2 0 1 9 S t a r t D a t e 2 4 t h M a y , 2 0 1 9

Submission Date 31st July, 2019

O P E R A T I O N A L N O T E F O R I N T E R - C E N T R E C O M P E T I T I O N F O R S T U D E N T S

Mini Creative Minds (Center Level) - 1st August To 10th August 2019

RAH Submission Date to HO - 15th August 2019

To focus on & improvise the Conceptual & Technical Skillsets of students required in today’s Animation, Visual Effects & Digital

Media industry.

OBJECTIVE

THE SKILLSET INCLUDES: Originality of idea and concept

Creative thinking Technical Proficiency by using the required software tools

1. COVER DESIGN 2. COMIC PAGE 3. WEBSITE DESIGN 4. 3D ARCHITECTURAL VISUALIZATION 5. 3D ASSET MODEL 6. 3D PRODUCT PACK-SHOT 7. CHARACTER ANIMATION SEQUENCE 8. VFX - MATCHMOVING 9. VFX COMPOSITING

CATEGORIES

1. COVER DESIGN

EVALUATION CRITERIA: Based on Originality, Typography, Layout, Color sense, Design Principles &

Composition

You can digitally illustrate or paint to create Cover art design.

COLOR MODE & RESOLUTION: 200DPI - RGB Color

SUBMISSION SPECS & FILE FORMAT: JPEG Images of 1st , 2nd & 3rd winner is required to be submitted along with the

source file of your artwork (Ai, PSD, CDR).

Design a Magazine Cover using your own illustrations and

Digital Painting from any one of the Themes below

Bridal-Wear Indian Magazine Or

Cricket World Cup 2019 Magazine

COVER DESIGN

References Link : https://drive.google.com/open?id=1vyV5Rlqql1lU_P6zPwvirlRKAWjFAPIK

DOs & DON’Ts: The characters or artwork has to be

illustrated or Digitally painted . Do not use Downloaded

Photographs or images. only digitally illustrate your artwork.

Work on Layout Design, Composition & Typography as per

given references.

COVER DESIGN

COVER DESIGN

Any tool/s or software/s can be used to create the Cover Design.

File Name: e.g.: CoverD_CentreNa me_CM_Location _StudentName

Submission Format: JPEG

Submission Format: JPEG-Layout (Planning of the Cover Design)

AWARDS COVER DESIGN - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner

Team size: Individual entry

2. COMIC PAGE

We will focus on how you can break down the idea of your comic into a

visual script, and making it easy and fun to read by using different types of

panels in a template page.

Reference Link : How to Plan and Lay Out Your Comic

https://drive.google.com/open?id=1f4oIMwp_tQBs6TxtdmM2yKEPl24jCJq2

In this Category, a student designs a comic page of his short story or comic gag using any one of the 4 templates.

References Link : https://drive.google.com/open?id=1FHfmBnscB_tI_jIrGgaOejiWVVjnbvHH

COMIC PAGE

Link of Layout Templates: https://drive.google.com/open?id=1B7x3FT2yMhuKPhL3ElbA4Scl3j1RRHC5

Choose any 1 of the above 4 Layout options for your Comic Page

COMIC PAGE

Any tool/s or software/s can be used to create the Cover Design.

FILE NAME:

e.g.: ComicP_CentreName_CM_Location _StudentName

SUBMISSION FORMAT:

JPEG Submission Format:

JPEG-Layout (Planning of the Comic Page)

AWARDS

Comic Page - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winne

Team size: Individual entry

Create a Website Design (Responsive) on

ICC Cricket World Cup 2019 or Miss India Contest, with all the basic features

and functionality such as below examples.

3. WEBSITE DESIGN

Do not use existing Website Template Designs available online. Original Designs

(User Friendly Interface) & Coding / Programming is preferred.

WEBSITE DESIGN

Students have to design ICC Cricket World Cup 2019 or Miss India Contest Responsive Website for Large Desktop in 1920 x 1080 px resolution, For Laptop in 1366 x 768 px

resolution & For mobiles in 360 x 640 & 375 x 667 px resolution.

