pro:two identity
DESCRIPTION
Pro:Two Identity. Student No. B00548343 Name: Winnie Tang. Identify. I wanted to re-brand my parents Chinese Takeaway “ Yau Kee ” as I thought it could do with a fresh new look. I started brainstorming ideas of logo ideas: Use of Chinese Zodiac: 2012 = 2013 = Snake Characters - PowerPoint PPT PresentationTRANSCRIPT
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Pro:Two Identity
Student No. B00548343Name: Winnie Tang
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IdentifyI wanted to re-brand my parents Chinese Takeaway “Yau Kee” as I thought it could do with a fresh new look.
I started brainstorming ideas of logo ideas:
1. Use of Chinese Zodiac: 2012 = 2013 = Snake2. Characters3. Chinese Symbols
I wanted to keep the name of the business and explore different type fonts and introduce a character with the logo.
I want to add more colour and modern style to appeal to the audience more, with my style added into the mix.
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ResearchTo start off with I looked online to research logo ideas and branding:
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ThemeI then looked into the themes I could use for my logo:
Food Garden
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ThemeI thought using the Zodiac animal would be fun and I also started to look at red pandas as they are from china.
Zodiac Animals Red Panda
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Chinese SymbolsI also had a look into using objects than associate with China:
Lanterns & Charms Other
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CharactersMy next step of research was looking into characters such as a little Chinese girl & boy:
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Sketches – Chinese ZodiacI started to sketch out my logo with the Chinese Zodiac animals: Snake & Dragon:
The composition balance between the text and the animal was quite hard to achieve, and I didn’t like how the logo was turning out. So I started to sketch Red Pandas to see how it could be incorporated with the logo.
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Sketches – Red Panda
I thought the Red Pandas did not suit in the end as I wanted to add something which related to China.
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Sketches – Children Characters
I enjoyed the idea of having little children characters and, as a result, I could sketch
quite a few ideas.
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Logo Composition
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Final Character Design Idea
I wanted to keep the illustration of the Chinese boy & girl simple with features, such as the clothes, recognisable to the audience of the country represented.
I incorporated my style of design and cuteness appeal to ensure my signature was present.
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Design
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More Design
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Exploring
As the customer is a Chinese Takeaway, there is the opportunity to create stationary for the business that could be used. I sketched a few ideas on menus, letterheads, business cards, packaging, stickers, etc.
But first I will create the logo…
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My Logo Design
I had many ideas on the composition and it was extremely hard to choose one logo. I decided with the many different types of stationary to create, I could use the logo which best suited the format of the stationary. All the logos relate to each other and you can tell they are the from the same business.
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Development - StationaryLetterhead Receipt
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Development - Stationary
Compliment Slip
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Development - Stationary
Business Card:2 Versions Back
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Development - StationaryCharacter Profile of the Boy and girl: