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PROPOSED SYLLABUS(For CBCS)

Two Years M.Com. (Full Time) Programme(2016-2018)

VIKRAM UNIVERSITY, UJJAIN

SCHOOL OF STUDIES IN COMMERCE,VIKRAM UNIVERSITY UJJAIN

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TWO YEAR M.COM. (FULL TIME)PROGRAMME(2016-2018)

M.Com. (First Semester)

Credit for each course'-.

'e Tutorial Total._--_._--IIr One hour Five hour

01 05._-----

Leet IIrOne ho

04

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ICourse Subject Main Exam CCE Max. Marks

(Total)

i Core M:C.lOI Management 40 10 SOI

Conceptscourse..._ .._---( .nrL' M.C.I02 Business 40 . 10 SO~", '\ L: ~-~\...• Environment, ._-'_ \., t .••.. M.C.I03 Advanced 40 10 50~. .1; ., _ Accounting

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',., : I \I.C.104 CostAnalysis and 40 10 SO.I Control--.-I

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M.Com. (Second Semester)Credit for each course

l Lecture Tutorial TotalI One hour One hour Five houri 04 01 05i_.

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-,paperNo Subject Main Exam CCE Max. Marks(Total)

IM.C.201 Corporate legal 40 10 SOI Framework.i

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Organizational 40 10 SOi M.C.202i Behaviour_.-+

Advanced 40 10 SO! M.C.203: Statistical

'_. Analysisill M.C.204 Functional 40 10 SO--- Management

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I Core

1-----i Soft sk

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M.Com. (Third Semester)

Credit for each courseture Tutorial Totalhour One hour Five hour----

••• 01 05~. -~-

Lee()nc

II

Paper No Subject Main Exam CCE Max. Marks

. _._-(Total)

L' M.C.3ot Managerial 40 10 SO'SC Economics--- ---_.-

L : M.C.302 Tax Planning and 40 10 SOI Management'se ;---_.I M.C.303 Entrepreneurship 40 10 SOI Skill Developmentse iI (anyone to be

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.. M.C.304 (a) Accounting for 40 10 SOManagerialDecisions

i i \ ;,..; iv1.C.304 (b) Advertising & 40 10 SO-~~ Sales

-----Management

't i\e I M.C.304 (c) Consumer 40 10 50'se i Behaviour

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Lice~ COUl..-_.!IL__ ._

II )rCOUI

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M.Com. (Fourth Semester)

Credit for each course----.

Lecture Tutorial Totalne hour One hour Five hour"--

04 01 05---

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Paper No Subject Main Exam CCE Max. Marks"-- (Total)

; M.C.401 International 40 10 so-1 MarketingI M.C.402 Rural & 40 10 SOI Agricultural

---. MarketingM.C.403 Strategic 40 10 so

FinancialManagement

I(anyone to beopted)+- so: M.C.404 (a) Project 40 10Planning andManagement

M.C.404 (b) Indian 40 10 soFinancial

- - ._. SystemM.C.404 (c) Dissertations / 50 so

Project Report& Viva-Voce

. course

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; Coretourse

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; Elecri\eI

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M.Com. (Post Graduate)I Year I semester

Management Concepts

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I rl! I Il::!: "d lll'lion: Concept of Management, Scope and Nature of Management,

,,: :,', [t \ i\!lanagcmcnt, Human Relation, Behavioural and System.\ t.

,Pia Illling: Concept of Planning, Objectives and components of Planning, Nature,lIld Pwccss of Planning, determination of Objectives. Management byt \h.iCCI i\es. Management by Exception, Concepts, Nature and Process ofdecision-making. Theories of decision-making.Unit - 3Organizing: Concept, objectives and element of organization, process andprinciples of organization. Organization Structure and Charts, Span ofManagement, Delegation of A~thority, Centralization and Decentralization.l!nit - 4nin~\.'[ing:Concept, Nature, Scope, Principles and Techniques of Direction,'. ,Ii,'! '11111ic,llion:concept, Process, Channel and Media of Communication.

,., '" \.:Ireclivt: communication, Building effective communication sy~tem.

I ,,;!n.lliing: Concept, objectives, nature and process of control, levels and areasnf cl.1ntrol. Various control techniques. Z-Theory of Management, ManagementLduc~1tion in India: Objectives, Present position and difficulties.

