prospective student portal a project overview robert j. mcbride assistant vice president for...
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Prospective Student PortalA Project Overview
Robert J. McBrideAssistant Vice President for Enrollment Services
La Salle University
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La Salle University
• La Salle is a Catholic, comprehensive University founded by the Christian Brothers in Philadelphia in 1863.
• Committed to personalized, humanistic, practical education
• Two campuses: one in northwest Philadelphia and one in Newtown, Bucks County, 25 miles north of the city
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La Salle University
• 7,000 undergraduate, graduate and continuing education students annually enroll in one of three schools: Arts and Sciences, Business and Nursing
• Students come from 25 states and 37 foreign countries
• Two-thirds of undergraduates live on campus
• 90% of graduate students are working professionals attending part-time
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Project History
• Routinely solicited by outside vendors about new technology
• VP and Dean of Admission initially uninterested, but seeing is believing
• Narrowed selection down to two great products
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Decision Making Process
• Requirements :– Ability to integrate with SCT Banner– Personalization– Customization– Portable
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Our Decision
• Luminis with modifications– Already existing integration– Personalization through targeted
messaging and roles– Customization through channel
features– Portable : No cookies required !
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Getting Started
• November 2002, formed governance structure based on Lehigh University presentation at PABUG
• Named Project Leaders• Formed Sub Committees
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Governance Structure
Portal Action Team
TechnicalTeam
MarketingTeam
ContentTeam
AdhocPSP
Team
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Technical Specifications
• Two main issues :– Create a way for prospective students
to create an account in Luminis– Assign a prospective student role to
these students
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Development Stage
• Kathy Carmichael from SCT out to LaSalle for a week– Tightened up technical specs– Started programming– Again two main points
• Account creation• Role creation for prospects
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Implementation
• La Salle’s Information Technology Department did 99% of the implementation
• Functional users performed testing and set up validation tables
• Went live “on time” for May 15th
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Product Overview
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Admiss Public Page
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Mylasalle login page
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Account Creation Page 1
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Account Creation Page 2
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Account Creation Page 3
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Account Creation Page 4
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Account Creation Page 5
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Login Page
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Prospective Student Tab
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Personal Announcements
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My page
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Data Storage
UserInterfaceOn Web
LDAPWeb AppTables
SARHEAD
Tape LoadTables
SRTRECR
ApplicationTables
SARADAP
RecruitingTables
SRBRECR
Banner DB
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Load Process
SARHEADWeb App forAdmission
Started
SRTRECRTemporary
Prospect RecordsCreated
SARADAPPermanent
App RecordsCreated
SRBRECRPermanent
Prospect RecordsCreated
Database triggercopies data to tape load tables
Baseline loadprocess used
Baseline load process used when app is complete
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Outcomes
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Successes
• Able to offer a personalized, customizable web experience to prospective students
• Increased ability to track students on our web site
• Use of technology sends message to students and families about the institution
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Room for Improvement
• Load process needs work• Multiple entry points and accounts
cause confusion for students– Non Secure Self Service Login (web app)– Self Initiated Portal Login (PSP pages)– Secure Self Service Login (used to look at
application requirements)– University Assigned Portal Login (enrolled
students)
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Uncertainty
• Hoped that our mods would be considered for an upcoming baseline prospective student portal.
• Originally, the baseline product was to be ready in Spring 2003
• Unsure about the status of this project within SCT
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PSP Account Creations
MAY JUN JUL AUG SEP OCT Total
Day 46 49 45 109 215 190 654
Eve 8 3 1 9 7 5 33
Grad 13 16 10 17 10 7 73
Total 67 68 56 135 232 202 760
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Contact Information
• Robert J McBride– Email : [email protected]– Phone : 215.951.1972
• Check out our portal– URL : http://my.lasalle.edu– User ID : guest– PIN : lasalle