proposed agribusiness mgmt(cource)final

7/27/2019 Proposed Agribusiness Mgmt(Cource)FINAL

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A Project Report on Proposed Two Year FullTime M.B.A Program in Agribusiness

Management

Indian Institute of Information Technology

Allahabad


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Table of Content

Sl. No Topic Page No

1 IIITA and Conceiving the MBA (AGB) Program 3-4

2 MBA (Agribusiness Management) Course Structure 5-42

4 Admission criteria and number of seat 43-44

5 Infrastructure requirement 45-46

6 Career Option for Students 47-49


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IIITA and Conceiving the MBA (AGB) Program

Indian Institute of Information Technology Allahabad, established by Ministry of HRD, Govt. of India as a

canter of excellence in Information Technology. It is one of the pioneer institutes in the field of Information

Technology and allied sciences .Apart from its regular educational program & research it has in parallel

taken various societal programmes to develop and train manpower in other allied discipline with a touch of

information technology knowledge that add effectiveness efficiency and increased productivity. Adding a

feather to its cap , IIITA proposes to start a two year full time MBA program in agribusiness management.

Agriculture plays a prevailing part in the economic development of India. Consequently, the rising

necessitate for specialized manpower to execute various functions in and around the agricultural sector has

evoked the significance of agribusiness expansion and agribusiness management courses. Agribusiness

encompasses multifaceted system of input sector, production sector, processing & manufacturing sector and

transport & marketing sector. It is dependent upon the melodious connection with diverse segments of the

society. The process of developing this melodious connection between agribusiness farms and various

interest groups begins by acknowledging the existence of the responsibilities of managers. These

responsibilities are towards consumers, suppliers, distributors, workers, financiers, government and the

society.

Mission: Prepare train techno-managerial people for the effective development of Indian agricultural

economy and guide the various workforce in and around the agriculture and allied sector for their

empowerment and financial stability.

Vision: To be one of the best Agribusiness Management Institute for the development of nation and

improving innovative ICT application in the field of agriculture.

Objective of the Program:

To prepare agri-business leaders, entrepreneurs and intrapreneurs with a vision, competence and appropriate

attitudes for promoting agri-business and agro based Industry. The basic aim of the MBA in Agribusiness

Management is to develop young energetic people into proficient professional managers for the agriculture,

food processing, rural, and allied sectors. The curriculum caters to the requirements of organizations serving

these sectors, equally household and global. The programme will fabricate sensitivity to the household and

global market needs and cover the complete value chain.

The course exclusively attempts to:

Provide students with requisite knowledge, skills, and attitudes for managerial decision-makingand implementation in agricultural and allied sector.

Promote entrepreneurial character in students to initiate and start own Agri-enterprise firm.

Nurture the skill to become a rural developer.


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Uniqueness of the Program:

Apart from various managerial skills required by the agricultural industry, this course gives a special

emphasis for the application of modern ICT tools for the development of agricultural sector. Due stress also

given for the development of entrepreneurial ability and venture capital management along with the fullest

support to take initiatives to start new business. Prepare good human for nation development with

knowledge and necessary requirements of rural development and self-help group formation is another

motivation behind the curriculum.

Specialisations to be opted (any one)

M.B.A Pro ram in A ribusiness

1st

Year Course

DIPLOMA

Rural Marketing

2nd

Year Course

Agri- Farm & Soil Management

Seed & Plant Breeding Management

Food Nutrition, Processing & Public Policy

Animal Husbandry & Live stock

MBA Degree


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MBA (Agribusiness Management) Course Structure

First Semester

Sl

No.

Subject Credit Hours Total

Credit

HourLecture Laboratory Sectional

1 Principles and Practice of Agri-Management 3 0 0 32 Econometric for Agribusiness 3 0 0 3

3 Managerial Communication for Agribusiness 0 2 0 2

4 ICT in Agribusiness & Agro Informatics 3 0 0 3

5 Quantitative Methods & Research Methodology 3 1 0 4

6 Field Work 5 5

12 3 0 20

Second Semester

SlNo. Subject Credit Hours TotalCredit

HourLecture Laboratory Seasonal

1 Project Planning & Management 3 0 0 3

2 Financial Management in Agribusiness 3 0 0 2

3 Government, Business & International BusinessEnvironment

3 0 0 2

4 Soil, Water and energy Management 3 0 0 2

5 Rural Development and Rural Marketing 3 0 0 3

6 Field Work 5 5

15 0 0 20

*Field visits to agribusinesses, farmers groups, agricultural cooperatives, small and medium-scale

contract farms, food processing and preservation group, to have first-hand experience of various

aspects of agribusiness development opportunities and operations.

After the completion of 1st

year course the students have the following options:

1. Opt out of the course and receive a Diploma Certificate for the one year course done.2. Continue with the 2nd year course structure and thereby get a Masters degree after the completion of

both the year.

3. During the 2nd year the student would get an option to further pursue their studies according to their areaof interest. The specialised fields to choose from encompass the following areas:

a) Food Nutrition ,Processing and Public Policyb) Seed & Plant Breeding Management (including Ayurvedic)c) Rural Marketingd) Agri Farm & Soil management ( Organic Farming)e) Animal Husbandry & Live stock ( Dairy)


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Syllabus for the 1st

Semester Papers

Principles and Practice of Agri-Management

Concept of Management: Its nature, scope and purpose. Managing Science or Art. Management Vs

Administration, Skills of a Manager. Organisation and its pervasiveness. Reasons for organizations.

Significance of Goals in Organisations.

Evolution of Management Thought: Scientific Management. Frederick W.Taylor. Contributions and

Limitations of Scientific Management Theory. Classical Organisation Theory. Contributions and

Limitations of Classical Organisation Theory. Henry Fayols Principles of Management, Human Relations

Movement: The Hawthorne Experiments. Concept of System and Systems Approach. Organisations as

Socio-technical systems. The contingency approach to Management.

