proud sponsor of - international franchise association ... trends in... · pitch / storyboard...
TRANSCRIPT
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Proud Sponsor of this Convention!
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We Have All Sorts of Partnerships
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A few questions…
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Who are you?
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What do you do?
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Why are you here?
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Why You Are HereLearn How to Develop a Creative ConceptUnderstand Strength in Different Marketing ApproachesFully Realize an Audience Persona
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Today, We’re All Mad Men
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Cast a Spokesperson
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Do a Day in the Life
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Crowdsource Your Footage
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Illustrate Your Issue
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Write a Comedy Sketch
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The Challenge
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Make a Bookstore Franchise Cool
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The Audience
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The Lovable Nerds
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The Misunderstood Loner (with a Heart of Gold)
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The Obnoxious Popular Guy (with a Heart of Gold?)
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The Good Student Ready to Break Bad
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The Good Student Who Will Grow Up to be Cooler than
Everyone Else
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The Impressions
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“Mom, you gotta take me there because I’m too young to drive!”
“Hey peers, let’s meet up and converse at that new place.”
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Creative ExerciseIdentify Audience PersonaDescribe General ApproachPitch / StoryboardSlogan / HashtagLocal Market Customization
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Required Reading
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Why You Are HereLearn How to Develop a Creative ConceptUnderstand Strength in Different Marketing ApproachesFully Realize an Audience Persona