Business School has been embodied as a global institution emphasizing on its multi-cultural environment and outstanding international networks. Business School carries a total of 5,000 undergraduates, divided into two major departments; Management and Accounting. Those numbers include foreign students both full time and exchange students from various countries including French, USA, China, South Korea, Australia, and Netherlands. Supported by the innovative international curricula, Business School aims to equip students with expertise and skills needed to be a world-class business champions.

02A Foreword


organization Profile

Himpunan Mahasiswa Jurusan Management (HMJM) is an official in-campus student body founded in 1997. The main purposes of this organization are channeling, developing, and conducting the aspirations of UPH Management Department students. Management Department itself has the total of 3,000 active students, making it the biggest one in UPH.

Throughout the years, HMJM has been acknowledged for its remarkable achievements, rewards, and performances. The organization is divided into three divisions; Student Development which takes care of academic development, Student Initiatives which pursues non-academic activities, and Resource Development as the power house in publication, design and fund raising. Managing and carrying out successful events with the quality of professionalism and kinship, driving the student body into academic and non-academic achievements, and improving the environment in campus through the spirit of innovation, are the organization’s daily pursuit.

HMJM UPH

@UPH_Management

HMJMUPH

HMJMUPH

03A Foreword


event Profile

The largest annual event of HMJM UPH, Business Week, consists of several astounding programs for which these events serve their purpose to facilitate Business major scholars, alumni, and professionals around the nation. Business Week has been carried out with a 4 year history of success and great applause, for which it will make a comeback in 2015 with the grand theme of: Explore, Dream, Discover.

ExploreBusiness Week provides opportunity for participants to explore broad applications of business theories. Centralizing on the ideas of creativity and innovation, the committees hope that participants are able to gather inspirations that will enrich their knowledge in venturing new concepts of business.

DreamNot merely daring people to dream high and big, but also to push them to turn ideas into actions. The programs constructed are of multi senses learning experiences. They stimulate individual’s thoughts, emotions, beliefs or ideas about businesses. We aspire to deliver inspiring and entertaining activities for undergraduate students, academics, professionals, organizations, social figures and general public.

DiscoverOne important aspect of business champions is the ability to discover new opportunity. Discover is the essence of innovation, where it is a starting point of expansion and improvement. Discover also means to meet new people and build new connections. We warmly welcome everyone to join this most celebrated event of UPH Business School.

04A Foreword


event oBJeCtives

To hone the critical capabilities and creativity of participants in both intellectual and physical aspects, by challenging them to discover new concepts of business while introducing them to Indonesian business environment

To accommodate a forum where participants can share their dreams and ideas on forwarding business, especially in the field of creative industry

To raise awareness on the importance of sustainability and provide trainings for best business scholars

To increase the spirit of entrepreneurship in Indonesia and the quality of future business people in responding to the challenges of open competition globally

To establish relationships and connections with companies for collaboration in creating an interactive all-in-one business event

To strengthen the bonds and partnerships between UPH and universities from all over Indonesia

To emphasize the importance of the theme Explore, Dream, Discover in all areas of Business Management for current and prospective university students, established companies, professionals, organizations, public figures, and general public.

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eVenTsuMMARY

06A Event Summary


event DesCriPtion

Business Week 2015 agenda consists of a pre-event, titled Business Race; and a week of three sub-events named Business Gathering, Business Competition, and Business Runway.

Business RaceBusiness Race is a brand new event, an innovative concept to the annual Business Week, serving mainly as an open competition of business practices and a pre-event publication. Inspired from the famous TV-series 'The Amazing Race', Business Race is the first ever business-themed race-competition in Indonesia. Along with the theme of Forwarding Innovation, Business Race aims to prompt the business world in the importance of innovating forward, creating breakthroughs that has made our economy today and spreading hope for the better in the future. Through collaborations with esteemed companies, Business Race presents an exhilarating race packed with various real business challenges and games. Twenty universities around Jabodetabek will be represented by groups of five, where they will race across Jakarta, solve clues, and then overcome cases to reach an ultimate point on becoming champions. By joining this event, participants will get a glimpse of the requirements to work in those prestigious fields and train their managerial skills in the most adventurous way in order to become innovators in business.

Business GatheringBusiness Gathering is organized as a part of Business Week 2015 with the theme Creatipreneur, a mix between Creative Industry and Entrepreneur. The main purpose of Business Gathering is to unify students majoring in Business and Economics, entrepreneurs, professionals, and public audiences who have great interests in business from all over Indonesia in an interactive forum. The final program of Business Gathering is Gala Dinner for which it serves its purpose to enable participants interact personally and exchange opinions with business practitioners and proud sponsors. We also initiate to give back to community by allocating profits from Gala Dinner to respective organization that works in giving education and welfare for underprivileged children.

07A Event Summary


Political transition, enactment of ASEAN Economic Community 2015, influence of global economy, and market shifting are some of the factors that must be comprehend to make right decision in every opportunity. In the future, we believe that development of creative industry will continue to be an important alternative to improve economy, improve quality of life, create image, develop communication, foster innovation, and strengthen the identity of an area. Talk-shows and workshops have the goal to share new perspectives and specified skills needed in current and future business conditions in Indonesia, particularly in the field of creative industry. For the success of the event, we have requested the assistance from TedX, a global idea-sharing organization, to assist in delivering the right ideas to a total of 750 audiences.

