prototypical academic library (pal) social media needs assessment
DESCRIPTION
Bryan, Erin and Roen's final presentation for LIBR559M December 2009TRANSCRIPT
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Social Media Training Plan for the Prototypical Academic Library (PAL)
Presented by:Bryan Carnes Roen JanykErin Rickbeil
Social media training committeeLIBR559M Student Librarians, December 2009
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Introduction – what is social media?
“Social media is a rapidly evolving field of interest for
information professionals. As the world wide web grows and progresses from Web 2.0 onwards, it is likely social media will grow exponentially…”
- PAL Social media training committee, 2009
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The goal of a social media program
"To have a plan in place to train library staff members requiring higher levels of social media literacy and knowledge, and to provide them with a social media guide to turn to as a
continuing resource."
- PAL Social media training committee, 2009
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Objectives of project
• Conduct needs assessment of library staff
• Provide social media training plan and manual
• Introduce staff to basic concepts and tools
• Develop learning goals for library staff to achieve
• Provide opportunities to implement tools
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Why academic libraries?
• To acquaint library staff with social media trends and tools used by Net generation students
• To help library staff learn new skills to meet the emerging needs of University community
• To explore potential of social media at PAL
• To implement digital innovation using social media
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Social media usage by researchers
(Corsa, Van Der Heyden, Kersten, 2009)
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Opinions of researchers
‘In the next five years, how influential will social applications be in research?’ (Csora, Van der Heyden, & Kersten, 2009).
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• Environmental survey of “skill levels” of PAL librarians• Program based on needs assessment• Examine levels of social media knowledge:
o External uses: Connecting with users Example: Using Twitter to send event updates
o Internal uses: Organizational enhancement Efficiency in terms of time and money Example: Using a virtual conference platform
PAL Needs Assessment
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• A proposed 8 week immersion • One social media module or topic per week
• Social tools used in academic libraries
• Provide hands-on, guided learning paths
• Allow for content creation & ideas sharing
Social media training plan
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• Introduction to social mediao Review introduction o Read articles (2) providedo Watch YouTube video providedo Keep notes & keep track of questionso Present questions on your blog
Week 1, Module 1
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• Blogso Create a blog
Use Blogger, Tumblr or WordPress o Post 2x week during programo Use real information & post pictureo Compare blogging platformso Track progress & questionso Use RSS to subscribe to blogs
Week 2, Module 2
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• Educational & promotional useo “on average, a new blog is created every second of every
day – and 13.7 million bloggers are still posting 3 months after their blogs are created” (p. 40)
• Dynamic information environmentso Duke University Library Digital Collection Blogo Levy Library Mount Sinai School of Medicine
• Example applicationso WordPress, Blogspot
Blogs or “Web-logs”
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• Instant messaging (IM)o Explore IM aggregators & establish account
Digsby, Meebo o Start chat with others o Take screenshot of chat, add to blogo Discuss +/- of an IM aggregatoro Track training progress on blog
Week 3, Module 3
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Instant messaging (IM)• Provide real-time reference services ‘now’• Integrate many IMs into one application• Examples in academic libraries
o Digsby University of Pittsburgh, University Library System
o Meebo University of Chicago Library
• List of IMs and SMS sites
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• Media sharing in academic librarieso Focus on most popular
Flickr Pod/Screencasts Audacity Jing YouTube Screenr
o Break into categories:Photo sharing, voice & video
Week 4, Module 4
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Module 4: Media sharing• Objectives:
o Create Flickr accounto Screencast site & YouTubeo Upload 10 photos to Flickr o Create screencast
o Post to blog & upload to YouTubeo Subscribe to several YouTube sites or channelso Track training progress
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• Flickro Storing and managing images
Tagging and RSS capableo Documenting events
Colorado College’s Tutt Libraryo Creating technical service manuals
