prosperous. affluent. idyllic. - jll property · halcyon 1-mile 3-mile 5-mile daytime population...

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New Retail, Entertainment, and Recreation-Inspired Destination OPENING MARCH 2019 PROSPEROUS. AFFLUENT. IDYLLIC.

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Page 1: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

New Retail, Entertainment, and Recreation-Inspired Destination OPENING MARCH 2019

P R O S P E R O U S . A F F L U E N T. I D Y L L I C .

Page 2: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

R E D E F I N I N Ga shopping communityProsperity comes in a fresh form that seamlessly blends a mixed-use community development with an idyllic recreational setting.

Halcyon’s retail village appeals to its affluent residents and regional guests who seek walkability to destination restaurants, entertainment venues and recreational outlets all set in a high end mixed use environment.

Halcyon is a community retail destination built on distinguished design and walk-ability that uses the beauty of the natural setting with contemporary charm. Cafés spill onto the streets, business meetings take place by the creek, and residents walk where they need to go.

Shoppers will include young professionals and empty-nesters who are attracted to the walk-ability of the community as well as the public open spaces, the Big Creek Greenway, restaurants, shops, markets, and the opportunity to live, work, shop and play in a design-driven community.

Nestled in the most affluent 3-mile trade area in the Forsyth/North Fulton submarket, Halcyon’s 3,600 affluent residents will walk to the shops and restaurants of Halcyon. From morning brunches to sundown cinema, this center represents the most-dense, walkable and profitable destination in the Forsyth/North Fulton submarket.

JLL is pleased to present an unprecedented retail availability.Opening March 2019.

I N S P I R E D L I F E S T Y L E L I V I N G

Introducing: Halcyon, a new 550,000 square-foot

retail, mixed-use, and entertainment destination

perfectly positioned

OPENING MARCH 2019

Page 3: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

The Halcyon Community

Retail Village Phase One 160,000 SF • CMX VIP Luxury Dine-In Cinema• Multiple full and quick service restaurants• Market Food Hall • Fitness• 1,300 parking spaces

Retail Village Phase Two 60,000 SF• Grocery• Mid-box• Site Pads

For Sale Residential• Single family $600’s-$800’s (87 units)• Townhome $480’s-$560’s (155 units)• Developed by Monte Hewett and Edward Andrews Homes

Luxury Rental Residential• Elan Halcyon Apartments (300 units)• Overture Halcyon 55+ Apartments (160 units)• Developed by Greystar

Hospitality- Two Flagship Hotels• Embassy Suites by Hilton (150+ rooms)• Tru by Hilton (90+ rooms)•

Office 225,000 SF• Loft creative suites• Build-to-suit• Corporate Headquarter / Campus

Recreational Appeal• Big Creek Greenway Trailhead Welcome Center• Beginning of 9.6 mile paved recreation trail• 2 miles of wooded nature trails• 4-acre open green space• Wi-fi enabled pocket parks• Dog fountains• Comcast gigabit-powered community

Single Family Homes / Townhomes

Developer: Monte Hewitt

Single Family Homes / Townhomes

Developer: Edward Andrews Homes

Retail Village

Residential Multi-Family300 Units

55+ Apartments160 Units

PHASE 2RETAIL / HOTEL

Page 4: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4
Page 5: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

RESIDENTIAL AT HALCYON

Single Family Residential from the $600’s - $800’s (87 units) Townhomes from the $480’s - $560’s (101 units) Homes developed by Monte Hewitt and Edward Andrews Homes

Elan Halcyon Apartments (300 units) Overture Halcyon 55+ Apartments (160 units) Developed by Greystar

Page 6: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

Halcyon 1-Mile 3-Mile 5-Mile

Daytime Population 7,129 74,495 190,714

Residential Population 2,232 57,287 157,031

Median Age 34.5 36.4 37.7

Average Household Income $133,905 $131,930 $130,422

Average Home Value $315,229 $387,452 $394,311

Bachelor’s Degree 47.4% 39.1% 39.2%

Grad/Professional Degree 21.3% 21.5% 22.7%

Halcyon 5-Min 7-Min 10-Min

Daytime Population 21,667 46,072 124,830

Residential Population 10,467 25,981 74,217

Median Age 35.5 35.9 36.2

Average Household Income $120,060 $125,399 $120,586

Average Home Value $339,425 $374,755 $367,444

Bachelor’s Degree 42.2% 40.9% 38.2%

Grad/Professional Degree 20.7% 22.4% 20.9%

T R A D E A R E A P R O F I L E

Halcyon’s Retail Village is centrally located in the nexus between two bustling affluent communities. Just five miles to the southwest is Avalon, and five miles to the northeast is The Collection at Forsyth – both of which serve an under-retailed economy. Set smack-in-the-middle of the two districts, Halcyon will soon define the new experiential shopping environment for the daytime worker, visitor and residents of the property and surrounding area.

The area boasts the best demographics in Atlanta’s suburban marketplace with excellent schools and housing, low crime and low taxes. The Forsyth area is also a bustling technology hub, second only to Georgia Tech.