Business CompetitionBusiness Competition is a mixture between business plan and business case, addressing a vital issue of Sustainability. In this technology-based world, it is essential to not just build a profitable business. The scarcity on resources and price hike on capital investments turn sustainability into worldwide trending. In order to provide an actual and inspirational competition, we request partnerships from companies that are well known for their business environmental commitment and action. Participants will be evaluated based on their ability to incorporate 3P concept: People, Profit, and Planet into their business plans.

Through Business Competition, we provide opportunity for all university students in Indonesia to put forward their business ideas while supporting sustainability. This competition aims to be a stepping-stone for students to expand their entrepreneurial and problem solving ability in today’s business perspective. Each team will consist of three undergraduate students who are challenged to provide innovative solutions and present it as convincingly as possible to our panel judges. Students can also create and extend future business-connections by meeting and interacting with other students from all around Indonesia.

08A Event Summary


Business RunwayAnother event of Business Week 2015 is an exhibition named Business Runway. The aim of this event is to provide a space for young entrepreneurs, artists, and general public to celebrate the best side of creativity. The target markets are young professionals, entrepreneurs, emerging artists, students, and young-at-heart individuals. What makes this event special and unique is the concept of Business Runway that combines art-space, food market, and fashion pop-up into one interactive runway. We design this runway in such a way that promotes the thought and feeling of each inspiring tenant in an emotionally charged space. Simplicity of design is coupled with a concern for communication with the audiences, creating an inspiring yet comfortable atmosphere for visitors to stroll around.

Realizing the importance of spacious area to visitors, Business Runway’ fashion stalls have up to 3 meters wide space. This extra space will give flexibility for aspiring designers to showcase their products and provide open space for customers to walk around, talk, and browse. As for food market section, visitors are greeted in the ambience of how traditional food market should be. Visitors are able to directly see, smell, and taste the tantalizing foods and beverages. The seating area nearby the food market serves its purpose as hang-out destination after a long day of shopping. The art-space, meanwhile, will showcase the stunning beauty, discerning perception, and deep relevance of selected artworks ranging from photographs to product installations. Visitors are drawn to engage in the story behind creative artworks and their meanings. Art-space does not only support the distinctly creative ambience of the market, but also gives iconic landmark that worth sharing on social media.

Business Runway strongly welcomes any newcomers as much as it welcomes well-known tenants and contributors. Therefore, we hope for positive and supportive participations from any individuals, companies, and organizations as to engage in an effort to enliven Indonesia’s business industries.

09A Event Summary


event Detail

Date : Wednesday, 4th February 2015Place : 4 different locations across Tangerang-Jakarta area with starting point and finish line at Universitas Pelita Harapan

Date : Friday, 6th March 2015 – Sunday, 8th March 2015Place : TBA, options including: • Ciputra World I Jakarta • Pullman Central Park Jakarta • Upper Room Jakarta • Mercure Alam Sutera Tangerang

Date : Saturday, 7th March 2015 – Sunday, 8th March 2015Place : TBA, options including: • Ciputra World I Jakarta • Pullman Central Park Jakarta • Upper Room Jakarta • Mercure Alam Sutera Tangerang

Date : Thursday, 5th March 2015 (invitation only); Friday, 6th March – Sunday, 8th March 2015 (open for public)Place : TBA, options including: • LOTTE Shopping Avenue Jakarta • Lippo Mall Puri Jakarta • Tribeca Central Park Jakarta • Mall @ Alam Sutera Tangerang

BUSInESSRACE

BUSInESSGATHERInG

BUSInESSCOMPETITIOn

BUSInESSRUnWAY

10A Event Summary


event sCHeDUle

BusinessRace

Business Gathering

Business Competition

Business Runway

Wednesday, 4th February 2015

Business Race08.00 – 12.00

Thursday, 5th March 2015

Grand Opening: Opening &

Fashion Show19.00 – 22.00

Friday, 6th March 2015

Art Exhibition & Bazaar

10.00 – 22.00

Opening Ceremony

17.30 – 17.50Talk show:

Celebpreneur/ Blogpreneur

17.50 – 20.00

Saturday, 7th March 2015

Talk show: Healthpreneur

and/or Talkshow: Fashionpreneur10.00 – 11.50

Competition:First Round

10.00 – 13.20

Competition: Second Round14.05 – 19.00


10.00 – 22.00

Talk show: Zeropreneur

12.45 – 14.40Creative

Workshop15.00 – 16.30

Talk show: Youthpreneur

and/orTalk show:

