protecting publishers and their authors from digital piracy
TRANSCRIPT
OVERVIEW
An industry-leading solution for combating digital piracy,
Digimarc® Guardian provides an end-to-end service, scouring
the public web for infringing content and providing robust
enforcement to reduce its availability to would-be pirates.
The Guardian customer portal provides complete, real-time
transparency into the action being taken, allowing rights
holders to analyze and optimize the success of their efforts.
Enterprise-level rights holders demonstrate their commitment
to artists and authors by providing detailed visibility into
individual-work level piracy and protection, and by allowing
creators to self-report suspected violations.
Protecting Rights Holders from Digital Piracy
KEY BENEFITS
Pirated Content Removal
• Results in removal of most pirated content from the web
• Provides complete transparency into antipiracy actions taken
Industry-leading Accuracy
• Verifies infringements and violations prior to taking enforcement action
• Reduces false positives to virtually zero
Free Up Your Team
• Eliminates the burden of copyright-protection tasks from overloaded internal teams
Demonstrate Antipiracy Commitment
• Helps publishers demonstrate antipiracy commitment to authors/artists
• Includes self-reporting tool for proactive authors
DIGIMARCGUARDIAN
DIGIMARC DISCOVER®digimarc.com/app
SCAN IMAGE
GET STARTED
Visit www.digimarc.com/solutions/copyright to learn about persistent protection for your images, and get started by contacting 1-800-DIGIMARC or [email protected].
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images, and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search and transform information discovery through unparalleled reliability, efficiency, and security.
Copyright Digimarc Corporation. All rights reserved. All other trademarks are the exclusive property of their respective companies.
DIGIMARC CORPORATION9405 SW Gemini Drive, Beaverton, OR 97008 T +1 800 DIGIMARC (344 4627) F +1 503 469 4777
digimarc.com | [email protected]
Digimarc Guardian: How it Works
DISCOVERY
During the discovery phase, Digimarc’s search and machine-learning systems uncover and categorize suspected pirated content across the web. Automated search is supplemented with targeted manual search by trained customer-service personnel.
VERIFICATION
As suspicious content is identified, every individual URL is reviewed by trained customer-service personnel prior to enforcement action being taken.
ENFORCEMENT
The Guardian enforcement system is one of the most robust in the industry, going far beyond traditional notice-and-takedown service.
Filesharing and feeder sites receive direct takedown notices.
All filesharing and feeder links are sent to Google and Bing for delisting, dramatically reducing the visibility of pirated content.
REPORTING
Digimarc Guardian provides visibility into online piracy across geographies and languages, allowing publishers to measure and optimize their return on anti-piracy efforts (see Figure 1). Reporting is available on-demand 24/7 and is continuously updated with the latest available metrics.
Suspected Pirated Content
Guardian Crawl and
SearchHuman Verification
Search-Engine Delisting, Notices to Website Operators,
and Hosts.
24/7 Transparency and Reporting of all Digimarc
Actions Through Guardian Customer Portal.
DISCOVERY VERIFICATION ENFORCEMENT REPORTING
Figure 1.