Providing Perfectly Segmented Marketing

Opportunities to theTax Administrator Market

www.taxadmin.org/events

Partnership Guide

2016For more information:

Annual Meeting

June 12-15, 2016Loews Annapolis and

Westin AnnapolisAnnapolis, MD

Technology Conference

August 7-10, 2016Pittsburgh Westin

Convention CenterPittsburgh, PA

Electronic Filing SymposiumMay 2-4, 2016Kansas City MarriottKansas City, Missouri

Tobacco Tax Annual ConferenceAugust 14-17, 2016Omni Providence HotelProvidence, Rhode Island

Motor Fuel Annual ConferenceSeptember 18-21, 2016DoubleTree by Hilton HotelPortland, Maine

Revenue Estimation ConferenceOctober 16-19, 2016Berkeley Oceanfront HotelAsbury Park, New Jersey

Event Portfolio2016With six highly customized products, the Federation of Tax Administrators’ 2016 Event Portfolio contains targeted opportunities to deliver your message to both decision-makers and end-users in specialized tax administration markets. Partnership opportunities are available for companies of all sizes and budgets, helping you reach Commissioners, Top Deputies, Legal Staff, Budget Directors, and heads of state tax divisions with specific needs. Whether you’re looking to enter the tax administrator market or to maintain market leadership with strategic investment, the FTA Event Portfolio has your needs covered.

Place your company in front of more than 250 senior agency officials and senior tax administrators!

Gold Level - $13,500 n Opportunity to deliver a 45-minute “Solution Series” presentationn One table top display in the reception arean Recognition from the podium during the opening sessionn Inclusion of your collateral material in the attendee registration packagen Two full conference registrationsn Your company logo on partner signage, event website, pre-show mailings and show program. n One time usage of the pre- and post-event attendee list for mailing purposes n Opportunity to host a hospitality suite at the event and provide a room drop of your gift or collateral material

Silver Level - $6,500n One table top display in the reception arean One full conference registrationn Your company listing on partner signage, event website, pre-show mailings and show program.n One time usage of the pre- and post-event attendee list for mailing purposesn Opportunity to host a hospitality suite at the event and provide a room drop of your gift or collateral material

Bronze Level - $3,500 n Your company listing on partner signage, event website, pre-show mailings and show program. n One time usage of the pre- and post-event attendee list for mailing purposes n Opportunity to host a hospitality suite at the event and provide a room drop of your gift or collateral material

Keynote Speaker - $4,000Exclusive Opportunity - Wednesday KeynoteCommunication Bleeps and Blunders in Business presented by Todd Huntn Opportunity to introduce Keynote Speaker - script provided by FTAn Projection of company logo on screen prior to presentationn Your company logo on Partner signage and on-site programn One complimentary conference registrationn One time usage of the pre- and post-event attendee list for marketing purposes

June 12-15, 2016Loews Annapolis and

Westin AnnapolisAnnapolis, MD

Attendees at the FTA Annual Meeting include hard-to-reach Commissioners,

Top Deputies, Top Legal Staff, and Policy Leaders such as Economists and

Budget Directors.

With substantive discussions on emerging state and federal tax policy, the Annual Meeting is a “must attend” event for industry leaders. By joining

this select group as a marketing partner, you gain a unique opportunity

to showcase your products, share best practices, and provide vital education.

Purchase a Gold, Silver or Bronze

package at both the Annual Meeting and the Technology

Conference for a 15% discount!

Opportunities Annual Meeting

August 7-10, 2016Pittsburgh WestinConvention CenterPittsburgh, PAGovernment MIS directors and technology managers attend the FTA Technology Conference and Exposition each year to learn best practices and stay current on the latest advances in tax technology. These industry technology leaders return year after year, because the Technology Conference and Exposition offers outstanding networking and important educational opportunities.

Exhibit Space - $2,000Dedicated hours and social events in the hall ensure attendees spend significant time with our exhibiting partners. Participate and gain access to a targeted audience of decision makers and buyers evaluating the newest in technology and services. Each 10 x 10 exhibit space includes:n One full conference registration n Additional exhibit hall passes available at $350 each

Gold Level - $13,500 n Opportunity to deliver a 45-minute “Solution Series” presentation n One 10 x 10 exhibit space n Recognition from the podium during the opening session n Inclusion of your collateral material in the attendee registration package n Two full conference registrations n Your company logo on partner signage, event website, pre-show mailings and show program. n One time usage of the pre- and post-event attendee list for mailing purposes n Opportunity to host a hospitality suite at the event and provide a room drop of your gift or collateral material

Silver Level - $6,500n One full conference registrationn Your company listing on partner signage, event website, pre-show mailings and show program. n One time usage of the pre- and post-event attendee list for mailing purposes n Opportunity to host a hospitality suite at the event and provide a room drop of your gift or collateral material

Bronze Level - $3,500 n Your company listing on partner signage, event website, pre-show mailings and show program. n One time usage of the pre- and post-event attendee list for mailing purposes n Opportunity to host a hospitality suite at the event and provide a room drop of your gift or collateral material

Technology Conference & Exposition

Purchase a Gold, Silver or Bronze package at the Annual Meeting and the Technology Conference for a 15% discount!