Marketpreneur16.55 – 18.55

11A Event Summary


target aUDienCe

Business Race Business Gathering

Business Competition

Business Runway

Sunday,8th March 2015

Talk show: Role of Indonesian

Youth in Creative Industry on

Facing ASEAN Economics Community

10.00 – 12.10

Competition:Final Round

10.00 – 13.25

Closing Ceremony

14.55 – 15.40


10.00 – 22.00Talk show: Onlinepreneur13.45 – 15.45

Gala Dinner18.00 – 21.25

UPH Business Week 2015 has total estimated target of 7,000 audiences coming from UPH active students, 810 competition and gathering participants, 9,500 visitors, and 80 tenants from exhibition with following details:• Business Race; 100 participants from universities in Jabodetabek area• Business Gathering; 750 participants from all over Indonesia• Business Competition; 60 participants from universities nationwide• Business Runway; 9,500 visitors and up to 80 tenants* (TBA depending available space)

MeDiAPARTneRsHiPPACKAGe

13A Sponsorship Package


for BUsiness WeeK anD BUsiness raCe

granD1. Advertising space (one page) for Business Race and Business Week’s main events (Business Gathering, Business Competition, and Business Runway)2. Ad lips for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)3. Publish teaser video for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in partner’s official social media4. Publish teaser video for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in partner’s official website5. Publish advertisement for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in partner’s official social media6.Publish advertisement for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in partner’s official website7. Publish articles about Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)8.Live report for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)9. Live report for Business Runway’s Grand Opening10. Live report for Business Gathering’s Gala Dinner11. Interview with participants of Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)12. Interview with Business Gathering speakers13. Interview with Business Runway tenants14. Interview with Business Competition judges15. Report on Business Race16. Report on Business Gathering17. Report on Business Competition18. Report on Business Runway’s Grand Opening19. Report on Business Runway20. Report on Business Gathering’s Gala Dinner21. Publish recap video of Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)



PROMOTIOnAL TOOLS FOR BUSInESS RACE1. UPH’s Banners for Business Race: L sized Logo What’s On in front of UPH’s building A (590 cm x 180 cm) Triangle Banner Canopy B UPH (80 cm x 240 cm) X-Banner in UPH building F Lobby (60 cm x 160 cm)2. Banners in Game Post for Business Race: L sized logo UPH Restaurant Area Mall Closing Ceremony3. Company’s Banner in Game Posts (optional)4. Participants’ T-shirt for Business Race: L sized logo5. Committees’ T-shirt: L sized logo6. Poster for Business Race: L sized logo Poster all around UPH Distributed poster as publication for all universities in Jabodetabek7. Car’s Banner: L sized logo8. MC’s Ad lips (10 times) Opening for Business Race – UPH Business Race games posts Closing Ceremony Business Race – UPH9. Internal Publication in UPH IMAGE magazine (annual magazine of Himpunan Mahasiswa Jurusan Manajemen UPH) UNIC magazine (annual magazine of Badan Eksekutif Mahasiswa UPH)10. Participants and committees’ name tags for Business Race: L sized logo11. Finish Line Business Race (Backdrop): L sized logo12. Publication in closing event of Business Race13. Permission to distribute merchandise that will be used by participants and committee in Business Race



PROMOTIOnAL TOOLS FOR BUSInESS WEEK1. Banners for Business Week at UPH: L sized logo What’s On in front of Building A, UPH (590 cm x 180 cm) Pennant Banner all over UPH (400 cm x 90 cm) What’s On in front of Building D, UPH (590 cm x 180 cm) Triangle Banner on Building B Canopy, UPH (80 cm x 80 cm x 80 cm) X-banner in Building F Lobby, UPH (60cm x 160 cm)2. Committee’s T-shirt of Business Week: L sized logo3. Posters for Business Week: L sized logo Posters are distributed all over UPH Posters are distributed to various universities in Jabodetabek4. Internal Publication by UPH for Business Week IMAGE magazine (Himpunan Mahasiswa Jurusan Manajemen UPH’s annual magazine) UNIC magazine (Badan Eksekutif Mahasiswa UPH’s annual magazine)5. Booklet for Business Week, distributed for committees and participants Content for company’s advertisement - full page Content – Company’s logos are printed on Business Week Media Partners Page in the booklet: L sized logo Back Page (inside) – Acknowledgement page for company’s logo: L sized logo6. Publication on online Wifi Login Page at UPH’s Official Website (Business Week poster): L sized logo7. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website 8. Permission to distribute merchandise for participants and committees (optional)



ADDITIOnAL PROMOTIOnAL TOOLS FOR BUSInESS WEEK’S BUSInESS GATHERInG9. Banner for Business Gathering at UPH: L sized logo X-banner at Building F Lobby, UPH (60cm x 160 cm)10. Banner for Business Gathering at event location: L sized logo Banner placed in front of building location Grand Entrance of Business Gathering’s location Inside the location of Business Gathering11. Posters for Business Gathering: L sized logo Posters are distributed to various universities in Indonesia Poster are distributed and placed inside the location of Business Gathering 12. Booklet for Business Gathering, distributed for participants: M sized logo in Media Partners page One page coverage for company’s promotion and advertisement13. Permission to open company’s booth at Business Gathering’s location (optional)14. Ad lips by MC: Opening of Business Gathering In between speakers of Business Gathering Closing of Business Gathering15. Company’s logo on Business Gathering slideshows: L sized logo Opening of Business Gathering Closing of Business Gathering16. Printed logo on Business Gathering’s Gala Dinner Photo Booth background: L sized logo17. Publication on online Wifi Login Page at UPH’s Official Website (Business Gathering poster): L sized logo18. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website (Business Gathering poster) 19. Permission to distribute company’s merchandise for participants and committees (optional)