TIMELESS TRADE AREA APPEAL

Forsyth Key Rankings• Most Affluent Community in Georgia (U.S. Census)• #1 County in Georgia for Median Household Income• 6th Fastest Growing County in America (CNN)• No. 7 on Forbes Magazine’s List of America’s Fastest

Growing Communities (Forbes)• Alpharetta is the 6th Fastest Growing City in the U.S. • Top 25 in U.S. for Median Household Income• 100 Best Communities for Young People• North Fulton is the #1 Place to Relocate in U.S. (Forbes)• 900+ Tech Companies (More than Austin, TX)• Tech Hub of the South• Home to 3 Fortune 500 HQ’s• Larger Office Sub-Market than Buckhead, Midtown or

Downtown Atlanta• No. 6 County in the Nation for Millennial Home Buyer

Demand (CoreLogic)

Page 7: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

A N O P P O R T U N I T Y W A I T I N G T O H A P P E N

As Metro Atlanta’s population spreads north along GA 400, many have chosen to live and work at Exit 12. HALCYON offers the services and amenities residents and office workers desire with an added benefit of being just a short walk or bike ride away.

$132,000 average household income

$390,000 average home value 60.6% higher educat ion

degree populat ion

residents 74,495 dayt ime populat ion

Within 1 mi le of HALCYON

Within 3 mi le of HALCYON

2,000 new rooftops occupied 2016-2018

57,287

Page 8: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

N A T U R E & U R B A N I S M

At HALCYON, nature doesn’t just surround the Village; it weaves seamlessly right into it. Sidewalks and nature trails connect into the 9.6-mile Big Creek Greenway, which in turn spills right out into the Village. There is no other place in the northern suburbs where one minute you are jogging on a path alive with songbirds, wild turkey and deer, and the next you’re in a café alive with friends and neighbors.

THE ACTIVE FAMILY: Progressive, busy and socialStatus: Married with two children Age: 35-40 Occupat ion: Dad is a marketing executive, Mom works part-time at a non-profitExerc ise: Barre for Mom, running for Dad, organized sports for kidsFood: Eating mostly clean, but ice cream indulgencesSaturdays: Soccer fields then out to lunch Here Because: Lower taxes, good schools, more space, communityPet : Goldendoodle

THE TECHY FAMILY: Smart, involved and currentStatus: Married with one child Age: 40sOccupat ion: Dad is a software developer, Mom runs a PR businessExerc ise: Cycling and skateboardingFood: Farm to table, loves ThaiSaturdays: Art festivals in Atlanta Here Because: Company transfer, good schoolsPet : Miniature Poodle

THE WI-FI -ER GIRL: Always connected, confident and purpose-driven Status: Dating Age: 28 Occupat ion: Sales associate, volunteers with dog rescueExerc ise: Yoga and joggingFood: Starbucks, Zoës KitchenSaturdays: Hiking with a friend, out with dog Here Because: Job nearby, doesn’t want to waste life in trafficPet : Cool mutt from the Humane Society

MR. AND MRS. DOWNSIZER: Active, engaged and socialStatus: Married Age: 58 Occupat ion: He’s in financial consulting, she dabbles in selling her artExerc ise: Golf, walking, and she does yogaFood: Ford Fry’s newest restaurantSaturdays: Day trip to Highlands, NC Here Because: Kids are out of the house, want walkable lifestylePet : Boykin Spaniel

THE COMMUTER GUY: Competitive, gregarious and fun-lovingStatus: Married, no kids Age: 32 Occupat ion: A software developer for DataScan TechnologiesExerc ise: Playing sports with buddies, working around the houseFood: Grilling out at home, local brewpubSaturdays: Soccer fields then out to lunch Here Because: Close to work, doesn’t want to drive for food/drink options, wants to work out outside before it’s darkPet : Goldendoodle

HALCYON PERSONAS: WHO’S HERE

Page 9: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

HALCYON RETAIL VILLAGE NIGHT RENDERING

Page 10: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

HALCYON MARKET FOOD HALL EXTERIOR

The Market Food Hall is situated in a unique setting, inspired by Halcyon’s cross-section of community, commerce and the Big Creek Trail where fresh, new and local concepts come together under one roof.

8-units within the hall, designed for chef-driven fare, overlook the central plaza located in the heart of the Halcyon community.

Page 11: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

HALCYON MARKET FOOD HALL

Page 12: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

CMX VIP: 8 SCREENS, 750 LUXURY SEATS, DINE-IN CINEMA

Page 13: PROSPEROUS. AFFLUENT. IDYLLIC. - JLL Property · Halcyon 1-Mile 3-Mile 5-Mile Daytime Population 7,129 74,495 190,714 Residential Population 2,232 57,287 157,031 Median Age 34.5 36.4

© 2018 Jones Lang LaSalle IP, Inc. All r ights reserved. All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.

j l lretail.com

B R E T T Y E N S E R Retail Development Leasing Associate+1 678 226 [email protected]

S T E V E Y E N S E RExecutive Vice President+1 770 335 [email protected]

For more information on how to make Halcyon a home for your brand, contact our project team:

Project Lead

Leasing Team

M O L L Y M O R G A NVice President Leasing +1 404 995 [email protected] halcyonforsyth.com