proprietary and confidential © 2012 maritz green strategies that create business & attendee...

Proprietary and Confidential © 2012 Maritz

Green Strategies that Create Business &

Attendee Value

Brian @brianhunt04

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Did you or your Attendees expect this?

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But instead got this….

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Or are you…..

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Green Focused vs. Green Friendly

• Design event around greater company green initiative

• Integrated into the daily life of the attendees

• Portion of Measurement of a successful event is the ability to meet certain green standards

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• Green is important but does not “tip the scale” when it comes to measurement

• Does not have the full support of entire organization

Focused Friendly


Of the 1000 respondents, here is what they found…

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0 20 40 60

Negative

Average

EmotionImpact of CSR


Voice Of Participant Intensity of Emotion

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• Thirty nine percent (39%) reported the memory as being not intense;

• 18.2% found it only mildly intense.

• A mere 12.5% found the memory very or extremely intense. In measuring the emotional impact of the memory.

Very

Mildly

Not

The aspect of incentive travel programs that fared most poorly was the inclusion of Corporate Social Responsibility (CSR) projects in the program.

Intensity Level of Memory


8Proprietary and Confidential © 2012 Maritz

Ways to Drive Attendee Value

• Voice Of Guest

• Education & Promotion

• Technology

• Interactive Experiences


Voice Of Attendee? Participant? Guest!

• Guest wants, needs and/or passions

– Where are they related to organizational goals

– Crawl, walk, run…starting points

– Guiding principles

• Don’t speculate, just ask!



Education and Promotion

• Encouraging people to bring their own water bottles early in the registration stage

• Offer a donation in lieu of accepting a conference bag and water bottle to the Company Charity

• CEO incorporates the green initiatives into his general session and help carry the message thru the entire meeting

• Engage Sponsors, Vendors and Guests. Share with them your business goals and sustainable objectives

• Start early and stay engaged

• Communicate and communicate often

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Technology

• Paperless online registration and confirmation

• Mobile Agendas

• Electronic Reader Boards in place of standard signage

• Electronic travel management and e-ticketing

• Phone based voting, audience response and Q&A systems

• Electronic exhibit product directories

• MP3 downloads for conference recordings

• Remain sensitive to traditional engagement with opt-in alternatives



Extending the Experience through Interactivity• Incorporate and Motivate

Individual Choice

– Sheets, towels cleaned in sleeping rooms

– Lights off

• Before and After Sustainability

– Pre/Post Work

– OnDemand Resources

– Community Engagement Portals

• Short-burst, high-impact promotions

• Encourage Grass Roots Efforts with employee, channel partner and customer idea jams 2 action plans



Thoughts

• These are just a few of the strategies and tools we have used with our clients to drive home Attendee and Business Values…

• We realize each one of you are in different locations as far as Sustainability goes.

• Where do we start …

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… where do we go from there?


Questions to ask yourself

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• Do we integrate green efforts early in the meeting, event, and incentive travel planning process?

• How are we translating our green principles into actionable practices?

• Are our green practices strategic, or do they represent standalone tactics?

• Do we work with sponsors, suppliers, and vendors that align with our core principles?

• How are we evaluating performance?

• Are we capturing such insights as impact to savings and waste diversion to show the tangible benefits back to our employees and customers?


ADVICE

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Change for the Better…no one wants to be a caterpillar forever!



Sustainability Cheerleaders


Thank You!

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