ADDITIOnAL PROMOTIOnAL TOOLS FOR BUSInESS WEEK’S BUSInESS COMPETITIOn20. Banner for Business Competition at UPH: L sized logo X-banner at Building F Lobby, UPH (60cm x 160 cm)21. Banner for Business Competition at event location (TBA): L sized logo Banner placed in front Business Competition’s location building Grand Entrance of Business Competition’s location Inside the location of Business Competition22. Posters for Business Competition: L sized logo Posters are distributed all over UPH Posters are distributed to various universities in Indonesia Poster are distributed and placed inside the location of Business Competition23. Usage of company’s merchandise on Business Competition (optional)24. Ad lips by MC: Opening of Business Competition In between speakers of Business Competition Closing of Business Competition25. Company’s logo on Business Competition slideshows: L sized logo Opening of Business Competition Break time of Business Competition Closing of Business Competition26. Publication on online Wifi Login Page at UPH’s Official Website (Business Competition poster): L sized logo27. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website(Business Competition poster) 28. Company banner placed inside the location of Business Competition



ADDITIOnAL PROMOTIOnAL TOOLS FOR BUSInESS WEEK’S BUSInESS RUnWAY29. Banner for Business Runway at UPH: L sized logo X-banner at Building F Lobby, UPH (60cm x 160 cm)30. Banner for Business Runway at event location (TBA): L sized logo Banner placed in front Business Runway’s location building Grand Entrance of Business Runway’s location Inside the location of Business Runway31. Posters for Business Runway: L sized logo Posters are distributed to various universities in Jabodetabek Poster are distributed and placed inside the location of Business Runway32. Business Runway Booth provided for company33. Company’s logo on Business Runway stage background34. Ad lips by MC on Business Runway’s Grand Opening Opening of Business Runway’s Grand Opening In between collections of Business Runway’s Grand Opening fashion show Closing of Business Runway Grand Opening35. Ad lips by MC on Business Runway’s daily event Opening of Business Runway Closing of Business Runway36. Company’s logo on name tag for tenants of Business Runway: L sized logo37. Publication on online Wifi Login Page at UPH’s Official Website (Business Runway poster): L sized logo38. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website (Business Runway poster)39. Permission to distribute merchandise at Business Runway’s Grand Opening



television1. Live report for Business Race and Business Week’s main events (Business Gathering, Business Competition, and Business Runway)2. Live report for Business Runway’s Grand Opening3. Live report for Business Gathering’s Gala Dinner4. Interview with participants of Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)5. Interview with Business Gathering speakers6. Interview with Business Runway tenants7. Interview with Business Competition judges8. Report on Business Race9. Report on Business Gathering10. Report on Business Competition11. Report on Business Runway’s Grand Opening12. Report on Business Runway13. Report on Business Gathering’s Gala Dinner14. Advertisement for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in company’s official social media and website15. Live feeds for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in company’s official social media and website



PROMOTIOnAL TOOLS FOR BUSInESS RACE1. UPH’s Banners for Business Race: M sized Logo What’s On in front of UPH’s building A (590 cm x 180 cm) Triangle Banner Canopy B UPH (80 cm x 240 cm) X-Banner in UPH building F Lobby (60 cm x 160 cm)2. Banners in Game Post for Business Race: M sized logo UPH Restaurant Area Mall Closing Ceremony3. Company’s Banner in Game Posts (optional)4. Participants’ T-shirt for Business Race: M sized logo5. Committees’ T-shirt: M sized logo6. Poster for Business Race: M sized logo Poster all around UPH Distributed poster as publication for all universities in Jabodetabek7. Car’s Banner: M sized logo8. MC’s Ad lips (10 times) Opening for Business Race – UPH Business Race games posts Closing Ceremony Business Race – UPH9. Internal Publication in UPH IMAGE magazine (annual magazine of Himpunan Mahasiswa Jurusan Manajemen UPH) UNIC magazine (annual magazine of Badan Eksekutif Mahasiswa UPH)10. Participants and committees’ name tag for Business Race: M sized logo11. Finish Line Business Race (Backdrop): M sized logo12. Publication in closing event of Business Race13. Permission to distribute merchandise that will be used by participants and committee in Business Race



