Proudly introducing the new CRAFT + ESTATE diamond seal representing a uniqueand carefully selected portfolio of WINE, SPIRITS and SAKE.

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wHaT DOES CRaFT + ESTaTE M EaN?

The Craft + Estate seal o�ers wine & spirits enthusiasts

a dynamic and vibrant collection of hand-selected and

critically acclaimed wines, spirits, and sakes that promise

a journey of discovery. Our fresh and contemporary

approach is rooted in the belief that quality knows No

Boundaries. Representing centuries-old producers, modern

visionaries, and a growing international community of artful

distillers, Craft + Estate delivers uncompromising quality

while celebrating uniqueness and diversity.

HOw TH E LOGO REPrESENTS TH E PORTFOLIO

The interplay between the stark black line and warm

brown diamond represents the balance between the fresh

innovative outlook and traditional craft influences within

the portfolio. This juxtaposition between the new and the

classic is amplified with the two di�erent fonts – one more

modern and one more traditional - chosen for the words

“Craft” and “Estate.” In breaking the continuity of the line,

the diamond reinforces the “No Boundaries” spirit that this

portfolio embodies.

ROLLOUT PLaNInitiative Dates

Back Label Logo Usage Guidelines March 2016

Brand Usage Guidelines April 2016

On Shelf January 2017

TH E vaLUES EM BODI ED By CRaFT + ESTaTE• Fresh, modern, innovative, and unencumbered

• Representing estates of exquisite quality, iconic names, cult producers, and acclaimed pioneers

• Diversity and Scope of Portfolio – from wines to spirits to sake – spanning 5 di�erent continents