• YouTubeo Video Sharingo Documenting Eventso Advertising Programs
Media sharing
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• Microbloggingo Create Twitter account, upload a picture, change layouto Follow organizations, friends, libraries and librarianso Explore common URL shorteners
Bit.ly, tinyURL o Explore compatible Photo & Video sites
TwiPic,TwitVido Send at least 2 tweets dailyo Track progress on blog o Inset Twitter widget on blog if possible
Week 5, Module 5
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Microblogging• Quickly disseminate information to users• Provide short, direct updates• Two-way communication • Follow other libraries & innovative leaders• Examples in academic libraries
o Twitter University of Illinois Undergraduate Library Santa Barbara City College Luria Library
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• Social bookmarking Capture & store web linksApply tags for findability
Delicious.com
o Social cataloguingCreate catalogue of books, tags, comments, search
your own & other cataloguesLibraryThing.com
Week 6, Module 6
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• Establish Delicious.com & LibraryThing accounts
• Tag web 2.0 news & articles
• Add 30 books to Your LibraryThing catalogue
• Track training progress on blog
• Insert widget into blog if possible
Social bookmarking & cataloguing
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• Feedback and social connections• User communities, folksonomies and thinking• New classification schemes & processes• Examples
o Delicious.com Penn Tags, University of Pennsylvania
o LibraryThing Museum of Anthropology at UBC
Social bookmarking & cataloguing
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• Social networkingo Create new profile
Facebook, MySpace,LinkedIn
o ‘Friend’ at least five peopleo Upload 10 photoso Create an event, invite friends to join o Upload a video to SNS profile pageo Track progress in blog
Week 7, Module 7
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Social networking sites
• Facebooko Harvard Law School Libraryo UNC Eshelman School of Pharmacy
• LinkedIno Academic Libraries Advancement and Developme
nt Network• MySpace
o Ball State University
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Hendrix, Hiarella, Hasman, Murphy, & Zafron. (2009)
Social networking sites (cont…)
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• Wikiso For online collaboration with people & organizations
o Web-based or server-basedoPBWorks, WikiSpot, Wet Paint, Wikipedia
o Experiment with PBWorks & WikiSpoto Compare the 2 sites & note differences
o Note how Wikis can be used, discuss +/-
o Track training progress and discuss on your blog
Week 8, Module 8
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Wikis• As an Intranet
o University of Minnesota Library• As training tool
o USC Aiken Gregg-Graniteville Library• As subject guide
o Ohio University Library• For in-house use (daily staff updates)
o Emily Carr University of Art + Design
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• UBC TOTS (Tools for Outreach and Teaching Series) offers training for librarians o Wikis, Virtual Worlds, Social Networking Tools, RSS,
Social Bookmarking, Google, Real-Time Communication and Mobile Devices.
• Courses offered in 2-hour sessions o Speakers, ‘sandbox’ & discussion
• Tools for evaluation and assessmento Google Docs, PBworks and Survey Monkey
UBC TOTS & Social Media
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• Evaluation of modules, updating modules
• Completion certificates
• Program offered to university community
• Liaison librarians as facilitators
• Introduce SM tools to department(s)
Future directions
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References• Connell, R. (2009). Academic Libraries, Facebook and MySpace, and Student Outreach: A Survey
of Student Opinion. portal: Libraries & the Academy, 9(1), 25-36. Retrieved from Academic Search Premier database.
• Csora, C., Van der Heyden, M., & Kersten, F. (2009). Practising what we preach: Working together to further scientific collaboration. Learned Publishing, 22(4), 304-311. Retrieved from ArticleFirst database.
• Hendrix D, Chiarella D, Hasman L, Murphy S, & Zafron ML. (2009). Use of Facebook in academic health sciences libraries. Journal of the Medical Library Association : JMLA. 97 (1), 44-7. DOI: 10.3163/1536-5050.97.1.008
• Rethlefsen, M., Engard, N., Chang, D., & Haytko, C. (2006). Social Software for Libraries and Librarians. Journal of Hospital Librarianship. 6 (4), 29-45. DOI : 10.1300/J186v06n04_03
• Ure, L., Atkey, K., & Miller, K. (2009). Exploring Social Software at UBC Library: The TOTS Series. Partnership: The Canadian Journal of Library and Information Practice and Research, 4(1), 1-5. Retrieved from http://journal.lib.uoguelph.ca/index.php/perj/article/view/932/1471
• Weaver, A. (2009). Attending conferences virtually. Access – Caulfield East Then Alice Springs, 23(3), 26-27. Retrieved from http://search.informit.com.au/documentSummary;dn=098780048443873;res=IELHSS