PROMOTIOnAL TOOLS FOR BUSInESS WEEK1. Banners for Business Week at UPH: M sized logo What’s On in front of Building A, UPH (590 cm x 180 cm) Pennant Banner all over UPH (400 cm x 90 cm) What’s On in front of Building D, UPH (590 cm x 180 cm) Triangle Banner on Building B Canopy, UPH (80 cm x 80 cm x 80 cm) X-banner in Building F Lobby, UPH (60cm x 160 cm)2. Committee’s T-shirt of Business Week: M sized logo3. Posters for Business Week: M sized logo Posters are distributed all over UPH Posters are distributed to various universities in Jabodetabek4. Internal Publication by UPH for Business Week IMAGE magazine (Himpunan Mahasiswa Jurusan Manajemen UPH’s annual magazine) UNIC magazine (Badan Eksekutif Mahasiswa UPH’s annual magazine)5. Booklet for Business Week, distributed for committees and participants Content for company’s advertisement - half page Content – Company’s logos are printed on Business Week Media Partners Page in the booklet: M sized logo Back Page (inside) – Acknowledgement page for company’s logo: M sized logo6. Publication on online Wifi Login Page at UPH’s Official Website (Business Week poster): M sized logo7. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website 8. Permission to distribute merchandise for participants and committees (optional)



ADDITIOnAL PROMOTIOnAL TOOLS FOR BUSInESS WEEK’S BUSInESS GATHERInG9. Banner for Business Gathering at UPH: L sized logo X-banner at Building F Lobby, UPH (60cm x 160 cm)10. Banner for Business Gathering at event location: M sized logo Banner placed in front of building location Grand Entrance of Business Gathering’s location Inside the location of Business Gathering11. Posters for Business Gathering: M sized logo Posters are distributed to various universities in Indonesia Poster are distributed and placed inside the location of Business Gathering 12. Booklet for Business Gathering, distributed for participants: M sized logo in Media Partners page Half page coverage for company’s promotion and advertisement13. Permission to open company’s booth at Business Gathering’s location (optional)14. Ad lips by MC: Opening of Business Gathering In between speakers of Business Gathering Closing of Business Gathering15. Company’s logo on Business Gathering slideshows: M sized logo Opening of Business Gathering Closing of Business Gathering16. Printed logo on Business Gathering’s Gala Dinner Photo Booth background: M sized logo17. Publication on online Wifi Login Page at UPH’s Official Website (Business Gathering poster): M sized logo18. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website(Business Gathering poster) 19. Permission to distribute company’s merchandise for participants and committees (optional)



ADDITIOnAL PROMOTIOnAL TOOLS FOR BUSInESS WEEK’S BUSInESS COMPETITIOn20. Banner for Business Competition at UPH: M sized logo X-banner at Building F Lobby, UPH (60cm x 160 cm)21. Banner for Business Competition at event location (TBA): M sized logo Banner placed in front Business Competition’s location building Grand Entrance of Business Competition’s location Inside the location of Business Competition22. Posters for Business Competition: M sized logo Posters are distributed all over UPH Posters are distributed to various universities in Indonesia Poster are distributed and placed inside the location of Business Competition23. Usage of company’s merchandise on Business Competition (optional)24. Ad lips by MC: Opening of Business Competition In between speakers of Business Competition Closing of Business Competition25. Company’s logo on Business Competition slideshows: M sized logo Opening of Business Competition Break time of Business Competition Closing of Business Competition26. Publication on online Wifi Login Page at UPH’s Official Website (Business Competition poster): M sized logo27. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website (Business Competition poster) 28. Company banner placed inside the location of Business Competition



ADDITIOnAL PROMOTIOnAL TOOLS FOR BUSInESS WEEK’S BUSInESS RUnWAY29. Banner for Business Runway at UPH: M sized logo X-banner at Building F Lobby, UPH (60cm x 160 cm)30. Banner for Business Runway at event location (TBA): M sized logo Banner placed in front Business Runway’s location building Grand Entrance of Business Runway’s location Inside the location of Business Runway31. Posters for Business Runway: M sized logo Posters are distributed to various universities in Jabodetabek Poster are distributed and placed inside the location of Business Runway32. Business Runway Booth provided for company33. Company’s logo on Business Runway stage background34. Ad lips by MC on Business Runway’s Grand Opening Opening of Business Runway’s Grand Opening Closing of Business Runway Grand Opening35. Ad lips by MC on Business Runway’s daily event Opening of Business Runway Closing of Business Runway36. Company’s logo on name tag for tenants of Business Runway: M sized logo37. Publication on online Wifi Login Page at UPH’s Official Website (Business Runway poster): M sized logo38. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website (Business Runway poster)39. Permission to distribute merchandise at Business Runway’s Grand Opening



raDio1. Ad lips for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)2. Interview with Business Race committee during open registration period3. Interview with Business Week committee during open registration period4. Advertisement for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in company’s official social media and website5. Live feeds for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in company’s official social media and website

PROMOTIOnAL TOOLS FOR BUSInESS RACE1. UPH’s Banners for Business Race: M sized Logo What’s On in front of UPH’s building A (590 cm x 180 cm) Triangle Banner Canopy B UPH (80 cm x 240 cm) X-Banner in UPH building F Lobby (60 cm x 160 cm)2. Banners in Game Post for Business Race: M sized logo UPH Restaurant Area Mall Closing Ceremony3. Company’s Banner in Game Posts (optional)4. Participants’ T-shirt for Business Race: L sized logo5. Committees’ T-shirt: Msized logo6. Poster for Business Race: M sized logo Poster all around UPH Distributed poster as publication for all universities in Jabodetabek7. Car’s Banner: M sized logo8. MC’s Ad lips (10 times) Opening for Business Race – UPH Business Race games posts Closing Ceremony Business Race – UPH9. Internal Publication in UPH IMAGE magazine (annual magazine of Himpunan Mahasiswa Jurusan Manajemen UPH) UNIC magazine (annual magazine of Badan Eksekutif Mahasiswa UPH)10. Participants and committees’ name tag for Business Race: M sized logo11. Finish Line Business Race (Backdrop): M sized logo12. Publication in closing event of Business Race13. Permission to distribute merchandise that will be used by participants and committee in Business Race



