P R O P O S A LP o d c a s t H o s t

P O D C A S T S t h a t M A T T E R

T H E F U T U R E O F P O D C A S T I N GP O D C A S T I N G : T H E L E A D I N G E D G E O F S O C I A L M A R K E T I N G

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W I T H M O R E T H A N T W O M I L L I O N P O D C A S T S ,

A W E L L - E D I T E D , H I G H - Q U A L I T Y P R O F E S S I O N A L

S I G N A T U R E W I L L H E L P Y O U G E T Y O U R

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O F I D E A S

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1999 2003 2004-2014 2015-present

T H E H I S T O R Y O F P O D C A S T I N GA N D W H E R E A R E T H I N G S G O I N G N E X T ?

Since 1999, the RSS feed has enabled

websites and consumers to employ web

feeds, making it possible to syndicate news,

blogs, and podcasts across the web.

P O D C A S T I N G

D E V E L O P E D

The first podcasts were created by enclosing an

audio file within the RSS feed. This enabled

people on the other end of the feed to subscribe

online to audio episodes.

In 2013, Apple reported that there were

officially one billion podcast subscribers, only

one decade after the format emerged. Podcast

consumption becomes dramatically simpler.

The podcast marketplace is nowhere near

saturation, despite some opinion that there are

“too many podcasts”. As listener and advertiser

numbers skyrocket, quality content is needed.

P O D C A S T I N G

F I R S T W A V E

R S S F E E D

I N V E N T E D

P O D C A S T I N G

S E C O N D W A V E

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01 — BrandingB R A N D I N G K I C K S T A R T

We started in 2005 as a boutique book publisher and

branding agency, and we still like to start with the

core brand and signature story, and build from there.

Our branding kickstart includes everything to get

started, to go from idea to syndicated podcast

efficiently and quickly. From tech setup to recording

quality, and from artwork to show notes, we take care

of every little thing — so you don’t have to.

P R O J E C T S T R A T E G Y

All of our work falls under the banner of what

we call “thought leader support services,” and

strategic thinking is the core of that work. We

help you develop a project strategy that will

lead you to the best possible return on your

investment, and to the biggest impact.

PODCAST TIMELINE

Strategy — 02

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C O N T E N T S T R A T E G Y

A problem in the social media era is what we call

“content waste” — materials you have carefully

crafted, put into the blogosphere, or into people’s

inboxes, or onto social media … bits of your soul, and

important chunks of your intellectual property.

We don’t want you to waste any more of your time, or

throw your valuable content into the void. Instead, we

are obsessed with capturing the value of the material

you produce, and showing how you can use your

precious ideas and time in just the right way.

What goals do you have with your content? Are you

building an audience of like-minded followers? Are

you building your credibility in the marketplace of

ideas? Whatever specific goals you have, we work to

create a strategy with you that is driven by your

podcast, but doesn’t end there.

T A R G E T D E M O G R A P H I C S

We start the conversation around audience

development by talking about a metaphor. Picture

the stage of Carnegie Hall, with its 2,800 seats.

That’s Instagram. And if you get the attention of

2,800 people there, it’s the equivalent of a

musician walking on stage, performing for 1 minute

of a 2-hour performance, then walking back off

stage. Instead, we want you to (metaphorically)

perform for 30 minutes or an hour, in a smaller

room, for an audience that is actively listening.

04 —

Audience Development

03 —

Content Development

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05 — MarketingM A R K E T I N G S T R A T E G Y

Through our book publishing brand, Books That Matter, we

have worked with thousands of writers on writing,

publishing, and then marketing their stories.

In our work with thought leaders and organizations, Brands

That Matter has worked to develop core biographies and

signature stories of our clients, then helping to build out a

social media presence for them, or set up a book tour, or

develop a strategic advertising campaign.

All of that work has led us to this. Podcasts make the best

leading edge of a content marketing strategy, and that’s

what we are now bringing to you. It’s not complicated — in

fact, it’s incredibly simple.

You create podcast episodes, which then become the

content that turns into posts across your social media,

testing messages, building your audience, and leading

towards your desired results.

R E S U L T S C E N T E R E D

We keep your deep investments of time, talent,

and treasure always top of mind. Whether an

hour-long phone call, an especially long email, or

a payment towards editing or mastering services,

our job is to make sure that those investments

lead to meaningful results, and a bigger impact.

From the beginning of our work together, we will

ask you WHY you are doing this project, and we

will work with you to determine where the best

return on your investment will come from. For

example, are you a speaker who gets $25,000

per speech, a business owner who sells more

widgets as a result, or a teacher for whom this is

a passion and side hustle?

ROI — 06PO

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B R A N D I N G K I C K S T A R TS T A R T W I T H O U R H I G H - L E V E L B R A N D I N G P A C K A G E

W h i t e - G l o v e S e r v i c eOur goal is to make things easy for you

B r a n d i n gYour podcast will be the front line of your brand

C o p y w r i t i n gWe work on show descriptions and show notes

T h e m e M u s i cWe create, find, license, or master theme music

S y n d i c a t i o nWe syndicate the show to all major platforms

A r t w o r kArtwork by prize-winning graphic design team

A u d i oWe specialize in recording, editing, and mastering

C o n t e n t S t r a t e g yWe work on the front-end strategy with you

S o c i a l M e d i a P l a nWe help with social media strategy

P u b l i s h i n gWe publish and syndicate episodes and notes

V o i c e M a s t e r i n gWe clean up, fix, improve host and guest voices

T e c h S u p p o r tIf there are issues, we can help fix them

S u c c e s s C o a c h i n gResults-based coaching as needed

P r o d u c t i o nAudio and executive production of all episodes

A d d - O n s A v a i l a b l eWide range of services, from books to websites

B u m p e r s & S t i n g e r sAll additional music needed for the podcast

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$250Price

Monthly Plan

$500Price $750Price

ALL PLANS INCLUDE:

Weekly Plan Daily Plan

✓ 1-2 episodes per month included

✓ Up to 60-min. of running time

✓ 2-4 episodes per month included

✓ Up to 120-min. of running time

✓ 31 episodes per month included

✓ Up to 180-min. of running time

P O D C A S T I N G S E R V I C E S

A u d i o P r o d u c t i o nEditing, Sound Design, Production, Mastering

S e c u r e H o s t i n gSecure and redundant hosting, resistant to attacks

S S L P r o t e c t i o nSecure, protected navigation and streaming

W h i t e - G l o v e S u p p o r tReal people providing our best white-glove service

S u c c e s s C o a c h i n gWe coach with accountability and ROI in mind

T e c h n i c a l C o n s u l t i n gWe help with every technical challenge

P o d c a s t D i s t r i b u t i o nSyndication to Apple, Spotify, & all major networks

C o n t e n t S t r a t e g yYour podcast content can drive your business goals

S o c i a l M e d i a P l a nUse your podcast to power your social media

B r a n d S t r a t e g yYour podcast will be the front line of your brand

V o i c e M a s t e r i n gWe clean up, fix, improve host and guest voices

… a n d M o r eCountless services and add-ons available at will

/month /month /month

P O D C A S T S t h a t M A T T E R

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Find your voice

and inspire others

to find theirs.

“S T E P H E N C O V E Y

P O D C A S T S t h a t M A T T E R

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