proses produksi digital kreatif game
TRANSCRIPT
Karya Digital Kreatif
Berbasis Experience
Adhicipta R. Wirawan@adhicipta
CEO Mechanimotion EntertainmentAnimation & Game Production
Adhicipta Raharja Wirawan
S1 Jurusan Akuntansi - Fakultas Ekonomi Universitas Surabaya
S2 Magister Akuntansi – Fakultas Ekonomi & Bisnis Universitas Airlangga
Pendidikan Profesi Akuntansi – Universitas Surabaya
Intellectual Properties for Creative Industry – Ministry of Economy, Trade, &
Industry Japan
PRESTASI & PENGHARGAANMechanimotion Entertainment
1. 1st place TELKOM Indigo fellowship, 2010 – ANIMO (ANImation MOtivation)
2. 2nd place EDUNIMASI 2011 – Ministry of Education RI3. 1st place TELKOM Indigo fellowship 2011 – Adventures of
Anoman (Now, The Adventures of Wanara)4. Telkom Indigo Venture 2012 – The Adventures of
Wanara5. 1st place INAICTA 2013 – Ministry of Information &
Telecommunication RI6. 1st place INCREFEST 2013 – Game Category – Ministry
of Industry RI7. 2nd place ACCFEST 2013 – KPK (Komisi Pemberantasan
Korupsi)8. Nominator Game Terbaik INAICTA 20149. 1st place INCREFEST 2014 – Game Category10.1st place PROTOWAR 2014 – General Category
Kami membangun EXPERIENCEBukan Sekadar Karya Digital Kreatif
Mengapa?
Karena EXPERIENCEAdalah BRAND
Graham Brown, 2015
Graham Brown, 2015
Konsumen Membeli karena EmosiLogika membenarkan Keputusan Mereka
Selamat Datang diERA BRAND EXPERIENCE
Bagaimana MembangunKarya Digital Kreatif Berbasis
EXPERIENCE?
Graham Brown, 2015
Graham Brown, 2015
Lakukan Riset Pasar& Riset Perilaku Konsumen
=Experience yg Diharapkan Konsumen
RisetBerbasis Experience
Hasil PrototypePlaytest
(Experience)
Evaluasi & Revisi
ProduksiPlaytestRilis
Adhicipta R. Wirawan, 2015
Alur kerja produksi produk kreatif game
Studi Kasus Waroong Wars
Alur Produksi Game Waroong Wars (1)
Riset
Prototype
Alur Produksi Game Waroong Wars (2)
Play Test 1
Play Test 2 ......
Alur Produksi Game Waroong Wars (3)
Production Card Game
ProductionAugmented
Reality
Alur Produksi Game Waroong Wars (4)
Playtest Eksebisi
Waroong Wars menjadi Juara 1 Board Game Challenge
Komunitas Papan Dolanan Arek Suroboyo - PADAS
Karya Digital Kreatif
Berbasis Experience
Adhicipta R. Wirawan@adhicipta
CEO Mechanimotion EntertainmentAnimation & Game Production