Growing number of Internet users in India

eCommerce market in India

Facts about mobile eCommerce

Key drivers in Indian eCommerce are:

Retail market in India

2009

2010

2011

2012

2013

2014

2015 330 Million of Internet users by 2015

250 million

170 million

115 million

78 million

53 million36 million

According to an India Times report, India has experienced a 32% year-over-year growth in the number of Internet users

$3.8 billion in 2009 $12.6 billion in 2013 $470 billion in 2011 $675 billion by 2016

Much of India’s eCommerce money is in travel

Online travel accounts for nearly 71% of eCommerce business in India.

Sales of physical goods in India through eCommerce

2% of all mobiles sold 1% of fashion goods7% of total book sales 0.2% of jewellery

Nearly 50-80 million smarphone users in India

Second largest in the world after China

More than 10 million app downloads

70% of orders from mobile app

Over 50% of traffic to Flipkart.com comes via mobile

Case study: Flipkart’s mobile app

More than 50% orders from outside metropolitan areas

The contribution from mobiles to overall traffic has grown10% in January 2012

70% in May 2014

More than 5 Million App downloads

Standard of living

Improved standard of living and a growing, upwardly mobile middle

class with high disposable incomes.

Engagement

Increasing usage of online classified websites, with more

people selling and buying second-hand goods.

Increasing Internet and 3G penetration.

Social media

Social media playing a pivotal role in driving traffic to e-tailers.

Availability

Availability of much wider range of products (including direct imports

and long tail)

Case study: OLX’s mobile app

Referencehttp://www.worldometers.info/world-population/india-population/

http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users

http://www.fatbit.com/fab/stats-�gures-facts-learn-glorious-indian-ecommerce-growth/ Brought to you by

Prospective Growth of eCommerce in India

Out of a population of 1.2 billion, 250 million use the Internet.

Internet access