Evaluation Criteria Originality, User interface, User experience design, Creativity & Coding

FILES FORMAT & RESOLUTION FOR SUBMISSION: Responsive Website design for : 360 x 660 & 375 x 667 (Mobile)

1366 x 768 (Laptop) 1920 x 1080 (Large Desktop)

WEBSITE DESIGN

File Name: e.g.: WD_CentreName_CM_Location _StudentName

Submission Format:

Design the Website Design Responsive : 360 x 660 & 375 x 667 (Mobile), 1366 x 768 (Laptop) & 1920 x 1080 (Large Desktop)

1. Video Submission : Screen Capture Video (Duration 20 Sec)

Reference of Video Submission format : https://drive.google.com/open?id=1vzoCf_KacmIkq3DBdObhEBStsk298upe

AWARDS Website Design - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner

Team size: Individual entry

4. 3D ARCHITECTURAL VISUALIZATION

Bungalow Plan Reference Images

Reference images Downloaded Link: https://drive.google.com/open?id=1mniMGHLDsyBoc1mL_sfQg4pEVqklpBjx

Create an 3D Architectural Walkthrough of any one of the 3 given options of Bungalows showcasing

both interiors & exteriors of the Bungalow such as Bedrooms, Bathroom, kitchen, living room, porch

area, garden surrounding the bungalow besides others.

Evaluation criteria: Modeling, Texturing, Lighting, Concepts for Architectural Visualization & Camera Animation

3D ARCHITECTURAL VISUALIZATION

Second Floor

Main Level

Square Footage Breakdown

Total Heated Area:4,856 sq. ft.

1st Floor:3,225 sq. ft.

2nd Floor:1,631 sq. ft.

Optional Lower Level:2,799 sq. ft.

Beds/Baths

Bedrooms:3 or 4

Full Bathrooms:2 or 3

Half Bathrooms:1 or 2

Foundation Type

Standard

Foundations:Basement, Daylight

Optional Foundations:Crawl

3D ARCHITECTURAL VISUALIZATION

Duration: 1 min (60 seconds)

REFERENCE VIDEOS:

Link: https://drive.google.com/open?id=1ek7gL-e7LcbCgs8iJdlQb25RnbFNTpgl

Dos & Don’ts: You can use downloaded props from the Internet.

Do not use Stills with Zoom, Pan or Track, use only video with Camera Animation. Avoid Rendered videos with jitters.

Always check on Scale & Proportion of objects within the Walkthrough

3D ARCHITECTURAL VISUALIZATION

File Name:

e.g.: Arc_CentreName_CM_Location _StudentName

SUBMISSION FILE FORMAT & RESOLUTION: Create a 60-second video showcasing interior & exterior 3D Architectural

Walkthrough of a bungalow to be submitted in HD 1920 x 1080

QuickTime: H.264 (File size: not more than 30 MB)

Submission Format:

Link: https://drive.google.com/open?id=1ek7gL-e7LcbCgs8iJdlQb25RnbFNTpgl

AWARDS

3D ARCHITECTURAL VISUALIZATION 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner

Team size: Maximum 4 students

5. 3D ASSET MODEL

Create a 3D Asset Model as accurate & photo-realistic as possible to the reference

photograph.

Asset – 1 Reference images Downloaded Link:

https://drive.google.com/open?id=17rW7roJPgyNWzH09yOrTuB4cWb2li5i3

Asset – 2

Reference images Downloaded Link: https://drive.google.com/open?id=1TfW6Yqsr0

rieehtjJDi6RW3nVxrZGzJx

3D ASSET MODEL

Create a 60-second Output video which showcases the following:

(I) 3D Asset Modeling : Turnarounds of Wireframe & Greyscale (ll) Turnarounds of Texture & Lighting of the 3D Asset Model

Asset – 4

Reference images Downloaded Link: https://drive.google.com/open?id=1XttalFFzD

DRd1fmV9TRnjXUygeCxdSRU

Asset – 3

Reference images Downloaded Link: https://drive.google.com/open?id=1_pRrhrL9F

n-S65hoYnftsLwYXIbzzqzg

Asset – 5

Reference images Downloaded Link: https://drive.google.com/open?id=12no8E

KeCJuH7JA-gaCB8SCDLryrS1f5k

3D ASSET MODEL

Create 3D Asset using any of the below Reference image provided. The Entry Output Video should showcase 360-degree turnarounds of Modeling (Wireframe &

Greyscale), Texturing, Lighting & Shading.