Organisation Structure: Formal and Informal organisations. Forms of formal organisation structures. Line

and staff organisation. Functional Organisation. Product/Market Organisation. Project organisation and

Matrix organisation. Benefits and Cost of Informal Organisations.

Decision-Making: Phases of Decision-Making. Problem Discovery. Problem Definition. Goal Setting.

Developing Alternatives, Evaluating alternative and Making choices, Nature of Managerial Decision-

making. Certainty, Risk and Uncertainty. Rationality, Behavioural and Emotional Barriers to Decision-

Making. Dealing with barriers to Decision-Making. Group as Decision- maker. Individual Vs. Group

Decision-making.

Management ProcessFunctions and Principles- Plans and Decision Making. Basic Steps in Planning.

Operational Plans. Single use Plans. (Policies, Strategies) and standing plans (Projects, Programmes,

Budgets). Forecasting.

Organizing: Division of work. Job Specialization. Span of Management Organisation Chart. Coordination.

Approaches to achieving effective coordination. Selecting the appropriate coordination mechanism.

Delegating and Decentralisation. Concept and significance of delegation. Delegation, Authority,

Accountability and Responsibility. Classical guidelines for delegation and its limitations. Effective

Delegation. Factors influencing Decentralisation. Centralisation Vs. Decentralisation.

Staffing- Need, scope and importance, Manpower planning, recruitment, selection , placement and

induction.

Directing- Leadership vs Managership, Leadership skills, Leadership Styles, Adopting and choosing aleadership style.


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Communication-Importance of Communication. The Communication Process - Channels of

Communications. Formal and Informal barriers to Effective Communication. Overcoming Barriers to

interpersonal communication. Communication in Organisation. Factors influencing organisation

communications. Communication network within the organizations: Vertical, horizontal, diagonal and

informal. Overcoming organisational barriers to communication.

Controlling : The meaning of control. Steps in Control Process. Importance of Control. Types of Control

Methods. Sources of Control. Design of the Control Process. Characteristics of effective Control System.

Values in Management: Transnational environment and perspectives of business. Quality of work life

(QWL). Japanese Management Techniques. Search for Excellence. Human Values In Management: Indian

perspectives. Values for Managers. Ethical dilemma In Management. Self-development and lessons from

Ancient Indian Traditions.

Each section is to be followed by case study.

Reference Books

1. Management : A Global PerspectiveWiehrich and Koontz , TMH2. Management: Stoner ,Freeman and Gilberth, Printice Hall of India3. Management Text and Cases, R. Satya Raju and A. Partthasarathy, PHI


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Econometric for Agribusiness

Nature and Scope of Economics: Micro Economics and Macro Economics. Managerial Economics and its

relevance in business decisions. Fundamental Principles of Managerial Economics - Incremental Principle,

Marginal Principle, Opportunity Cost Principle, Discounting Principle, Concept of Time Perspective. Equi-

Marginal Principle.

Demand Analysis and Demand Forecasting: Theory of Demand. Types of Demand and their

characteristics. Utility Analysis. Cardinal Utility and Ordinal Utility. Elasticity of Demand and its

measurement. Price Elasticity. Income Elasticity. Arc Elasticity. Cross Elasticity and Advertising Elasticity.

Estimation of Revenue. Average Revenue. Marginal Revenue and Elasticity of Demand. Techniques of

Demand Forecasting.

Indifference Curve Analysis: Concept and Properties of Indifference Curves. Income Effect. Substitution

Effect and Price Effect. Income Consumption Curve and Price Consumption Curve. Derivation of Demand

Curve. Superiority of Indifference Curve Analysis over Utility Analysis.

Cost Analysis: Concept of Cost and Cost Classification. Accounting Cost and Economic Cost. Law of

Variable proportions - Increasing, Decreasing and Constant Returns. Cost output relationship in the short-

run. Cost output relationship in the Long-run, Production Functions. ISO-Cost Curves and their significance

in cost analysis. Economies of Scale. Least Cost Combination Concept.

Market Structure and Product Pricing: Perfect and Imperfect Market Structures. Conditions of Perfect

Competition. Price of a Product under demand and supply forces. Equilibrium Price. Price behaviour and

time element. Market Price and Normal Price. Pricing under Perfect Competition. Prices under short-run

and Long-run. Pricing under Monopoly and Monopolistic Competition. Pricing under Oligopoly. Kinked

Demand Curve. Discriminating Prices.

Factor Pricing: Pricing of labour as a factor of production. Marginal productivity theory of factor pricing.

Profit Analysis and profit Forecasting: Concept of Profit. Accounting Profit and Economic profit.

Theories of Profit. Dynamic Theory of Profit. Risk and Uncertainty-Bearing Theory of Profit. Innovation

Theory of Profit. Profit Forecasting and Management of Profit. Profit Standards and the problems relating

to Profit Maximization.

National Income: Definition of national income. Product and money flows. Measurement of National

Income Net output or value method. Factor Income method. Expenditure method. Choice of Methods.

Growth and composition of Indias National Income.


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Managerial Communication for Agribusiness

Module 1

Understanding the need of Communication Skills for Agribusiness Managers and the importance of

effective communication through different social/workrelated situations and roleplay activities,

recognizing the barriers through case studies related to organizational communication Role plays to

understand nonverbal communication and activities to identify effective use of body language,

paralanguage and spatial communication.

Module 2

Phonemic transcription using IPA symbols.

Transcription of words and short sentences in normal English orthography (writing) into their IPAequivalents ;

Transcription of words presented orally ; Conversion of words presented through IPA symbols into normal orthography Syllable division and stress marking (in words presented in IPA form)

Listening exercises

Listening with a focus on pronunciation (eartraining) : segmental sounds, stress, weak forms,intonation

Listening for meaning (oral comprehension) : listening to talks, lectures, conversations,discussions, jokes, riddles etc.