ADDITIOnAL PROMOTIOnAL TOOLS FOR BUSInESS WEEK’S BUSInESS GATHERInG9. Banner for Business Gathering at UPH: M sized logo X-banner at Building F Lobby, UPH (60cm x 160 cm)10. Banner for Business Gathering at event location: M sized logo Banner placed in front of building location Grand Entrance of Business Gathering’s location Inside the location of Business Gathering11. Posters for Business Gathering: M sized logo Posters are distributed to various universities in Indonesia Poster are distributed and placed inside the location of Business Gathering 12. Booklet for Business Gathering, distributed for participants: M sized logo in Media Partners page Half page coverage for company’s promotion and advertisement13. Permission to open company’s booth at Business Gathering’s location (optional)14. Ad lips by MC: Opening of Business Gathering In between speakers of Business Gathering Closing of Business Gathering15. Company’s logo on Business Gathering slideshows: M sized logo Opening of Business Gathering Closing of Business Gathering16. Printed logo on Business Gathering’s Gala Dinner Photo Booth background: M sized logo17. Publication on online Wifi Login Page at UPH’s Official Website (Business Gathering poster): M sized logo18. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website (Business Gathering poster) 19. Permission to distribute company’s merchandise for participants and committees (optional)



Magazine anD neWsPaPer1. Advertising space (one page) for Business Race and Business Week’s main events (Business Gathering, Business Competition, and Business Runway)2. Article on Business Race3. Article on Business Gathering4. Article on Business Competition5. Article on Business Runway’s Grand Opening6. Article on Business Runway7. Article on Business Gathering’s Gala Dinner8. Advertisement for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in company’s official social media and website9. Live feeds for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in company’s official social media and website

PROMOTIOnAL TOOLS FOR BUSInESS RACE1. UPH’s Banners for Business Race: M sized Logo What’s On in front of UPH’s building A (590 cm x 180 cm) Triangle Banner Canopy B UPH (80 cm x 240 cm) X-Banner in UPH building F Lobby (60 cm x 160 cm)2. Banners in Game Post for Business Race: M sized logo UPH Restaurant Area Mall Closing Ceremony3. Company’s Banner in Game Posts (optional)4. Participants’ T-shirt for Business Race: M sized logo5. Committees’ T-shirt: M sized logo6. Poster for Business Race: M sized logo Poster all around UPH Distributed poster as publication for all universities in Jabodetabek7. Car’s Banner: M sized logo8. MC’s Ad lips (10 times) Opening for Business Race – UPH Business Race games posts Closing Ceremony Business Race – UPH9. Internal Publication in UPH IMAGE magazine (annual magazine of Himpunan Mahasiswa Jurusan Manajemen UPH) UNIC magazine (annual magazine of Badan Eksekutif Mahasiswa UPH)



10. Participants and committees’ name tag for Business Race: M sized logo11. Finish Line Business Race (Backdrop): M sized logo12. Publication in closing event of Business Race13. Permission to distribute merchandise that will be used by participants and committee in Business Race




online MeDia1. Publish teaser video for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in partner’s official social media2. Publish teaser video for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in partner’s official website3. Publish advertisement for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in partner’s official social media4. Publish advertisement for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway) in partner’s official website5. Publish articles about Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)6. Live report for Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)7. Live report for Business Runway’s Grand Opening8. Live report for Business Gathering’s Gala Dinner9. Interview with participants of Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)10. Interview with Business Gathering speakers11. Interview with Business Runway tenants12. Interview with Business Competition judges13. Article on Business Race14. Article on Business Gathering15. Article on Business Competition16. Article on Business Runway’s Grand Opening17. Article on Business Runway18. Article on Business Gathering’s Gala Dinner19. Publish recap video of Business Race and Business Week main events (Business Gathering, Business Competition, and Business Runway)



