proven steps to jumpstarting and logging a simple habit with dailybooth
DESCRIPTION
How DailyBooth effectivley facilitates the simple habit formation of taking photos and posting updates.TRANSCRIPT
Proven Steps to Jumpstarting and
Logging a simple habitHow DAILYBOOTH effectively
facilitates the simple habit formation of taking photos and posting updates
By Shuqiao Songhabits.stanford.edu
1. “Sign Up Now”!Trigger: Button (Facilitator)Ability: Simple. (Click+Username + Email + Password = Done.)Motivation: Curiosity, Pleasure
Green Dot Behavior
2. Add/follow suggested users
Trigger: Website Prompt (Spark)Ability: Simple. (Check user boxes + Add)Motivation: Social Acceptance, Pleasure
Green Dot Behavior
3. Set up web-camera
Trigger: Website Prompt (Facilitator)Ability: Simple. (Click camera type)Motivation: Pleasure
Green (or Blue) Dot Behavior
3. Snap a Picture! Write a blurb!
Trigger: Website Photobooth (Facilitator)Ability: Simple. (Snap/Click + type+ Save)Motivation: Pleasure
Green (or Blue) Dot Behavior
4. Interact w/Live Feed
Trigger: Website Button (Facilitator)Ability: Simple. (Click+ View)Motivation: Pleasure, Social Acceptance
Green Dot Behavior
5. Settings (Set up notifications)
Trigger: Website Buttons (Facilitator)Ability: Simple. (Click + Click +…+ Save)Motivation: Pleasure
Green (or Blue) Dot Behavior
6. MORE pictures! MORE blurbs!Trigger: Email notification if you haven’t taken a photo in 24 hours (Signal)Ability: Simple. (Click link + snap picture + type + save)Motivation: Pleasure
Green Dot Behavior Blue Path Behavior
7. MORE social interaction w/Live Feed!
Trigger: Website Button (Facilitator)Ability: Simple. (Click+ View)Motivation: Pleasure, Social Acceptance
Green Dot Behavior Blue Path Behavior
1 2 345
67
Some Insights• What counts as green (new) vs. blue (familiar)? Depends on user and
use….how much a difference doe this distinction make?– Creating an account in general vs. Creating an account for this specific site
• To be more effective in persuading users: DailyBooth could employ more span behaviors (bit of a jump from dot to path)
• But maybe a lighter or more random use of the email notifications – 24 hour notice was designed for their original goal to get users to take a “daily”
photo for 365+ days to see how your face changes…now, new goal is just documenting/sharing your life—need to update the trigger design!
• Lots of immediate Green and Blue dot behaviors act as early positive feedback/reinforcement for habit formation (it feels rewarding)
• Push triggers for social participation in new users. For example: Having followers is a big deal (people expect things of you). Commenting on other people’s photo blurbs/answering their questions is encouraged. Being part of an epic photo thread post is fun.
• Photos are compelling and fun. Dailybooth has potential to be used in other ways…e.g. as a sort of habit/goal/update logging/tracking mechanism.
habits.stanford.edu