Suggested Readings:1. 'if. ~~ - ~u ~ q fjJld"'1If'"14l UlcH5h!

2. ~ cTtm - fjJld"'1I,I1CP ~

4, Understanding Organization - Shukla

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\1<.'.1 ()2 BUSINESS ENVIRONMENT

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I ~'{'I 1\ \Illic Lrn'ironment of Business: Significance and elements of economic,'1\'. '!, \llIllL'IH:I':conomic systems and business environment; Economic planning111 Illdi:l: (iovemment policies: Industrial policy and licensing policy, fiscalpolicy, Monetary policy, EXIM policy.Unit - 3Political and Legal Environment of Business: Monopoly and Restrictive TradePractices (MRTP) Act, Foreign Exchange Management Act (FEMA),t1nit - 4"\'l~;(" Cultural & International Environment: Social responsibility of business,,-il~ll,!L'lcristic, Components, Scope, relationship between society and business,SOC!(l-cultural business Environment, Social Groups, World Trade Organisation1\\ (;'! 1l1cmational Monetary Fund (IMF), Foreign Direct Investment in India.

, .. :' ='; ,'_ '"l\ll,)g.ical Environment: Concept, Online Channels, Online Services,',,;, <i,luge of Online services, E-commerce, Indian conditions of Ecommerce,i...\..li'UllicBanking, Franchise Business.

Suggested Readings:1. Adhikary, M: Economic Environme'nt of Business, Sultan Chand & Sons, NewDelhi2. Ahluwalia, I.J.: Industrial Growth in India, Oxford University Press Delhi.3,A.lagh, Yoginder K: Indian Development Planning and Policy, VikasPublication, New Delhi.

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ivl( ',103 ADVANCED ACCOUNTING

l 11 j I - I! \ 'A( lllllts (Advanced).

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\,h, :I!h:cd Problems of Bank Reconciliation Statement, Rectification of"ITors. Accounting for Non Profit Organisation.l'nit--3,.\cL'()lIllting from Incomplete Records, Accounting for Insurance Claim.l1nit-4Inn:stIllcnt Ale, Voyage Ale, Insolvency Ale.Unit - 5Dissolution of partnership firm including sales of Firm and Amalgamation.

Suggested Readings:1, Gupta R.L., Radhaswamy M: Company Accounts; Sultan Chand and Sons,

2. fvlaheshwari S.N: Corporate Accounting; Vikas Publishing House, New Delhi.3. Monga J.R, Ahuja, Girish, and Sehgal Ashok : Financial Accounting: MayurPap.erBacks, Noida.4. Shukla M.C., Grewal T .5. and Gupta S.c.: Advanced Accounts: S. Chand & Co.New Delhi,

5. Moore c.L. and Jacdicke R.K.: Managerial Accounting; South WesternPublishing Co., Cincinnati, Ohio.6. Modi, Oswal'& S.K. Khatik; Corporate Accounting in Hindi & English (both)College Book House; Jaipur.

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:"1.('.1()4 COST ANALYSIS AND CONTROL

lllit-J\ ," ,! I" L'psl COIKl:ptS.Cost centre and cost unit, Methods and techniques of

llht~dlation of costing system, Methods of inventory control,.,;" \ccuunting.

! 'it ~L'L'SS i\ccounting Joint product and By product, Equivalent Production~llldII1IcrProcess Profit, Operating Cost.l'nit-J;'vbrginal Costing: Concepts, Break Even "Analysis, Uniform costing andInter linn comparison. Use of Managerial Costing in business Decision.llllit-4Budgetary Control: Basic concepts, Preparation of functional budget: CostAudit. Objectives and Advantages.l!llit-5I.;1:ll1lL1rd Costing and Variance Analysis.