PROMOTIOnAL TOOLS FOR BUSInESS RACE1. UPH’s Banners for Business Race: M sized Logo What’s On in front of UPH’s building A (590 cm x 180 cm) Triangle Banner Canopy B UPH (80 cm x 240 cm) X-Banner in UPH building F Lobby (60 cm x 160 cm)2. Banners in Game Post for Business Race: M sized logo UPH Restaurant Area Mall Closing Ceremony3. Company’s Banner in Game Posts (optional)4. Participants’ T-shirt for Business Race: M sized logo5. Committees’ T-shirt: M sized logo6. Poster for Business Race: M sized logo Poster all around UPH Distributed poster as publication for all universities in Jabodetabek7. Car’s Banner: M sized logo8. MC’s Ad lips (10 times) Opening for Business Race – UPH Business Race games posts Closing Ceremony Business Race – UPH9. Internal Publication in UPH IMAGE magazine (annual magazine of Himpunan Mahasiswa Jurusan Manajemen UPH) UNIC magazine (annual magazine of Badan Eksekutif Mahasiswa UPH)10. Participants and committees’ name tag for Business Race: M sized logo11. Finish Line Business Race (Backdrop): M sized logo12. Publication in closing event of Business Race13. Permission to distribute merchandise that will be used by participants and committee in Business Race


for BUsiness gatHering


1. Advertising space (one page) for Business Gathering2. Ad lips for Business Gathering3. Interview with Business Gathering committee during open registration period4. Publish teaser video for Business Gathering in partner’s official social media5. Publish teaser video for Business Gathering in partner’s official website6. Publish advertisement for Business Gathering in partner’s official social media7. Publish advertisement for Business Gathering in partner’s official website8. Interview with Business Gathering speakers9. Live report or article on Business Gathering’s Talkshows and Gala Dinner10. Live report or article on Business Gathering’s Gala Dinner

PROMOTIOnAL TOOLS FOR BUSInESS GATHERInG1. Banner for Business Gathering at UPH: S sized logo X-banner at Building F Lobby, UPH (60cm x 160 cm)2. Banner for Business Gathering at event location: M sized logo Banner placed in front of building location Grand Entrance of Business Gathering’s location Inside the location of Business Gathering3. Posters for Business Gathering: S sized logo Posters are distributed to various universities in Jabodetabek Poster are distributed and placed inside the location of Business Gathering 4. Booklet for Business Gathering, distributed for participants: S sized logo in Media Partners page Half page coverage for company’s promotion and advertisement5. Committee’s T-shirt of Business Week: S sized logo6. Ad lips by MC: Opening of Business Gathering In between speakers of Business Gathering Closing of Business Gathering7. Company’s logo on Business Gathering slideshows: S sized logo Opening of Business Gathering Closing of Business Gathering8. Publication on online Wifi Login Page at UPH’s Official Website (Business Gathering poster): S sized logo9. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website (Business Gathering poster)10. Permission to distribute merchandise for participants and committees (optional)


for BUsiness CoMPetition


1. Advertising space (one page) for Business Competition2. Ad lips for Business Competition3. Interview with Business Competition committee during open registration period4. Publish teaser video for Business Competition in partner’s official social media5. Publish teaser video for Business Competition in partner’s official website6. Publish advertisement for Business Competition in partner’s official social media7. Publish advertisement for Business Competition in partner’s official website8. Interview with Business Competition’s judges9. Live report or article on Business Competition

PROMOTIOnAL TOOLS FOR BUSInESS COMPETITIOn1. Banner for Business Competition at UPH: S sized logo X-banner at Building F Lobby, UPH (60cm x 160 cm)2. Banner for Business Competition at event location (TBA): S sized logo Banner placed in front Business Competition’s location building Grand Entrance of Business Competition’s location Inside the location of Business Competition3. Posters for Business Competition: S sized logo Posters are distributed all over UPH Posters are distributed to various universities in Indonesia Poster are distributed and placed inside the location of Business Competition4. Committee’s T-shirt of Business Week: S sized logo5. Participation of company’s representative as Judge in Business Competition (optional)6. Usage of company cases in Business Competition (optional)7. Usage of company’s merchandise on Business Competition (optional)8. Ad lips by MC: Opening of Business Competition In between sessions of Business Competition Closing of Business Competition9. Company’s logo on Business Competition slideshows: S sized logo Opening of Business Competition Break time of Business Competition Closing of Business Competition10. Publication on online Wifi Login Page at UPH’s Official Website (Business Competition poster): S sized logo11. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website (Business Competition poster)12. Company banner placed inside the location of Business Competition


for BUsiness rUnWay


1. Advertising space (one page) for Business Runway2. Ad lips for Business Runway3. Interview with Business Runway committee before and during the D day4. Publish teaser video for Business Runway in partner’s official social media5. Publish teaser video for Business Runway in partner’s official website6. Publish advertisement for Business Runway in partner’s official social media7. Publish advertisement for Business Runway in partner’s official website8. Interview with Business Runway’s tenants9. Live report or article on Business Runway

PROMOTIOnAL TOOLS FOR BUSInESS RUnWAY1. Banner for Business Runway at UPH: S sized logo X-banner at Building F Lobby, UPH (60cm x 160 cm)2. Banner for Business Runway at event location (TBA): S sized logo Banner placed in front Business Runway’s location building Grand Entrance of Business Runway’s location Inside the location of Business Runway3. Posters for Business Runway: S sized logo Posters are distributed to various universities in Jabodetabek Poster are distributed and placed inside the location of Business Runway4. Committee’s T-shirt of Business Week: S sized logo5. Business Runway Booth provided for company 6. Company’s logo on Business Runway stage background7. Ad lips by MC on Business Runway’s Grand Opening Opening of Business Runway’s Grand Opening Closing of Business Runway Grand Opening8. Ad lips by MC on Business Runway’s daily event Opening of Business Runway Closing of Business Runway9. Company’s logo on name tag for tenants of Business Runway: S sized logo10. Publication on online Wifi Login Page at UPH’s Official Website (Business Runway poster): S sized logo11. ‘Business Week’ and ‘HMJM UPH’ Social Media and Websiteand Website (Business Runway poster)12. Permission to distribute merchandise at Business Runway’s Grand Opening