Asset – 6

Reference images Downloaded Link: https://drive.google.com/open?id=1_Xu86rHCQQVK0fGm8a8zn_6S

CTsB5GRE

Asset – 7

Reference images Downloaded Link: https://drive.google.com/open?id=1D-

sFV9zRZJc8wy7TZ_hPYOh3sPd4mA2M

3D ASSET MODEL

File Name: e.g.: Asst_CentreName_CM_Location _StudentName

SUBMISSION FILE FORMAT & RESOLUTION:

HD 1920 x 1080 QuickTime: H.264

(File size: not more than 30 MB)

Video of Link Turnarounds: https://drive.google.com/open?id=1j58LCC-b1lFAcCS__8F8ebPtI9c9AN2L

AWARDS

3D ASSET DEVELOPMENT 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner

Team size: Individual entry Duration: 60-seconds

6. 3D PRODUCT PACKSHOT

Product Name: Amul Milk Product Features to be used as text copy

Pure Health & Pure Taste

The Taste of India

Amul Doodh Peeta Hai India

Har Pal Fresh

Product Name: Apple Watch Series 4 Product Features to be used as text copy

Not just evolved, transformed.

Proactive Health Monitor

Ultimate Workout Partner

Comprehensive Activity Tracker

Easy Ways to Connect

Create a 10-sec Product Pack-shot in 3D showcasing a Product brand TVC. Reference Images of 3D Product Packshots:

https://drive.google.com/open?id=1dhvsfhuS80nqcxNVJE_I0EnrFnyBkNcG

3D PRODUCT PACKSHOT

Product Name: Fabelle Chocolates Bar

Product Features to be used as text copy

Chocolate Reimagined

Introducing our Range Of Centre-Filled Chocolate Bars With

Felling Inspired By Rich Desserts.

Product Name: Samsung Galaxy Fold Product Features to be used as text copy

A new dawn in display technology:

the foldable Infinity Flex Display.

The future of speed and storage.

The dual battery delivering smarter power.

Performs like no other smartphone,

because it’s like no other phone

3D PRODUCT PACKSHOT

Product Features to be used as text copy

Go ahead, make my day

Product Name: Lee Cooper UE 265

Product Features to be used as text copy

Long Lasting Freshness

Impact Fragrance

Fight Bacteria

Alcohol Free Formula

Dermatologically Safe

Product Name: Nivia Deodorant

Product Features to be used as text copy

King Of The Jungle.

Even The Concrete One.

Its your Time To Own India's Most Awarded SUV.

Book Now

Product Name: Jeep

3D PRODUCT PACKSHOT

REFERENCE VIDEOS YOUTUBE LINKS: CANON 5D PACKSHOT

Link: https://vimeo.com/69415202

LAY’S MAX – DANCING CHIP Link: https://vimeo.com/109934497

HEINEKEN - ALIVE Link: https://www.youtube.com/watch?v=JbZwIWhagaU

Evaluation criteria: Packaging and Labeling, Elements of Aesthetics, art and technique, Sufficient variation

in lighting, Texturing, Camera Angles & Movement, Compositing & VFX.

3D PRODUCT PACKSHOT

File Name: e.g.: PacS_CentreName_CM_Location _StudentName

FILES FORMAT & RESOLUTION FOR SUBMISSION:

HD 1920 x 1080 QuickTime: H.264

(File size: not more than 30 MB

AWARDS 3D Product Packshot - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner

Team size: Maximum 3 students Duration: 10 Seconds

7. CHARACTER ANIMATION SEQUENCE

Create a Character Animation Sequence using any one of the 5 Audio References.