~';u9gested Readings:1. 0~. ~-iRl l-jJIC1 ~ ftitrt - 'Rf1TIf ~~'!SliC/'l<i

2. Oswal Maheshwari - Cost Accounting3. M. ,Il.garwal& M Jain - Cost Accounting

.4. Jain & Narang - Cost Accounting5. S.N. Mahehswari - Cost Accounting6. M.e. Agarwal- Cost Accounting7. Jawaharlal- Cost Accounting

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\ 1; ~lll CORPORATE LEGAL FRAMEWORK

,'lllp;Jlli~s Act, 1956 (Relevant Provisions): Definition, types of:' ,,; i,-'~. ,\kmoranduITI of association; Articles of aSsociation; Prospectus;

"I,,,, LdpilUI and Membership, Meetings and Resolutions; Company;'vl,lll,lg~rnent: Managerial Remuneration; Winding up and dissolution ofcompanies.lInit - 2The Negotiable Instruments Act, 1881: Definition, Types of Negotiable! ('S1nllnents. Negotiation; Holder and holder in due course, Payment in due.'l! !''';~'. Fndorsement and Crossing of cheque; Presentation of negotiable

['nit -J. .\'.:l 1969: Monopolistic trade practices; Restrictive trade practices;' .. Ide practices.iy

. ;[',;,lillT protection Act, 1986: salient features; Definition of Consumer," ,,-,!~1 .)] vmsumer; Grievance Redressal Machinery.'-'n~r-5!~.2;:1l:~1toryEnvironment for International Business; FEMA, WTO: Regulatory1fl:illC\\ork of WTO, basic principles and its character, WTO provisions relatingto 'preferential treatment to developing countries; regional groupings, technicalslandClrd, anti-dumping duties and other Non Tariff Barriers. Custom valuation8nd dispute settlement, TRIP and TRIMS.

Suggested Readings:~ '-:, gh. Avtar: Law Relating to Monopolies, Restrictive and Unfair Trade

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_:'f ':'ornpanies Act, 19563. The Negotiable Instruments Act, 18814. SEBIAct, 1992, Nabhi Publication, Delhi.S. Amarchand 0, Government ana 2'..;~jness, Tata McGraw Hill, New Delhi6. Securities (Contract and Regulation) Act 19567.JainNarang-Corporatelegap

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M.C.202 ORGANIZATIONAL BEHAVIOUR

l . 11 it-- 1; •.: '.,i 'i d r ()rganization, Types and significance, Organization Goal and its';';'., ;.ill,lll!S. Organization Behaviour - Concept, Nature and Significance,i ilc.:,illl/,llillnal Behaviour models.l lIil-- 2I'Cl ...\1I1;t1ilY: Concept, Theories, Determinants and importance, Perception:CI\11CI_l'l.Process and Theories, Learning: Concept, Components, affecting1;11,.'11\!'" and theories.Unit-3Motivation: Meaning, types and important elements, Theories of Motivation,Attitudes and Values: Concept, factors, significance and Theories.Unit - 4Nature of interpersonal Behaviour, Transactional Analysis, Concept of Group,Theories of group formation, Group cohesiveness, Power and Authority.linit - 5i )1~(iJ1i/tltional Conflicts: Causes and suggestions. Developing sound()r::;,lnll'ational Climate, Management of Change, Concept and Process of( )"~~:1!11i'ationalDevelopment.

Suggested Readings:1. L.M. Prasad - Organizational Behavior2. C.V. Gupta - Organizational Behavior3. G.S.Sudha - Organizational Behavior4. P.c. Jain - Organizational Behavior5. S~reen Sandeep - Organizational Behavior

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\ I t=()_~ ADVANCED STATISTICAL ANALYSIS

I I'" ., i '1\ lh:lhi lily - Probability Distributions, Binomial, Poisson and

, i )'"lrlhllliOIl.t IIiI - 2Ilh:(lry ()r Sllmpl ing and Test of Signification.l-nil-3

I\Jl;t1~ ~is t)" Variance (including one way and h\lo way classification), ChisquareI"l.'SI.

linit - ..•Illlcrpolation and Extrapolation. Association of Attributes.Unit - 5Regression Analysis, Statistical Decision Theory: Decision under Risk andl'nl'crlilinty, Decision Tree Analysis.

':_.:.j~J;jestedReadings:.l. ShUKla & Sahai - Advanced Statistical Analysis2_Gupta C.B - Advanced Statistical Analysis3 Gupta B.N. - Advanced Statistical Analysis4_ r!hance D.N - Advanced Statistical Analysis5_Pathak & Shashtri - Advanced Statistical Analysis6. Singh U.N - Advanced Statistical Analysis7. Nagar K.N - Advanced Statistical Analys_is

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\1 (. ~()-+ FUNCTIONAL MANAGEMENT

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, i I \ LIJl:Ig.Cll1cnt:Concept, Nature and Objectives, Functions of FinancialI ill:lIlcial Planning, Nature, Need and influencing t~lctors,