Speaking exercises

Pronunciation practice (for accent neutralization), particularly of problem sounds, in isolated wordsas well as sentences

Practicing word stress, rhythm in sentences, weak forms, intonation Reading aloud of dialogues, poems, excerpts from plays, speeches etc. for practice in pronunciation Speaking briefly on topics of interest ; taking part in debates and group discussions

Reading exercises

Reading and comprehension of the texts supported by suitable exercises Use of Dictionary

Note making after reading a text, showing the main idea and supporting ideas and the relationshipsbetween them

Writing exercises

Practice in writing paragraphs, short essays and summaries

Module 3

Developing correctness in speech as well as writing Practice exercises on the common grammatical errors, Remedial measures to focus on correct use of English verbs, Tense , Aspect, Voice, Negation,

Interrogation , Concord, Phrasal verbs, Parallel structure, Pronouns and Modifiers


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Quantitative Methods & Research Methodology

1. Basic StatisticsCollection and Presentation of Business Data, Measures of Central Tendency, Measures of

Dispersion, Skewness and Kurtosis, Descriptive Statistics.

2. Probability and DistributionsBasic Set Theory, Sample Space, Laws of Probability, Random Variables, Probability functions,

Binomial, Poission and Normal probability distributions and its applications.

3. Sampling Estimation and TestsPurpose and principles of sampling, different sampling methods, Central Limit Theorem, Sample

and Sampling distributions, Point and interval Estimations, Hypothesis Testing, Type I and Type II

Errors, Analysis of variance, one tailed and two tailed tests, test of significance, Chi Square and t-

tests.

4. Correlation and RegressionTypes of correlation, coefficient of correlation and its interpretation, scatter diagram, Simple

regression Line and their interpretation, properties of regression Co-efficient, Standard error

estimate, Rank correlation( With and without ties).

5. Time Series and ForecastingComponent of Time series, trend analysis, measurement of seasonal variation, cyclic and irregular

variations, various techniques of forecasting- exponential smoothing, forecasting through

regression.

6. Index Methods and their applicationDefined index number, types of index number, characteristics and uses of index numbers, methods

for construction of price index numbers, unweighted price Index, Weighted price index numbers,

quantity or volume index numbers, tests of accuracy of Index numbers, Chain index numbers, base

shifting and deflation of index numbers, consumer price Index.

7. Business researchConcept, nature, scope, need and managerial value of business research; components of theory-

definitions, concepts, constructs, variables, hypothesis, process of research and structure of research

proposal; significance of research.


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8. Research designconcept and types - exploratory, descriptive and experimental; sampling designtechniques, factors

influencing sample size; attitude measurement; measurement; measurement scales-types and

construction of scales and reliability and validity aspects in measurement.

9. Methods of data collectionQuestionnaire/schedule; questionnaire designing, interview and observational methods; data

analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis testing an

overview of parametric and non-parametric tests (analysis of variance, Wilcoxon test, Rank test,

MannWhitney test, KruskalWallis H-test).

10.Multivariate analysisAn overview of dependence and interdependence methods (multiple regression, discriminate

analysis, conjoint analysis, factor analysis, cluster analysis); research report; ingredients and

constructions of research reportprocedure of preparation of reference and bibliography.

References

1. Business Statistics, J.K.Sharma, Pearson Education.2. Quantitative Techniques, C.R.Kothari, Vikas Publication.3. Quantitative Techniques for Managerial Decission, L.C,Jhamb, Everest Publication.4. Quantitative Techniques, D.M.Mithani, Himalaya5. Fundamental of Statistics, S.C.Gupta, Himalaya6. Business Research Methods, Zikmund, Millian , Thomson Learning, Bombay.7. Business Research Methods, Cooper, Donald and Schindler, Tata McGraw Hills.8. Mehtods in Research Methods, Geode & Paul , Tata McGraw Hills.9. Research Methodology. Kothari, C.R. Kothari.


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Syllabus for the Second Semester Papers

Project Planning & Management

Objective: The course has been designed to create an awareness of the need for systematic management of

projects. This application-oriented course provides the skill in executing various projects, starting from

project identification till project termination.

Topics

1. An Overview and Key Concepts of Project Management

2. Project Feasibility Studies

Project Identification Market and Demand Analysis Technical Analysis Project Cost Estimate Financial Appraisal of Single Projects Financial Appraisal of Multiple Projects

3. Human Aspects in Project Management

Project Organisation Project Leadership Motivation in Project Management Communication in the Project Environment Conflict in Project Management Project Scheduling with PERT/CPM Time-Cost Trade-Off and Crashing of Projects

6. Application of Project Management Softwares

7. Contract Management

8. Project Cost Control (PERT/Cost)

9. Resource Scheduling and Resource Levelling

10. Risk Analysis in Project Management

11. Project Audit and Project Termination

12. Project Control

13. Case Studies on Project Management


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Financial Management in Agribusiness

1. IntroductionIntroduction to financial management, objective of financial management, nature and definition,

scope of financial management.

2. Financial statement analysisFinancial analysis planning and control, sources and applications of fund (Fund flow statement),

cash flow statement, concept of annual report-Overview, Ratio analysis.

3. Working Capital Management Working Capital Management-Concept of Working Capital, Concept of operating cycle,

computation of operating cycle, concept of gross working capital and net working capital,

estimation of working capital equipment, working capital financing policies.

Cash Management- Cash planning, Management of receipts and disbursements, optimum cashbalance, management of surplus and deficit.

Receivable Management- Determination and analysis of credit policies. Inventory management-EOQ and reorder level.

4. Investment DecisionCapital Budgeting decisions- Introduction and meaning, concept of time value of money, project

evaluation techniques, techniques of ranking projects, replacement decisions, risk analysis in capital

budgeting.

5. Theory of Capital StructureCapital structure-Introduction, meaning of capital structure, major consideration in capital structure

planning, capital structure theories.

6. Cost of Capital and Capital Structure PlanningCost of capital- Introduction and meaning, measurement of cost of capital (cost of equity, cost of

preference, cost of debt), weighted average cost of capital, risk and cost of capital.