OpportunitiesMeet top state technology professionals and decision makers for IT, Technology, Compliance, and e-Filing Solutions.

Branding Opportunities

Official Conference Tote BagsPartner provides Tote BagsAnnual Meeting Investment: $2,000 Technology Conference Investment: $2,000

Official Conference LanyardsPartner provides LanyardsAnnual Meeting Investment: $2,000 Technology Conference Investment: $2,000

Conference PadfoliosPartner provides PadfoliosAnnual Meeting Investment: $1,750 Technology Conference Investment: $1,750

Logo Room KeyFTA Provides Single-Sided Full-Color Key CardsAnnual Meeting Investment: $3,750 Technology Conference Investment: $3,750

Room Drop at Host Hotel Item of your choice (marketing piece, food item, company branded item, etc.) to be placed in every attendee’s room. This premier opportunity for outstanding name recognition will make your company stand out.

Annual Meeting Investment: $3,000 Technology Conference Investment: $3,000

Hospitality Suite Only available to Gold, Silver, and Bronze Marketing Partners.We will authorize your rental of a hospitality suite at the host hotel allowing you to entertain in a style that supports your marketing goals. This is a great opportunity for private face-time with conference attendees. Please contact us for details.

Annual Meeting Investment: Marketing Partner is responsible for all costs associated with Hospitality Suite entertaining.Technology Conference Investment: Marketing Partner is responsible for all costs associated with Hospitality Suite entertaining.

For our Marketing and Exhibitor Partners, FTA offers the additional exposure of branded opportunities. The list below

offers a series of unique opportunities to extend your message to conference attendees. The sponsor works directly with the

provider of their choice (except where noted) to deliver the product that best reflects their corporate identity. FTA must

approve all items prior to production.

Distribution of any corporate literature or logo items is not permitted unless specifically allowed under your Marketing Partner or Exhibitor status.

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For more information:Call: Keith Biersner at

FTA Marketing Headquarters - 571-233-4503Email: keith.biersner@tbgevents.com

Web: www.taxadmin.org/events

Choose the Marketing Package that fits your needs!Take advantage of our marketing opportunities and benefit from face-to-face networking with

attendees, and while staying abreast of the latest trends, directions, and issues affecting the industry.

Annual Meeting $13,500 $6,500 $3,500 Gold Silver Bronze Solution Series Track *Verbal recognition at Opening SessionCollateral included in registration packageTabletop DisplayFull Conference Registrations 2 1Company featured on Annual Meeting website Logo ListingCompany featured on partner signage throughout meeting Logo Listing ListingCompany featured in onsite program** Logo Listing ListingCompany featured in pre-conference mailing pieces** Logo Listing ListingMarketing Partner RibbonsOpportunity to host hospitality suite***Opportunity for room drop***

Pre- and post-show attendee list

Technology $13,500 $6,500 $3,500 $2000 Conference Gold Silver Bronze Booth Only

Solution Series Track *10’ x 10’ booth in Exhibit HallVerbal recognition at Opening SessionCollateral included in registration packageFull Conference Registrations 2 1 1Company featured on Technology Conference website Logo Listing Company featured on partner signage throughout conference Logo Listing ListingCompany featured in onsite program** Logo Listing Listing ListingCompany featured in pre-conference mailing pieces** Logo Listing ListingMarketing Partner RibbonsOpportunity to host hospitality suite***Opportunity for room drop***Pre- and post-show attendee list

*On a space available basis **If received by the publication date ***Additional costs apply

*On a space available basis **If received by the publication date ***Additional costs apply

Opportunities

May 2-4, 2016 Kansas City Marriott Kansas City, MO

Present your products and services to tax

officials focusing on electronic filing

solutions.

2016 Electronic Filing Symposium

For more information:Call: Keith Biersner at

FTA Marketing Headquarters - 571-233-4503Email: keith.biersner@tbgevents.com

Web: http://www.taxadmin.org/events

Marketing Partner - $2,000 n Collateral and company information on Resource Directory (flash drive) n One full conference registration n Logo featured on Marketing Partner sign at the Electronic Filing Symposium n Logo featured on Symposium website n Pre-conference registration list n Marketing Partner Ribbons

Additional Branding OpportunitiesConference Registration Bags – $800 n Partner provides bags n Present Electronic Filing Symposium attendees with a bag of your choice. This highly visible branding opportunity positions your company as an industry leader.**

Conference Lanyards – $800 n Partner provides lanyards n Sponsorship of the lanyards (neck cords that hold name badges) places your company in front of all conference attendees.**

Conference Padfolios – $800 n Partner provides padfolios n Increase your visibility with the Electronic Filing Symposium attendees by providing conference padfolios.**

**Design Requires FTA Approval

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Present your products and services to state tax representatives who are seeking the latest

information regarding tobacco tax administration.