Reference Material: 5 Audio Files (WAVE files) Character: you can use Royalty Free rigged Characters Audio: Choose any one of the given 5 audio (Dialogue)

Camera: The Medium Shot

Audio Files (5 Dialogs) Link for Character Animation Sequence :

https://drive.google.com/open?id=1aak_eurq7p4q8R8kPSgV97Eu7-r8CDW9

Evaluation criteria Animation principles, Staging, blocking, Lip-sync & Expression, final output & acting of the student

CHARACTER ANIMATION SEQUENCE

• Camera must be Medium Shot , so that jury can see the full body movement (Animation) of the character • Animate the character using given dialog • Good acting, Expression & Lip-sync will be Appreciated. • The Students should be able to convey the acting, body language and expression.

Balance is three dimensional, make sure to check your animation in all views, though you are animating for given camera. Act out the scene and get a clear idea of what needs to be done Explain everything from character analysis and physical movement to facial expression and scene structure.

Focus Area: The student should focus on the Acting, Timing & Staging of the following:

Strong Poses (Line of Action & Arcs) Gestures & Body language

Facial Expressions Eye Blinks Lip Sync

CHARACTER ANIMATION SEQUENCE

EXPLORING ACTING OPTIONS: Link: https://drive.google.com/open?id=1mr9ZRVFmMja1dOlFfi5k0UZ0lQgLs_1N

AWARDS Character Animation Sequence- 1st Prize Winner / 2nd Prize Winner / 3rd Prize

Winner

FILES FORMAT & RESOLUTION FOR SUBMISSION: HD 1920 x 1080

QuickTime: H.264 (File size: not more than 30 MB)

CHARACTER ANIMATION SEQUENCE

File Name: e.g.: Anim_CentreName_CM_Location _StudentName Duration : Around 30 - 40 Seconds which should include Layout Reference Blocking Final Animation and Final output (Full Frame) Submission Format in 4 panels as per image of the left and final out put in full frame | Layout | Acting Reference | Blocking |Final output + Full Screen Final Output

Submission Format Link: https://drive.google.com/open?id=1WQzivwJcjOVFTpG0qISWpfXgsK4rOrqT

Team size: Individual entry Footage Duration: 10 seconds

8. VFX - MATCHMOVE

In this category, you have to Matchmove any one of the 2 footages provided . The Footage duration is 15 seconds.

Find the link below to download Footages of Matchmove Footage 1 & 2 Footages Link : https://drive.google.com/open?id=1nbiILfJt83WjW3Gci4ObqVlcpEscoUHv

Footage 1 Footage 2

VFX - MATCHMOVE

File Name:

e.g.: MM_CentreName_CM_Location _StudentName

SUBMISSION FILE FORMAT & RESOLUTION: HD 1920 x 1080

QuickTime: H.264 (File size: not more than 30 MB)

REFERENCE VIDEOS:

MPC Academy: Matchmove demo reel examples Link: https://drive.google.com/open?id=1tmpUAN_bm8R2zf1asmU6RnutygKiwJ_G

AWARDS

VFX Matchmove - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner

Team size: Individual entry Duration: 45 second

9. VFX COMPOSITING

Find the link below to download Footages of VFX Compositing https://drive.google.com/open?id=1J6trIsfCQ6O-aH4IqOJMhGB1gCtDXjP-

Create a VFX Compositing scene using given Video Footage (20-seconds). Using the 20-second Live Footage, the Scene must showcase Roto, Roto-paint, Matchmove, Keying,

Tracking & CG Compositing as shown in the reference video.

VFX COMPOSITING

Submission Video should showcase as per below stages Final Output : 20 seconds

VFX Breakdown : 1 min (Roto, Roto-paint, Keying, Match-move, Tracking, Matte painting, Color Correction, CG Models, Final Comp)

Reference Video: Please watch the reference video to understand the

submission quality and various techniques of VFX Compositing to be showcased in your video.