7. Leverage and its implementation in Financial ManagementLeverage- Introduction and meaning, Operating leverage , financial leverage and combined leverage,

impact of a financial decision on EPS, EBIT-EPS analysis.

8. Dividend Decision and Value of a FirmDividend policy-Introduction, stock and cash dividend, consideration of dividend policy

determination, Walters model, Gordons model, MM Hypothesis.

References

1. Financial Management-Theory and Practice, Prasanna Chandra, TMH.2. Financial Management-Text and Cases, Khan and Jain, TMH.3. Financial Management, I.M.Pandey, Vikas Publication


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Government, Business & International Business Environment

Unit1: Core concepts, public control of business- historical dimensions, Business and Government and its

interface with other management modules, interrelationship between business and Government, roles of

Government in connection with business in a national context.

Unit 2: Constitutional framework of Government control business- Preambles of Indian Constitutions,

Directive Principles, Fundamental Rights, Centre- state division of legislative powers, balance between

rights on one hand and Government control of business on the other, connected writs and benchmark

judicial decisions.

Unit 3: Economic Environment of business- Overview of Economic, organization involved in

management of economy like Ministry of Finance, planning commission and five year plans, RBI, SEBI.

Unit 4: Political Environment: Major constitute of political Environment, role of politics/legislature ineconomic development of the country, politics/legislature bureaucracy and Bureaucracy vs. Public

administration.

Unit 5: Legal Environment: Constitution of Legal environment, various industrial and commercial laws,

Factories act, Industrial disputes act, minimum wage act, consumer protection act and FEMA, MRTP,

Pollution control act and environmental protection act.

Unit 6: Foreign direct investment and collaboration: role and impact of FDI in national economic

development, remittances and capital repatriation, Government policy under WTO regime.

Unit 7: Governments role and regulation in industrial development, fiscal and monetary policies,

industrial policy and industrial licensing.

Unit 8: Government policy and SSIs development measures for SSI promotion, fiscal conssession,

infrastructural support, sickness in small-scale sectors and remedial measures.

Unit 9: New economic policy environment in India- LPG, Govt. Policy initiatives 1991 and onwards in

the area of liberalization, privatization and globalization, implementation and performance.

Unit 10: International business policies

References:

1. Government and Business in India by A. Dasgupta and N. Sengupta2. Economic Environment of Business by M. Adhikari3. Politics in India by Rajni Kothari4. Foreign Collaboration by A.Bagchi


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Soil, Water & Energy Management

Topics:

Soils and soil management.Different types of manures and fertilizers including bio fertilizers, soil testing, essential major and

minor plant nutrients.

Soil-water-plant relationship.Methods of irrigation. Present status and sources of irrigation in the country and state of Rajasthan.

Qualities of irrigation water. Management of irrigation in major crops.

Soil genesis, soil survey & classificationphysical, chemical and microbiological properties of soil; soil water; soil colloids; problem soils, their

reclamation and management; soil microbes and their classification; soil organic matter, its formation

and functions in soil, C/N ratio; Organic manure their preparation, composition, chemistry of

decomposition and effects of soil properties. Fertilizer manufactures process and chemistry, straight,

compound and mixed fertilizers and their effect on soil properties.

Soil and Water Conservation:Scope of soil and water conservation. Mechanics and types of erosion, their causes. Rainfall, runoff and

sedimentation relationships and their measurement.

Soil erosion control measuresBiological and engineering including stream bank protection-vegetative barriers, contour bunds,

contour trenches, contour stone walls, contour ditches, terraces, outlets and grassed waterways. Gully

control structures - temporary and permanent - design of permanent soil conservation structures such as

chute, drop and drop inlet spillways. Design of farm ponds and percolation ponds. Principles of flood

control-flood routing. Watershed Management - investigation, planning and implementation - selection

of priority areas and water shed work plan, water harvesting and moisture conservation. Landdevelopment - levelling, estimation of earth volumes and costing. Wind Erosion process - design fo

shelter belts and wind brakes and their management. Forest (Conservation) Act.

Irrigation and Drainage:Sources of water for irrigation. Planning and design of minor irrigation projects. Techniques of

measuring soil moisture - laboratory and in situ, Soil-water plant relationships. Water requirement of

crops. Planning conjunctive use of surface and ground weater. Measurement of irrigation water,

measuring devices - orifices, weirs and flumes. Methods of irrigation - surface, sprinkler and drip,

fertigation. Irrigation efficiencies and their estimation. Design and construction of canals, field


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channels, underground pipelines, head-gates, diversion boxes and structures for road crossing.

Occurrence of ground water, hydraulics of wells, types of wells (tube wells and open wells) and their

construction. Well development and testing. Pumps-types, selection and installation. Rehabilitation of

sick and failed wells. Drainage causes of waterlogging and salt problem. Methods of drainage

drainage of irrigated and unirrigated lands, design of surface, sub-surface and vertical drainage systems.

Improvement and utilization of poor quality water. Reclamation of saline and alkali soils. Economics of

irrigation and drainage systems. Use of waste water for irrigation standards of waste water for

sustained irrigation, feasibility and economics.

Farm Power and Machinery:Agricultural mechanization and its scope. Sources of farm power - animate and electro-mechanical.

Thermodynamics, construction and working of internal combustion engines. Fuel, ignition, lubrication,

cooling and governing system of IC engines. Different types of tractors and power tillers. Power

transmission, ground drive, power take off (p.t.o.) and control systems. Operation and maintenance of

farm machinery for primary and secondary tillage. Traction theory. Sowing transplanting and

intercultural implements and tools. Plant protection equipment - spraying and dusting. Harvesting,

threshing and combining equipment. Machinery for earth moving and land development - methods and

cost estimation. Ergonomics of man-machine system. Machinery for horticulture and agro-forestry,

feeds and forages. Haulage of agricultural and forest produce.