MeDiAPARTneRsHiPTABLe



for BUsiness WeeK anD BUsiness raCe

GRAnD TELEVISIOn RADIOMAGAZInE

AnD nEWSPAPER

OnLInE MEDIA

BUSInESS RACEUPH’s What’s On

L sized M sized M sized M sized M sized

UPH’s Triangle BannerUPH’s X-BannerBanner at venueCompany Banner at venuePostersCar’s BannerInternal PublicationPartcipants’ Name TagFinish LinePublication at closing event ✓ ✓ ✓ ✓ ✓

Ad Lips by MC ✓ ✓ ✓ ✓ ✓Merchandise distribution ✓ ✓ ✓ ✓ ✓




AnD nEWSPAPER

OnLInE MEDIA

BUSInESS WEEKUPH’s What’s On


UPH’s Tennant BannerUPH’s Triangle BannerUPH’s X-BannerCommittee’s T-shirtPostersBusiness Week BookletUPH Wifi Login PageInternal Publication ✓ ✓ ✓ ✓ ✓

Social Media and Website Publication

✓ ✓ ✓ ✓ ✓

Merchandise Distribution ✓ ✓ ✓ ✓ ✓




AnD nEWSPAPER

OnLInE MEDIA

BUSInESS GATHERInGUPH’s X-Banner


Banner at event locationPostersBusiness Gathering BookletCompany’s boothBusiness Gathering SlideshowsGala Dinner Photo BoothUPH Wifi Login PageAd Lips by MC ✓ ✓ ✓ ✓ ✓Social Media and Website Publication

✓ ✓ ✓ ✓ ✓





AnD nEWSPAPER

OnLInE MEDIA

BUSInESS COMPETITIOnUPH’s X-Banner


Banner at event locationPostersMerchandise UsageBusiness Competition Slideshows Ad Lips by MC ✓ ✓ ✓ ✓ ✓UPH Wifi Login Page ✓ ✓ ✓ ✓ ✓


✓ ✓ ✓ ✓ ✓

Company Banner (terms applied)

✓ ✓ ✓ ✓ ✓




AnD nEWSPAPER

OnLInE MEDIA

BUSInESS RUnWAYUPH’s X-Banner


Banner at event locationPostersTenant BoothStage background

Tenants Name Tag

UPH Wifi login page Ad Lips by MC (Grand Opening)

✓ ✓ ✓ ✓ ✓

Ad Lips by MC (daily event) ✓ ✓ ✓ ✓ ✓


✓ ✓ ✓ ✓ ✓




for sPeCifiC sUB-events

BUSInESS GATHERInG

BUSInESS COMPETITIOn

BUSInESSRUnWAY

UPH’s X-Banner

S sized S sized S sizedBanner at event locationPostersCommittee’s T-shirt of Business Week ✓ ✓ ✓

Merchandise Distribution ✓ ✓ ✓

Ad Lips by MC ✓ ✓ ✓UPH Wifi Login Page ✓ ✓ ✓Social Media and Website Publication ✓ ✓ ✓

Company Banner (terms applied) ✓ ✓ ✓

Business Gathering Booklet

S sizedBusiness Gathering SlideshowsGala Dinner Photo Booth ✓

Business Competition Slideshows S sized

Merchandise Usage ✓Tenant’s booth ✓Stage background

S sizedTenant’s Name Tag

AFTeRWORD &ACKnOWLeDGMenT

52A Afterword


afterWorD

Business Week is initiated with the aim of enhancing one’s mind on exploring, dreaming and discovering different applications of businesses. By delivering various events and programs within Explore, Dream and Discover framework, we dare all participants to break the old mindset and never stop innovating. Our aim of carrying out such experiential and inspirational experience will not be accomplished without partnerships with companies, organizations, and individuals. We wish to build a strong collaboration with all partners, combined with strong passion for what we do to bear a great outcome that will turn our beloved country into a better economy.

For any further inquiry, please do not hesitate to contact us at

name : Phendy Kuswanto (Head of Publication Committee) Phone number : 081517199505

Or

name : Claresta Ravenska (Head of External Publication Committee)Phone number : 08999838955

And,

Email : [email protected]

53A Acknowledgment


aCKnoWleDgeMent

Respectfully,

Phendy KuswantoHead of Publication Committee

Claresta RavenskaHead of External Publication Committee

Gana Adi SamertyaHead Committee of Business Week

Felicia WangPresident of UPH Management

Student Council 2014/ 2015

proposal media partnership business week 2

Education

business school

event objectives

event schedule

universitas pelita harapan

exchange students

foreign students

active students

business major scholars