,:,lllS ora sound financial plan.

t :lpJI,i1i/,llion. Concept and Theories, Over and Under Capitalization, Capital:--.iillli lIrL'. Balanced Capital Structure, Trading on Equity, Leverage: Financial. ;1Ilt!()pcrating leverage.Unit - 3

('(II1Ccpt of Marketing Management, Nature and Scope of marketing, Functions<'I markcting management, Marketing mix. Advertising Management: MeaningObjceti\cs, functions and scope, Media of advertising, Selecting an advertisingmedia Essential of a good advertising copy, Meaning of Sales Promotion,Iml~ortance. limitations and Methods of sales promotion.t 'n it -- ..•

_. ,'1 (d" Personal Management, Functions, Scope and Importance,.,:i ;"11 of Man-Power Planning, Sources of Recruitment, Characteristics

. "'I III Recruitment Policy, Concept of Selection, Selection procedure,J 111f'I!tl;lllceof employee Training, Methods of Training.l:ltit - 5!)!.\It.illCliol1Management: Concept, Importance, Scope and functions. Types ofpnldlletion systems, Concept of production planning, objectives, elements andS!Cps. Procedure of production control, Process of New Product Development,Conccpt of Product Diversification, Standardization, Simplification andSpecialization.

Suggested Readings:I. Motihar M, - Functional Management

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'. i l ;ul :VIANAGERIAL ECONOMICS

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" ", ,I' It! SCUPI.: of Managerial economics, Managerial Economist: Role, "l,'''!1(\llsihilities, fundamental economic concepts Incremental Principle,

',,;""~lill i!y Cost Principle. Discounting Principle, Equi-Marginal Principle," -;"'1 \h'\imization Theory.Unit - 2Demand Analysis, Elasticity of Demand, its Meaning and Importance, Pricel:Iasticity. Income Elasticity, Cross Elasticity. Theory of Consumer Choice,IJl d illcrence Approach, Revealed Preference Theory.Unit - 3Production Function, Law of Variable Proportions, Law of Returns toSl'~de.l'nit - 4i~~!,.\.~._,,,s Cycles: Nature and Phases, Theories of Business Cycles: Non-\', ", ',lry Theories and Monetary Theories." ,:i; --..." .,' \Lllwgement - Measurement of Profit, Concept of Risk and,,_.;:idiniy. Profit Planning and Forecasting.

Suggested Readings:I. Chopra, a.p. Managerial Economics, Tata McGraw Hill, Delhi.2. Dean, Joel: Managerial Economics, Prentice Hall, Delhi.3. Varian, H.R. International Micro Economics: A Modem Approach, East WestPress, New Delhi.4. Varshney, RLand Maheshwari, KL Managerial Economics; Sultan Chand andSons New Delhi.

Dwivedi D.N.: Managerial Economics, Vikas Publishing House, New Delhi.,-"n>;; 'J.C - Managerial Economics

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\ I :' ~n? TAX PLANNING AND MANAGEMENT

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:, lj 'L •. pt or Tax Planning: Meaning, Scope, Importance, Objectives of Tax)lLlllliillg. Tax Avoidance, Tax Evasion and Tax Planning.Unit _. 2

ArL'd:' of Tax Planning: Ownership Aspect, Activity Aspects & LocationalAspects. Nature of the Business &Tax Planning.Unit - 3Tax Planning and Setting up New Business: Deductions Available to NewIndustrial Undertakings, Amalgamation, Merger and Tax Planning. SpecialTax Provisions - Tax Provisions Relating to Free Trade Zones,Infrastructure 'Sector & Backward Areas. Tax Incentives for Exporters.Unit - 4T(lx Planning and Financial Decisions: Capital Structure DecisionOi\ idend, Inter Corporate Dividend, Bonus Shares, Purchase of Assets Outof O\\/n Funds or Out of Borrowed Funds.Unit - 5Telx !vlanagement: Introduction, Difference between Tax Planning and TaxManagement, Areas of Tax Management, Return of Income and/..,,-<'<'Tnent. Penalties and Prosecutions, Appeals and Revisions.