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Rural Development & Rural Marketing

Rural Development

1. Nature and features of rural economy of India. (Underdevelopment vis a visDevelopment, Workforceand occupational structure); Dimension, dynamics and magnitude of rural population (Demographic

tradition, Rural-urban-migration.).

2. Rural poverty and development dimension. (Human capital, inequalities poverty syndrome govt.policy); Problems of rural unemployment-specially disguised unemployment causes and remedies,

Livelihood approach.

3. Indian agriculture production system-role, problems, and gender equity, resource structure, growthopportunities; Problems of agriculture labourvis a vis mechanised agriculture and green revoluation.

4. Agricultural finance and rural indebtedness Importance, problems and source - govt-measures andlocal Self Help Group (SHG). Innovative credit schemes of govt. and non-govt. agencies, their pros andcons.

5. Small scale and cottage industries - Importance, problems and policy measure.6. Managing rural development: Procedure, principles and choices; Understanding the views of Dr. E. F.

Schumacher, Dr. Amartya Sen and Dr. Robert Chambers about rural development.

Rural Marketing

Topics

1. Rural Marketing-Relevance and Importance in the Emerging Scenario2. Rural Market Environment and the Structure of Indian Market3. Problems in Rural Marketing4. Understanding the Process or Diffusion and Opinion Leadership5. Strategies for Rural Markets6. Changing Profile of the Rural Consumer7. Developing Product Strategies for Rural Markets8. Pricing Strategies for Rural Markets9. Developing Distribution Channels for Rural Markets10.Media Planning for Rural Markets


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Specialisation in

Food Nutrition, Processing and Public Policy

This specialisation is suitable for anyone who wants to expand their knowledge of food policy to support

their current or future employment, for returners to work following a career break or for anyone who wants

to enhance their personal understanding of food nutrition, processing and policy.

The modules include:

Paper: Food Science & Nutrition Credit Hours: 3

Fundamentals of Food

Theoretical aspects and practical applications of the principles of culinary science and food

Introduction to Food Science

Basic principles of food science. Chemical, physical, and microbiological properties of foods. Ingredientproperties, preservation, and processing. Overview of the commercial food processing industry at state andnational levels.

Food Processing Operations

Applied food manufacturing and processing technology emphasizing unit operations. Water removal in foods(dehydration, spray drying, vacuum concentration), heat removal (refrigeration, freezing), and osmoticpreservation.

Nutrition

Introduction to the science of human nutrition. Nutrient structure, metabolism, and function in body systems.Application of nutrition science principles to promote optimal health.

Elements of Food Processing

Principles of food processing operations covering thermal processing, freezing, dehydration, fermentationand raw material handling. Overview of food technology, food quality, spoilage, packaging and labelrequirements. For non-Food Science majors only. Field trip may be required

Survey of Food Chemistry

Basic application of chemistry to food products. Role of chemical components of food and beverageformulations with focus on grape, wine, fermented and distilled products as well as fruit, vegetable andcereal products.

Certified Organic Food Processing Operations

Certification and legal requirements for the processing of fruit, vegetable, wine, cereal, beer, distilled spiritsand muscle foods according to government requirements. Basic principles of certified organic handling,process operations, ingredient sourcing and product development

Advanced Culinary Principles and Practice

Chemistry of starch, fat and proteins and its impact on texture, taste, flavor and appearance of food. Effectsof microorganisms on changes of food during preparation and storage.


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Maternal and Child Nutrition

Nutritional needs and issues of women and children, including fertility, pregnancy and lactation; physical,nutritional, social growth and development from infancy through adolescence. Current nutrition issues inmaternal and child nutrition.

Sensory Evaluation of Food

Designed to help the food scientist solve typical sensory problems occurring in the food industry by usingsimple difference and scaling test designs; select appropriate panelists for specific sensory tests; and conduct

such tests, analyze, interpret the results and write a report.

Nutrition in Aging

Nutrition issues in the middle and later years. Changes in organ systems, nutrient needs, functional status,

and food preferences as adults age. Nutrition and chronic disease. Nutritional assessment and screening.Nutrition-related health care and social services.

Food Technology for the Consumer

Overview of the science and technology used to produce the foods consumed on a daily basis. Food science,biotechnology, food law, processing, preservation, ingredient functionality, package label information, andfood safety information.

Culinary Management: Principles and Practice

Principles involved in the choice, purchase, and preparation of foods in a variety of settings. Application ofculinary management principles in the use of time, energy and money. Planning, preparing, and servingmeals with emphasis on nutritional, aesthetic, economic and cultural aspects of food.

Nutrient Metabolism

Metabolism of carbohydrates, fats and proteins as it applies to human nutrition.

Nutrient Metabolism

Biochemical, molecular, and physiological functions of vitamins and minerals and their interaction withother nutrients.

Introduction to Principles of Food Engineering

Introduction to principles of food engineering and basic calculations needed for food plant operations. Unitconversions, material balance, heat balance, steam heating, psychrometry, vacuum and pressure. Field tripmay be required.

Food Packaging

Function of food packaging in food processing and preservation. Packaging materials and forms. Regulationsand testing of food packaging material.

Food Quality Assurance

Chemical, microbiological, and physical methods of analyses of foods used in food quality assurance andproduct development laboratories. Organization and management of quality assurance programs utilizingbasic statistical control. Development of food production standards and interpretation of specifications.Packaging and container evaluation


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Packaging Function in Food Processing

Basic food spoilage and preservation mechanisms. The role of food packaging in food processing. Packageand food compatibility. For non-Food Science majors.

Food Chemistry

Chemical and biochemical properties of food components. Basic principles of food enzymology and the

chemical and biochemical changes occurring in food systems as a function of different food processingconditions. Mechanisms of reactions affecting food quality and nutritional value.

Food Composition Science and Product Development

Chemical and physical properties of food ingredients. Functionality of water, carbohydrates, proteins, lipids,additives and other food ingredients used in the formulation, development, and processing of foods. Product

development processes from idea generation to marketing.

