prospects have a we have an growth problem! you enablement · the biggest threat to your marketing...

WE HAVE AN ORGANIC GROWTH PROBLEM! What you’re Seeing... 40% FUTURE REVENUE 60% BUYING DECISION 60- 70% “NO DECISION” Copyright © Opptiv LLC All rights reserved. 4 Storyboard Growth Enablement Why you might need Customers and prospects have a ton of other options. The marketplace seems noisier than ever. Competition is up, while pricing power is down. Attention spans are shorter while sales cycles are longer. CEO CFO YOU What you’re Hearing... Headwinds you’re Facing... 40% of your future revenue and growth will come from “riskier” non-core sources and new customers in unfamiliar markets. Uncertainty & Risks Through on-line and mobile research, your prospects will go through over 60% of their buying decision process before engaging your business development and sales teams. Changing Buyer Behavior Status Quo Biases Despite your best efforts, 60-70% of the prospects and leads in your sales pipeline will likely end-up making “no decision” at all. Where you put your money is the purest image of your strategic intent. Unlock your next generation of value creation by building growth, portfolio and capital allocation strategies around unmet needs, gaps and dislocations. Enterprise Growth CUSTOMER PROFILE RETURN ON INVESTMENT MARKETS RISK EFFECTS PORTFOLIO REVENUE PLANNING PERFORMANCE OPPTIV ENTERPRISE TM PORTFOLIO DASHBOARD Portfolio Management A “systems” approach to remove key impediments to growth + build excellence and alignment across your entire commercial value chain. Growth Enablement... How we help: The biggest threat to your marketing strategy isn’t rejection, but rather indifference. Market development must cut through the noise to demonstrate relevance, generate demand and shape the opportunity landscape in your favor. Go-to-Market Go-to-Customer Commercial Success. Short-term benefits. Become a Growth Enterprise. Enduring benefits. Growth Thinking : Building The New Growth Enterprise Through Growth Thinking, companies are equipped to maximize enterprise value - even in the face of change disruption and complexity. 6 5 Reduced Cost of Sales Revenue Acceleration Improved Capital Efficiency 3 1 2 Your biggest sales challenge is the inability of your sales teams to articulate your value proposition. Sales enablement must equip your front-line to shape the buying vision and activate latent buying triggers. Services Soﬅware Processes Services Soﬅware Visit us on the web. E-mail us. Call us toll-free. www.opptiv.com [email protected] +1 855 806 3760 Opptiv - The Growth Enablement Company Services • Processes • Soﬅware ® YES! To learn more, or to get started, contact us today.

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WE HAVE AN

ORGANIC GROWTH

PROBLEM!

What you’reSeeing...

40%FUTUREREVENUE 60%

BUYINGDECISION

60-70%

“NODECISION”

Storyboard

GrowthEnablement

Why you might need

Customers and prospects have a

ton of other options.

The marketplace seems noisier

than ever.Competition is

up, while pricingpower is down.

Attention spans are shorter while sales

cycles are longer. CEO CFO

YOU

What you’reHearing...

Headwinds you’reFacing...

40% of your future revenue andgrowth will come from “riskier”

non-core sources and new customers in unfamiliar markets.

Uncertainty & RisksThrough on-line and mobile research, your prospects will go through over 60% of their

buying decision process before engaging your business development and sales teams.

Changing Buyer Behavior Status Quo BiasesDespite your best efforts, 60-70%

of the prospects and leads in your sales pipeline will likely end-up

making “no decision” at all.

Where you put your money is the purest imageof your strategic intent. Unlock your next

generation of value creation by building growth, portfolio and capital allocation strategies

around unmet needs, gaps and dislocations.

Enterprise Growth

CUSTOMER PROFILE

RETURN ON INVESTMENT

MARKETS

RISK EFFECTSPORTFOLIO

REVENUE PLANNING

PERFORMANCE

OPPTIV ENTERPRISETM

PORTFOLIO DASHBOARD

Portfolio Management

A “systems” approach to remove key impediments to growth + buildexcellence and alignment across your entire commercial value chain.Growth Enablement...

How we help:

The biggest threat to your marketing strategy isn’t rejection, but rather indifference. Market

development must cut through the noise todemonstrate relevance, generate demand andshape the opportunity landscape in your favor.

Go-to-Market Go-to-Customer

Commercial Success.Short-term benefits.

Become a Growth Enterprise.Enduring benefits.

Growth Thinking : BuildingThe New Growth Enterprise

Through Growth Thinking,companies are equipped tomaximize enterprise value - even in the face of changedisruption and complexity.

Reduced Cost of Sales

RevenueAcceleration

ImprovedCapital Efficiency

1 2