Suggested Readings: . ,_1. Ahuja, G.K. and Ravi Gupta: Systematic Approach to Income Tax and CentralSalesTax; Bharat Law House, New Delhi.2. Lakhotia, R.N.; Corporate Tax Planning; Vision Pu~lication, Delhi.3. Singhania, V.K. Direct Taxes: Law and Practice; Taxman's Publication, Delhi.<1 Sainghania, Vinod K; Direct Tax Planning and Management; Taxman'sPubiication, Delhi.- Tax Planning and Management

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\1 (.~(l~ ENTREPRENEURSHIP SKILL DEVELOPMENT

: !l Ii. 1III~' L'lllrcprcneur: Definition, emergence of Entrepreneurial class; Theories ofI,nl rl'prl:nClirship. Socio-economic Environment and Entrepreneur.l l)~\ractl:ristics of Entrepreneur leadership, Risk taking, Decision making and

l~lI~incss Planning,lJnit-2Prnmnt ion of a venture: Opportunity analysis, External Environmentalforceseconomic, Social, Technological, Competitive factors, legal requirementsfor establishment of a new unit and raising funds.Unit - 3Fntrepreneurial Behaviour: Innovation and Entrepreneurship, EntrepreneurialIkh,,,iouL Social Responsibility.\ 11 i1 .. -tI :' .• ';':'cncurial Development Programme: EntrepreneUl:iat Development:' :','~;~lll1mcrelevance and achievements, role of Government in organising suchpn)grammes. Critical Evaluation.Luit - 5l.ilti'cprenellrship and Industrial Development: Planning and growth of industrial,ICli\ itics through industrial Policy of the Government, Role of IndustrialE:-,i<lles. Role of Central and State level Promotional Service and financiallr\stitutions. Role of Development Banks.Suggested Readings:1. Kenneth RVan Voorthis: Entrepreneurship and small business management.2. Hass School hammer & Arthur Kuri: Entrepreneurship and small3. Sharma RA. : Entrepreneurial Change in Indian Industries.--+, Dhar P.N. and Lydall H.F. The role of small enterprises in Indian Economic

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" i, 'I ,-+ 1:1) Accounting for Managerial Decisions

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\" ',~'~ll\..'l1l Accounting: Its meaning, nature and importance. DifferenceI)! \ I;1J1;lg\..'Il1Cntaccounting with Cost Accounting and Financial accountingRnk ;ll1d I)utics of Management Accountant.LJnit-2NalUn.:and Limitations of Financial Statements, Needs and objectives offinancial Analysis, Ratio Analysis: Profitability, Activity and Financial Ratios.llnit-3l:lInd Flow analysis and Cash Flow analysis, Application of A.S.3Unit - 4Nntllre and Characteristics of Long Terms Investment Decision, Methods ofR;lI1h.ing In\'estment Proposals.

\ :..:..I,-,-I11-2n1Reporting System, Types of Reports, Responsibility.,;,iliig. Concept of Management Audit.

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Suggested Readings:I. M.R. Agarwal - Accounting for Managers2. Agarwal & Agarwal- Accounting for Managers3. Agarwal, Jain & Jain - Management Accounting-t. ,~ ~ ~ - w;t~ ~\@icfH5 J_~,,11 ~c1I - ~ ~'!EliCj')"i

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i\1.C.30-l (h) Advertising and Sales Management

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Lill ilt1IU ..•riou: Concept. Scope, Objectives and Functions of Advertising.I~.l:, .,j ,\(/\ crt ising in marketing mix and the advertising process. Legal,,,:, ",I ,IIIL! social (lspect of advertising.t "" I - .2Pn'-laIlfH:h Advertising Decision: Determination of target audi~nce,'-,""lTt ising Media and thcir choice. Advertising messages, LaY~>litof~l(hlTtisement and Advertising Appeal, Advertising Copy.Unit - 3Promotional Management: Advertising Department, Role of AdvertisingAg.encies and their Selection, Advertising Budget, Evaluation of AdvertisingEfkctivencss.Unit - 4Personal Selling: Meaning and Importance of Personal SeJIing,-Differencenl'(\\Cen Personal SeJIing, Advertising and.Sales Promotion. Methods andProl'l'dure of Personal Selling.l'nit--5>,;1 :i..'S ,\lanagement: Concept of Sales Management, Objectives and Functionsu( '),I!cS Managements. Sales Organization, Management of Sales force andS:1I,-':, force objectives, Sales force Recruitment :- Selection, Training,'- , "j f:,,-'ll:,aLionand Evaluation.