Nutritional Implications of Food Industry Practices

Methods for assessing nutritional quality of foods/diets. Nutrient databases for raw and processed foods.Effects of food industry practices (e.g., processing, fortification, new product development, biotechnology)on nutritional quality of foods/diets. Evolution of public policy.

Nutrition Education and Communications

Application of appropriate behavior and learning theories in nutrition education and communications acrossdiverse population groups. Effective use of techniques, materials, and computer-based technology to enhancecommunications. Includes community-based learning projects.

Critical Evaluation of Nutrition Research

Nutrition research terminology and methods, including the strengths and weaknesses of in vitro, animal,human observational, and human intervention studies. Critical evaluation and interpretation of nutrition

research. Case studies of research supporting or refuting diet/health links.

Food Systems Management

Principles of successful organization and management with their application to the effective operation of

food service. Administrative responsibilities of the food service manager. Management theories and practice.Labor relations. Discipline and performance appraisal..


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Specialisation in

Seed & Plant Breeding Management (including Ayurvedic)

Objective: To study the historical aspects of crop genetics and improvement. Why and how cropsare improved. How crop improvement is affected by the environment. How crop improvement is

affected by genetics. The role of statistics, plant pathology and other disciplines in crop

improvement

1.SEEDS AND SOWINGIntroduction, characteristic of good quality seed; Selection of seed, seed production, vegetative

propagation ;Micro propagation, Types of Pure seed, other types of seed in agronomic use;

Real value of seeds seed dormancy. Viability of seeds, Seed treatment; Types of sowing;

Direct sowing, transplanting: time of sowing/ planting; Depth of sowing.

2.PLANT POPULATIONYield of individual plant and community; Plant population and growth, and yield, Biological

and economic yield, Optimum Plant population and environment, Factors affecting optimum

plant population; Maintaining optimum plant population, planting pattern, gap filling and

resowing.

3.CROP ROTATIONConcepts, Reasons for crop rotation; Essentials of a good rotation, planning the rotation;

Examples of good rotation.

4.WEED MANAGEMENTConcept, Weed problem, classification of weeds, crop weed competition, Establishment of

weed, Weed control measures; chemical weed control, classification of herbicides, Herbicides

formulation, mode of action, method, time and dosage of application, Effect of herbicides on

crop, Fate in Soil, Interaction with other agro-chemicals, Integrated weed management.

5.Breeding Methods for Self-pollinated Crops :Mass Selection, Bulk Method, Pedigree Method, Single-Seed Descent, Early Generation

Testing

6.The Backcross MethodBackcrossing a dominant trait, backcrossing a recessive trait

7.Types of cultivars

8. Breeding Methods for Cross-pollinated Crops : Recurrent Selection theory PhenotypicRecurrent Selection Genotypic Recurrent Selection


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9. Mutation breeding: Mutagenic agents Types of mutations Plant material to be treated, otherfactors

10.Heterosis: Genetic basis Implications on cultivar development11.Development of hybrid cultivars: Evaluation of combining ability Prediction of double-

cross hybrid performance Production of hybrids through the use of cytoplasm-genetic male-sterility systems

12.Breeding for pest resistance: Specific resistance vs. general resistance, Mechanisms ofresistance Tolerance Use of resistance genes

13.Plant transformation: Role ofA. Tumefaciens,Engineering of plasmids14.Molecular Markers and Their Role in Plant Breeding

Restriction fragment length polymorphisms (RFLP's),

Amplified fragment lengthpolymorphisms (AFLPs)Simple Sequence Repeats (SSRs)


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Specialisation in

Rural Marketing

Nature and features of rural economy of India. (Underdevelopment vis a visDevelopment, Workforceand occupational structure); Dimension, dynamics and magnitude of rural population (Demographictradition, Rural-urban-migration.).

Rural poverty and development dimension. (Human capital, inequalities poverty syndrome govt.policy); Problems of rural unemployment-specially disguised unemployment causes and remedies,

Livelihood approach.

Indian agriculture production system-role, problems, and gender equity, resource structure, growthopportunities; Problems of agriculture labourvis a vis mechanised agriculture and green revoluation.

Agricultural finance and rural indebtedness Importance, problems and source - govt-measures andlocal Self Help Group (SHG). Innovative credit schemes of govt. and non-govt. agencies, their pros

and cons.

Small scale and cottage industries - Importance, problems and policy measure. Rural Marketing-Relevance and Importance in the Emerging Scenario Rural Market Environment and the Structure of Indian Market Problems in Rural Marketing Understanding the Process or Diffusion and Opinion Leadership Strategies for Rural Markets Changing Profile of the Rural Consumer Developing Product Strategies for Rural Markets Pricing Strategies for Rural Markets Developing Distribution Channels for Rural Markets Media Planning for Rural Markets


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Specialisation in

Agri-Farm & Soil Management

Ecology and its relevance to man, natural resources, their sustainable management andconservation. Physical and social environment as factors of crop distribution and production.

Agro ecology; cropping pattern as indicators of environments. Environmental pollution andassociated hazards to crops, animals and humans. Climate change International conventions

and global initiatives.

Green house effect and global warming. Advance tools for ecosystem analysis Remotesensing (RS) and Geographic Information Systems (GIS).

Cropping patterns in different agro-climatic zones of the country. Impact of high-yielding andshort-duration varieties on shifts in cropping patterns. Concepts of various cropping and

farming systems.

Organic and Precision farming. Package of practices for production of important cereals,pulses, oil seeds, fibres, sugar, commercial and fodder crops.

Important features and scope of various types of forestry plantations such as social forestry,agro-forestry, and natural forests.

Propagation of forest plants. Forest products. Agro forestry and value addition. Conservation offorest flora and fauna.

Weeds, their characteristics, dissemination and association with various crops; theirmultiplications; cultural, biological, and chemical control of weeds.

