prosper during a digital-age recession bar camp
DESCRIPTION
The presentation is about growing your business in the first major economic downturn of the digital age. This is geared towards bootstrapping entrepreneurs.TRANSCRIPT
• Ryan Hinricher– Founder, CMO, Investor Nation– Serial Entrepreneur– 8 Start Ups (2 Success + 1 Working)– Email: [email protected]– Twitter: @RyanHinricher– Facebook: Facebook.com/Hinricher– Blog: RyanHinricher.com
Changing the world may offend some people.
- Ryan Hinricher
Broad Strokes
1. Mental Health
2. Connect With Thought Leaders
3. Measure the Cost of Marketing
4. Be Future Focused
5. Questions, Answers, and Groupthink
• Your New Digital Diet– Alltop.com– MeeHive.com– Blogs via Reader– Twitter
Entrepreneur Mental Health
• Conferences• Online Dialogue via Blogs and Twitter• Industry Associations• Create Interesting Content• Be Unique
Connect with Thought Leaders
• Learn to Attribute
• Know the Value of a Lead
• Trim Fat
• Grow the Muscle
• Find ways to generate business all the time
• In-House
Marketing Dollars
$1000 of Marketing = 100 Leads
Conversion 10% = 10 Sales
10 Sale x $250 Gross Rev = $2500 Rev
$2500 / 100 leads = $25 per / lead
• Build useful infrastructure– CRM– Email Marketing– Analytics
Be Future Focused
37Signals.com Highrise $24
Constant Contact $20
Google Analytics $0
37Signals.com Highrise
The Business YOU Want
Do.Action creates more fortune than caution.
- Luc De Clapiers
• Ryan Hinricher– Email: [email protected]– Twitter: @RyanHinricher– Facebook: Facebook.com/Hinricher– Google Voice: #646-833-8265– Blog: RyanHinricher.com