Suggested Readings:1. Philip Kotler - Marketing Management2. Sontaka - Marketing Management3. P.e. Tripathi - Marketing Management4. Bhadad & Porwal- Marketing Management

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\1.( ',,~O~ (c) CONSUMER BEHAVIOUR

Unit - IIntroduction: Meaning and Significance of Consumer Behaviour,Iktcrminants of consumer behaviour, Consumer behaviour Vs. BuyersIkh~1\ iour. Consumer Buying Process and Consumer Movements in India.l'nit-2

"I' I( 1I1~t1 Buying Behaviour and Consumer, Research: Characteristics": 1'1\ l\..'\..':-;S of organizational, Buying Behaviour, Determinants of

("'~::I' 'I;!! innal buying behaviour. History of consumer research and ConsumerRCS'-.':lrchProcess,l 'IIit -- J

("Ii;:--liil1LT Needs and Motivations: Meaning of Motivation, Needs and Goals,: ):. i;<Il11i~." nature of consumer motivation, Types and systems of consumer needs,~'vkllsurCl11el1tof Motives and Development of Motivational Research.Unit - 4Personality & Consumer Behaviour: Concept of Personality, Theories ofPersonality, Personality and understanding consumer Diversity, Self and self-Images.Vnit - 5',)'_'::d CI~lSS and Consumer Behaviour: Meaning of Social Class, Measurement,,' \~"'- i;l/ Class. Lifestyle profiles of the social class, Social class Mobility,\;';-;<1'_';( clild Non-affluent Consumer, Selected consumer .behaviour applications

Suggested Readings:I, Philip Kotler - Marketing Management

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l'vI.C-WI INTERNATIONAL MARKETING

Unit - IInternational Marketing: Meaning, Scope, Nature and Significance.!:::, ,i.lt illl1;J! Marketing Environment - Internal and External, International

; ),icillal inn Identification and Selection of foreign market, Functions

""i <Ill Export Manager.(nit - 2fxro,-t Organization: Meaning, affecting factors and types, Overseas Product:k' ,'i(l[1Il1Cnl: It's concept and methods, pricing and its factors, Methods, ofJlnc Ing. Price quotation_Unit - 3Din~ct Trading and Indirect Trading: Meaning and Methods, Methods ofPayment in international Ml:\rketing.Unit - 4Export Credit: Meaning, Nature, Influencing factors and significance, Methods() 1'\ \:port Credit, Export Credit and Finance in India. Risk in Export Trade, Role\ I' '.IL' I-:\:port Credit Guarantee, Corporation of India Limited, The Export-

\i1(\i: <1nd Import Procedure, Documentation in foreign trade, Bilateral and~,ll.l:tilatcral Trade Agreements, Its meaning, _objective, types and significance,Sr\'\ RC. Role 0'£ WTO in Foreign Trade.

Suggested Readings:1. International Marketing - v.s. Rathore

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\ j I;I!_~ Rural & Agriculture) Marketing

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,I: \Jad~cting: Image of Indian Rural Marketing and Approach to Rural\ :,i,",-h (II' India. Rural Consumer and Demand Dimensions and MarketS~:~lllL'nlalions. Channels of Distribution and Physical Distribution Product\LlI1<1g.clllcnt.Marketing Communication and S(1Ies force Tasks.Unit - 2"Agricultural Marketing: Concept, Nature, Scope and Subject matter,C Inssi tication of agricultural products and their difference with manufacturedgoods, Agriculture market: Meaning, Components, Dimensions andC lassi tication. Market structure: Dynamics of Market Structure, Components ofm~lrkct. Structure and Market forces.t'lli(-3\Lirkd Management and Channel Strategy: Modem marketing management':;,: .1:-:,iL'ulluralpr9ducts, Structured organized markets-commodity exchange

'; 'citiLL exchange, Cash market, Forward Dealing, Exchange Market,'.; ': 1<111\ L market, Channels of Distribution for consumer goods, Agricultural

C ('i I~UlllcrGoods and Agricultural Raw Materials.l-'nit - 4Regulation of Markets: Regulated market, Genesis of Regulated Market in!nckL limitations in present marketing regulation, Advantages and Limitationsl)r regulated market, Organization of Regulated Market, Future of RegulatedMarkets in India.Unit - 5Marketing of Farm Products: Packaging - Packing and Packaging, Packingmaterial. Transportation Advantages, Means of transport and Transportationemf. Grading and Standardization - Meaning, Type, Criteria, Labeling and")1,_';:i !lcation. Storage and Warehousing.