Soil- physical, chemical and biological properties. Processes and factors of soil formation.Soils of India.

Mineral and organic constituents of soils and their role in maintaining soil productivity.Essential plant nutrients and other beneficial elements in soils and plants.

Principles of soil fertility, soil testing and fertilizer recommendations, integrated nutrientmanagement. Biofertilizers. Losses of nitrogen in soil, nitrogen-use efficiency in submerged

rice soils, nitrogen fixation in soils.

Efficient phosphorus and potassium use. Problem soils and their reclamation. Soil factorsaffecting greenhouse gas emission.

Soil conservation, integrated watershed management. Soil erosion and its management. Dryland agriculture and its problems. Technology for stabilizing agriculture production in rain fed

areas.


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Water-use efficiency in relation to crop production, criteria for scheduling irrigations, waysand means of reducing run-off losses of irrigation water.

Rainwater harvesting. Drip and sprinkler irrigation. Drainage of waterlogged soils, quality ofirrigation water, effect of industrial effluents on soil and water pollution. Irrigation projects in

India.

Farm management, scope, importance and characteristics, farm planning. Optimum resourceuse and budgeting. Economics of different types of farming systems.

Marketing management strategies for development, market intelligence. Price fluctuationsand their cost; role of co-operatives in agricultural economy; types and systems of farming and

factors affecting them. Agricultural price policy. Crop Insurance.

Agricultural extension, its importance and role, methods of evaluation of extensionprogrammes, socio-economic survey and status of big, small and marginal farmers and landless

agricultural labourers.

Training programmes for extension workers. Role of Krishi Vigyan Kendras (KVK) indissemination of Agricultural technologies. Non Government Organization (NGO) and self-

help group approach for rural development.


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Specialisation in

Animal Husbandry & Livestock (Dairy)

1. Role of Live stock in National economy2. Management :

a) Principles of managementb) Functions of managementc) Tools of management.

3. General Management Practices in Dairy farminga) Grooming

b) Drying off

c) Control of bad habits

d) Castration,

e) Dehorning,

f) Trimming

g) Shoeingh) Identification marks

i) Removing extra teats

4. Cattle and Buffalo managementa) Housing of Cattle

b) Calf raisingc) Heifer managementd) Management of pregnant and lactating cow and Buffaloese) Care and management of cross breed cow

5. Care and management of breeding bull6. Sheep and Goat management7. Housing of sheep and goat.8. General management practices9. Poultry management

a. Housing of Poultyb. General management practices

10.Classification of Animal Diseases11.Study of major Diseases:

a) Foot and mouth disease (FMD)b) Rinderpestc) Anthraxd) Black quarter (BQ)e) Heamorrhagic Septicaemia (HS)

12.Study of Parasitic Diseases:a) Brucellosis

b) Babesiasisc) Theleriosis


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13.Diseases of lactating cow:a) Mastitis

b) Dystokiac) Milk fever

d) Prolaps

e) Ketosis

14.Diseases of Calves:a) Pneumonia

b) Calf scorec) Diarrhoea

15.Poultry Diseases:a) Ranikhet,

b) Coccidiosisc) Bird flued) Parasites of poultry

16.First aid measures17.Disposal carcasses


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Admission criteria and number of seat

Duration: 24 months course containing 4 semesters.

No of Seat: 30

Reservation:The Reservation for SC / ST / OBC / PWD candidates is applicable as per the Government ofIndia rules, subject to meeting the other eligibility criteria for admission.

Eligibility:

i.A. The candidate must hold a Bachelors or Masters Degree in the following subjects with at least 50%

marks or equivalent CGPA (45% in case of the candidates belonging to Scheduled Caste (SC)/

Scheduled Tribe(ST), Persons with Disability Category (DA) category) of any of the Universities

incorporated by an act of the central or state legislature in India or other educational institutions

established by an act of Parliament or declared to be deemed as a University under 3 of UGC Act,

1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of

India. The Bachelors Degree or equivalent qualification obtained by the candidate must entail a

minimum of three years of education after completing higher secondary schooling (10+2) or

equivalent.

Agriculture Engineering Agriculture Sciences Agri-Business Management Commercial Agriculture Agricultural Marketing and Cooperation Agricultural Information Technology Bioinformatics Biotechnology Dairy Technology Energy and Environmental Engineering Fisheries Food Technology/Food Process Engineering Forestry Horticulture Sericulture Veterinary Science


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OR

B. The candidate must hold at least a Bachelors degree or equivalent qualification in any non -Agriculture discipline from a University or Institution as defined in the above paragraph and have a

minimum two years experience in Agriculture, Agro/Food Processing, Rural and Allied sectors. The

Bachelors Degree or equivalent qualification obtained by the candidates must entail a minimum ofthree years of education after completing higher secondary schooling (10+2) or equivalent.

And

ii. Valid score of CAT/XAT/JMET/JET-AMB (GMAT in case of foreign nationals).Foreign Students: Foreign students can be admitted under the NRI category. They must holding a

Bachelors degree or equivalent qualification with a minimum three years of education after completing

higher secondary schooling (10+2) or equivalent. Graduates from Foreign Universities duly recognized /

accredited by the appropriate bodies / government agencies of the respective country and granted

Equivalence by the Association of Indian Universities shall be considered. They may submit GMAT or any

equivalent scores. Foreign students should be well versed in English language. TOEFL scores would be

accepted as an indicator of the same.

Selection process: All eligible applicants are initially short listed on the basis of valid

CAT/XAT/JMET/JET-AMB (GMAT in case of foreign nationals) score, academic qualification and

industrial experience. All short listed candidates have to appear for a Group discussions and personal

interview.

The criteria and weightege for final selection are given as under at IIITA.

i. Valid score of CAT/XAT/JMET/JET-AMB (GMAT in case of foreign nationals): 40%ii. Group Discussion: 15%

iii. Personal Interview: 25%iv.

