proving your value - borrell...
TRANSCRIPT
To help agencies and publishers prove value through effective and efficient data storytelling.
OUR PURPOSE
TRUSTED BY
Insights
DATA VOMITING VS DATA STORYTELLING
VS
July Performance
Web + Phone Leads
As we saw last month, your conversions increased by almost 20% mostly due to the launch of 2 new AdWords campaigns that promoted the new student special. Now that we have had a few weeks to optimize the keywords and geo targeting of these new initiatives, we were also able to reduce your cost per lead by almost 12% compared to the previous month.
2817.50%
Previous Months
April May June
18 20 23
CALL TRACKING
How Call Tracking Works
A potential customer Searches online and Clicks on your ad
1 2 3 4
A unique phone number is listed on your ad’s landing
page for the customer
The cell rings through to your business
The keyword(s), campaign, call duration, etc, are tracked by the unique number and are instantly available to help
optimize your Pay-Per-Click campaigns.
Broadcast - TV & Digital
Insights
We launched 2 TV spots last month that aired at 9am hour and 4pm hour. The visual below illustrates how these TV spots affected web traffic to your site. We saw a rise in traffic during spot 1 of over 3,000 more and during spot 2, and increase of almost 7,000 more visitors.
TV Spot 1 TV Spot 2
1. Ask your clients about their appetite for data
2. Dashboards help you win, reports help you retain
3. Data storytelling > data vomit
4. Call tracking is key
5. Offline → Online attribution is possible
6. It doesn’t have to be hard and can be scaled
KEY TAKEAWAYS
REQUEST A FREE DEMO TODAY
TRUSTED BY
REPORTING. DASHBOARDS. CALL TRACKING.
www.ninjacat.io