'.-".- --",:,~tod Read'ings:". :';' .." ::::. - '-,;, \i]3rketing Management - Sontaka2. 1'VlarketingManagement - R.L.Vashney3. Marketing Management - Bhadada & Porwal

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'.1 ()! l,~ Stn)tcgi~ Financial Management

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•.. 1., '- ;)1 (\,. Time Value of Money, Leverage Analysis: Financial and! )1 h.T; il j 11!! Leverage.~ ~Unit - 2

I nil - I-:PS Analysis, Financial Break-Even level, Indifference level of EBIT,Valuc of the Firm: Net Income and Net operating Income Approach, TraditionalApproach, MM Hypothesis.Unit - 3Valuation of Equity, Preference Share, and Debentures.Unit - 4

Dividend Decision: Relevance of Sound Dividend Policy, Dividend Policy;ll1d Retained Earning, Stability of Dividends, Legal Constraints, Bonus Share.I'hct)ries of Dividend Decisions.Unit - 5

\\( lI'k illg Capital: Concept, Needs and Affecting factors, Methods of Financing\\()d,lng capital, Working Capital Monitoring and control. Estimation of\\orking capital.

Suggested Readings:1. Strategic Financial Management - G.P. Lakhotia2. Strategic Financial Management (Hindi),- N.P. Agarwal

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\ I ( . -w-+ (;t) Project Planning and Management

Unit - I

Project: Meaning, Characteristics and steps, Project Life Cycle, Causes off>rujeet Failure. Classification of Project, Project Identification, Sources ofPn liL'l'( /deas. Considerations for Initial Selection of Projects ., III r - 2

_.. ! l lrImJlation: Pre-feasibility Study, Project Feasibility Analysis: Market'c, , i., .. ;:.;./ l'chnical Analysis, Financial Analysis, Economic Analysis.

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i. "I,-,-i I in;tl1ce: Direct Financial Assistance, Bridge Loans, Specific Assistance\L'lh.'lllL' 0" Financial Institutions. Project Organization Structure, Role, Qualities.Iiill j Illh-lipl1s of Project Manager, Rights and Responsibilities ofa project111<l11<lgCL

Unit - 4

Project Implementation: Pre-requisites for successful Implementation. ProjectManagement Systems; Characteristics, Necessity, Project ManagementInformation System.Unit - 5

I)n,icl.'t Audit: Ex-post Project Evaluation, Human aspect of Project, i~:JnCI1L Environment Appraisal of Projects (a brief review).

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<'.1 i ~~~:~estedReadings:~.. :.:. F' ,6.garwal - Project Planning & Management2- Prasanna Chand - Project Planning & Management3. Chowdhri S.C - Project Planning & Management4_ Singh Narendra - Project Planning & Management5 3nTCITc1'ffi6 q fil* - qR41\iFf I Pi41\J1"1, ~ ¥ ~ ~

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~ ;:~! Indian Financial System

lllil - IIl1lnH.luclion of Financial System: Components, functions, Nature and Role,RL'Lllionship hetween financiaLsystem and Economic growth.l:"it-2i\:lonc~ Market in India: Meaning, functions, Development of Money Market inIndia, Money Market Instruments. Capital Market: Meaning and functions,Ilisl()ry ofIndian Capital Market, Reforms in Indian Capital Market.l!Jir-J

,,; i l )ril.'s ~lI1dCustodians: Depository System NSDL, CSDL, Stock Holding,,)11 l)j' India. Derivatives Market, Concept, Benefits and Need. Types of

,;, ! )"Ti\atin?s. Forward and future Contracts, Options, Futures, Types,,: : k' JI ~ 1iIS.

l:"it-4Crcdit Rating: Concept and significance, Credit Rating Agencies in India,I.acll)['ing and Forfeiting.Unit - 5j\.111111alFunds: Introduction, History; Types, Organization, Regulation over\1ulual Funds, Objectives of Financial Sector Reform, Present Position ofFinancial Sector Reforms in India.

Suggested Readings:1 i;'loian Financial System - B. Phatak

:.~ r:inancial System - Khan & Jain

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