Academic Qualification: 15%

v. Industrial experience: 5%The final merit rank will be based on the weighted summation of points earned in all the assessment items

mentioned above as per the weighted determined.

The selection pattern for admission may be modified by deletion and/or addition of any section as per the

approval of competent authority at any stage of selection process.


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Infrastructure requirement

Class room and office: Proposed 2 year M.B.A (Agribusiness Management) program required two

classrooms of 30 students capacity with LCD projector and one office room for day to day functionality

apart from various infrastructural supports like Group discussion room, auditorium, seminar hall etc.

Laboratory and Computers: One computer laboratory containing 60 computer systems with internet

connectivity and a single printer.

Accommodation: Sixty bachelor accommodations are required for the students of both years.

Library: Institute library facility along with the sufficient numbers of text books, reference books,

Agribusiness magazines, trade journals related to the entire agribusiness management courses.

Faculty and Supporting Stuff: Three faculty member and one support stuff for regular functionality of

the agribusiness management course apart from the fullest support of MBA (IT) and MS (CLIS) division of

the unit.

Faculty Profiling and recruitment plan:

Initially for the first semester course is not essential required any new faculty. Because the entire first

semester agribusiness management course consists of general management and we expect the fullest

teaching support from our various faculty member of MBA(IT) and MS(CLIS) division. Second semester

onwards due to the introduction of more specialization papers, it is essential to recruit new faculty.

Out of three faculty position it is essential to recruit one faculty from agriculture economics domain and

another two is from agriculture and allied sector.

Qualification:

Ph.D in appropriate branch with first class or equivalent (in terms of grades, etc.) at the preceding degree,with a very good academic record throughout.

Preceding degree includes M.Sc. (Agricultural economics), MBA/PGDM (Agribusiness Management),M.E/MTECH (Biotechnology/bioinformatics/agricultural engineering), M.Sc (Agriculture, Horticulture orequivalent).

Minimum three years of teaching/research/industrial experience (exclusive period of doing Ph.D). A freshPh.D may be considered for the position will be on contract basis.

Areas:

1. Agri-Business Management2. Agriculture economics3. Biotechnology and Bioinformatics4. Commercial horticulture


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5. Plantation and Agro-commodity6. Entrepreneurship and new venture planning

Advertising Plan: It is effective to publish advertisement at the end of August 2011, so that the Institute able

to conduct the interview process within the November 2011. Our target is to start the second semester

course with specialized new faculty member.

Profile of the Supporting Stuff: Graduation with a sound knowledge of Basic English and basic computer

skill.


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Career Option for Students

Presently, the agribusiness sector has witnessed incredible expansion, specially the food retailing and micro

finance sectors. This trend has launched a new era of career opportunities for candidates with a management

degree in agribusiness.There is an enormous prospect in agribusiness careers for the students passing out

with Agribusiness Management Course. Apart from private organizations, agribusiness managers are also

absorbed in the public organization and by NGOs. Some common positions available in this sector are

given below:

i. Farm appraiser - assesses the value of a farm, its employees and facilities.ii. Plantation Manager- manages plantation of tea, coffee and rubber estates.

iii. Agricultural policy analyst - develops and analyzes policies that affect agricultural businesses.iv. Farm manager - manages daily operations of a farm, including crops and livestock.v. Crop producer - grows grains, field crops, vegetables, fruits, nuts and more.

vi. Grain and livestock buyer - buys supplies of grains, seeds and cattle for a farm's operations.vii. Market analyst - analyzes the financial condition of the agribusiness economic market.

viii. Financer - provides financial assistance for agribusiness, such as matching crop suppliers withfarms.

ix. Quality controller - focuses on improving the output and quality of a farm's production.x. Marketing head - leads marketing strategy for a farm; builds awareness and buzz.

Some Indian Organization, who appoint students with Agribusiness Management Degree after completion

of graduation are mention below.

Microfinance Sector

Spandana Sphoorty Financials SKS Microfinance

FMCG and Food Sector

Britania Industry Ltd ITC Group Marico

Agri Input Sector

Tata Chemicals Ltd Rallis India Ltd

Monsato India Ltd Godrej Agrovet


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E.I. Dupont India Pvt Ltd DSCL DevGen Dow Agrosciences Advanta India Pvt Ltd BASF India Ltd

Bio-Energy Sector

Indian Oil Corporation Ltd. Nandan Biomatrix TERI

Commodities Sector

Cargill India Pvt Ltd Glencore Grain India Pvt Ltd MCX NCDEX Karvy Comtrade Ltd

Consultancy Sector

IL and FS Thomson Reuters CII

Retail Sector

Aditya Birla Retail Ltd Bharti Wal-mart Spencers Reliance

Finance Sector

SBI Axis Bank Canara Bank HDFC HSBC Indian Bank Kotak Mahindra


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Yes BankOthers Sector

BILT NCMSL Netafim Irrigation Systems

Some foreign company also hugely recruit agribusiness management students. Few of them are

i. Farm Credit Servicesii. Green Stone Farm Creit

iii. Cargill, Inc.iv. Telmark (Agrilease), Inc.v. Mosanto

vi. Archer Daniels Midland, Co.vii. Dow AgroSciences

viii. Agri-Gold Hybridsix. Michigan Farm Bureaux. Pioneer Hybrids

xi. Tracor Supple Co.xii. The Andersons

xiii. Ralston Purina Companyxiv. USDAxv. Michigan Department of Agriculture

xvi. Syngentaxvii. John Deere

xviii. BASF

Apart of various jobs, agribusiness graduate may start their own firm or develop their family business

related to agricultural and allied sectors. There is an ample scope of work associated with ruraldevelopment, self-help group formation, empowering women, poverty reduction.

Possible Collaboration: For assist students and research purpose we may collaborate with NEN (National

Entrepreneurship Network), Indian Institute of Plantation Management, Ministry of agriculture and rural

development and many others national and foreign University.

proposed agribusiness mgmt(cource)final

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