2016 Tobacco Tax Annual Conference

For more information:Call: Keith Biersner at

FTA Marketing Headquarters - 571-233-4503Email: keith.biersner@tbgevents.com

Web: http://www.taxadmin.org/events

August 14-17, 2016Omni Providence HotelProvidence, RI

OpportunitiesPremium Marketing Partner - $5,000 n One 6’ Table Top Display in the registration and break area n One full conference registration n Logo featured as Premium Partner on Marketing Partner sign at Tobacco Tax Annual Meeting n Logo featured on sign at the Opening Reception and Closing Dinner n Logo featured as Premium Partner on the Conference website n Opportunity to provide collateral for conference notebook n Pre-Conference registration list n Marketing Partner Ribbons

Marketing Partner - $3,000 n One 6’ Table Top Display in the registration and break area n One full conference registration n Logo featured on Marketing Partner sign at Tobacco Tax Annual Meeting n Logo featured on the Conference website n Pre-Conference registration list n Marketing Partner Ribbons

Additional Branding OpportunitiesConference Registration Bags – $800 n Partner provides bags n Present Tobacco Tax Annual Meeting attendees with a bag of your choice. This highly visible branding opportunity positions your company as an industry leader.**

Conference Lanyards – $800 n Partner provides lanyards n Sponsorship of the lanyards (neck cords that hold name badges) places your company in front of all conference attendees.**

Conference Padfolios – $800 n Partner provides padfolios n Increase your visibility with the Tobacco Tax Annual Meeting attendees by providing conference padfolios.**

** Design requires FTA approval

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Opportunities

September 18-21, 2016 DoubleTree by Hilton HotelPortland, ME

Present your products and services to tax officials focused on motor fuel tax administration.

2016 Motor FuelTax Annual Conference

For more information:Call: Keith Biersner at

FTA Marketing Headquarters - 571-233-4503Email: keith.biersner@tbgevents.com

Web: http://www.taxadmin.org/events

Premium Marketing Partner - $4,000 n One 6’ Table Top Display in the registration and break area n One full conference registration n Logo featured as Premium Partner on Marketing Partner sign at Motor Fuel Tax Annual Meeting n Logo featured on sign at the Opening Reception and Closing Dinner n Logo featured on Conference website n Opportunity to provide collateral for conference notebook n Pre-Conference registration list n Marketing Partner Ribbons

Marketing Partner - $2,000 n One 6’ Table Top Display in the registration and break area n One full conference registration n Logo featured on Marketing Partner sign at Motor Fuel Tax Annual Conference n Logo featured on Conference website n Pre-Conference registration list n Marketing Partner Ribbons

Additional Branding OpportunitiesConference Registration Bags – $800 n Partner provides bags n Present Motor Fuel Tax attendees with a bag of your choice. This highly visible branding opportunity positions your company as an industry leader.**

Conference Lanyards – $800 n Partner provides lanyards n Sponsorship of the lanyards (neck cords that hold name badges) places your company in front of all conference attendees.**

Conference Padfolios – $800 n Partner provides padfolios n Increase your visibility with the Motor Fuel Tax attendees by providing conference padfolios.**

**Design requires FTA approval

Opportunities

October 16-19, 2016Berkeley Oceanfront HotelAsbury Park, NJ

Present your products and services to state tax economists from across

the country.

2016 Revenue Estimation Conference

For more information:Call: Keith Biersner at

FTA Marketing Headquarters - 571-233-4503Email: keith.biersner@tbgevents.com

Web: http://www.taxadmin.org/events

Marketing Partner - $2,000 n One 6’ Table Top Display in the registration and break area n One full conference registration n Opportunity to deliver a “Solution Series” presentation n Logo featured on Marketing Partner sign at the Revenue Estimation Conference n Logo featured on Conference website n Pre-Conference registration list n Marketing Partner ribbons

Additional Branding OpportunitiesConference Registration Bags – $800 n Purchaser provides bags n Present Revenue Estimation Conference attendees with a bag of your choice. This highly visible branding opportunity positions your company as an industry leader. **

Conference Lanyards – $800 n Partner provides lanyards n Sponsorship of the lanyards (neck cords that hold name badges) places your company in front of all conference attendees. **

Conference Padfolios – $800 n Partner provides padfolios n Increase your visibility with the Revenue Estimation Conference attendees by providing conference padfolios.. **

**Design requires FTA approval