Link https://drive.google.com/open?id=1XJ4U-VtIpgHJhDx6qDmcwAGHvmWBeNzV

VFX COMPOSITING

File Name: e.g.: VFX_CentreName_CM_Location _StudentName

SUBMISSION FILE FORMAT & RESOLUTION:

HD 1920 x 1080 QuickTime: H.264

(File size: not more than 30 MB)

AWARDS VFX Compositing - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner

Team size: Maximum 4 students Duration: 1 min 15 Secs

1. COVER DESIGN (Individual Entry) 2. COMIC PAGE (Individual Entry) 3. WEBSITE DESIGN (Individual Entry) 4. 3D ARCHITECTURAL VISUALIZATION (Maximum 4 students) 5. 3D ASSET DEVELOPMENT (Individual Entry) 6. 3D PRODUCT PACK-SHOT (Maximum 3 students) 7. CHARACTER ANIMATION SEQUENCE (Individual Entry) 8. VFX – MATCHMOVING (Individual Entry) 9. VFX COMPOSITING (Maximum 4 students)

CATEGORIES & TEAM SIZE

Master link of Creative Minds 2019 (All Reference Material, layouts & Footages) https://drive.google.com/open?id=1btCpXfAceyODNm-UNBn4SeVhdKbbewx5

1. All students should be aware of the competition along with the rules. 2. Faculty to inform every batch about the competition. 3. Students to be informed about the importance of the evaluation parameters so that

they can put in their best. 4. After the submission date of the competition the Centre would select the top

nominations by conducting a mini Creative Minds event at the center. The center can approach local industry professionals as in center Jury members along with Acads/ Sales/RO/HO team members.

5. The final submission of top 3 winners from each category of mini creative minds to reach the respective RAH as per the submission dates communicated by respective RAH.

6. The technical staff at the Centre will be responsible for grooming the students with respect to presentation skills, handling Q&A and timely completion of the project and also the Thought-Process Orientation. Any Clarification please connect to RAH.

COMPETITION GUIDELINES

CENTER LEVEL PARTICIPATION

Respective RAHs will send the top 3 winners of each category per center of the region to the HO for the final jury by industry

experts.

The top 3 winners per category will be announced & showcased at the creative minds in respective regions.

EVALUATION OF THE ENTRY

Also ensure you stick to the duration mentioned above in each category. No title or logo animation would be allowed at the start of the entry video Credits of the Arena Centre & students should be single frame & would appear at

the end of the Video. Don’t put watermark of center or student names on your submission. Such entries

will not be accepted Any tools of Active Arena courses can be used. Group work will be allowed in “3D PRODUCT PACK-SHOT / VFX COMPOSITING / 3D

ARCHITECTURAL VISUALIZATION”. Even 1 individual can participate. Entries to reach the respective RAH by the submission date.

END CREDITS

RULES FOR THE COMPETITION

1. The Decision of the jury is deemed to be final. 2. The Center will submit Maximum of top 3 entries for each category 3. You must follow the references (Guideline) which we have shared for each category &

don’t modify or change the references which head office have shared 4. Please follow the video compression for final submission - (HD 1080x1920, H.264

QuickTime) 5. The competition is open to all existing students in the center. 6. Student Participation in creative minds will have to pay Rs.TBD/-. 7. The Authorization letter/mail need to be sent in the Letter Head and need to be

submitted along with the entries.

9. Arena Animation holds the right to reject the submitted work by the Centre. The

jury’s decision would be final and they hold no explanation for the same to whomsoever under any circumstances.

10. If any Centre fails to send the students Projects ON TIME, Aptech, HO holds the right to disqualify the Centre from the competition

11. If there is any disparity found on the topic mentioned while presenting the jury members / Arena Animation holds the right to disqualify him/her.

12. Reference (Like Model Structure / Sound etc) used from other sources has to be mentioned or given credit.

13. Duration mentioned in each and every category need to be adhered if duration increases for any reason will be disqualified.

14. We invite all centers to participate in this competition and provide students the opportunity to exhibit their creative talents.

RULES FOR THE COMPETITION

EXECUTION GUIDELINES

Following suggestions on event format. The same will be decided by GH’s on Event Mode post consultation with team members and respective Business Partners of each locations 1. On Ground Execution 2. Online Execution

On Ground Execution : 1. The event can be executed in Auditorium or 4/5 star hotel 2. Locations will be finalized basis on number of participation each city to recover execution cost 3. Collection / Recovery from students as participation fee will be collected by the respective GHs 4. Event conduct will be done basis on recovery Vs Execution model

Online Execution

1. Winner will be announced on digital platform post jury of each category

2. Winner certificate and Trophies will be dispatched directly to respective cities/location

Based on above GH’s will communicate the proposed event model / date / venue for

execution

Thank You