Organised by Crop Protection Monthly and EnigmaMarketing Research in conjunction with the BCPC

17-18 OCTOBER 2007,GLASGOW, SCOTLAND

DEVELOPING SUCCESSFUL BUSINESS STRATEGIES

Provisional Programme

E N I G M AMARKETING RESEARCH

E N I G M AMARKETING RESEARCH

Crop Protection Business Seminar 2007

Topic Speakers

Gautam Sirur,Director and Principal Consultant,

Cropnosis

Changes in the global crop protection industry – is growth always an uphill task ?What are the drivers of change:

Horn of plenty? Food, feed and industry

Over a barrel? Energy - impact on costs

El niño or La niña? Environmental change and its impacts

In the limelight at last? Investors and the climate forinvesting in agchems and seeds

Innovations ring in change? In chemistry, in seeds andbiotechnology

Leaders or followers? Companies that adapt

A country focus on China

SpeakersThe importance of product stewardship

What is product stewardship

The origins and industry standards

Mike Carroll,Global Regulatory Affairs Manager

Dow AgroSciences

To be announced

Domestic distributor to pan-Europeanplayer - strategies for market defence andgrowth of a medium-sized company

Company and market situation in the mid 1990's

Growth opportunities for SME's via new markets andproducts

Strategy for the 21st century to maintain growth andindependence

Opportunities in non-crop sectors - amenityand home & garden markets

Dr Richard Youngman,Director Marketing & Business

Development,Stähler International

Topic

The Latin America market for agrochemicalsOverview of the core markets -  Brazil, Argentina, Mexico,Colombia

Product groups and top 10 crops

Growth of farms

Market shares of the top companies

Outlook for of the crop protection and biotech markets

CPBS 2007 is to be held on 17th and 18th October at the Crowne Plaza Hotel in Glasgow. It willcoincide with the annual BCPC conference and the XVI International Plant Protection Congressmaking it the largest crop protection event of its kind. The seminar will focus on the commercialaspects of the agrochemical industry and seeks to create a forum for educated debate involving bothresearch orientated companies and the generic sector. The seminar will assist delegates to betterunderstand the major drivers influencing the global agrochemical industry and will enable them tocreate successful business strategies for growth in this challenging environment.

2. Marketing/Case Studies - defending market position andidentifying the new growth opportunities

1. Markets - developing markets and the drivers for growth

To be announced

Burkhard Kleffman,Global CEO, Kleffman Group

Crop Protection Business Seminar 2007

Crowne Plaza Hotel, Glasgow, Scotland

Call for papers for CPBS 200717th -18th October 2007

Topic Speakers Agrochemical purchasing strategies

Sourcing in a global market

What it takes to be a preferred supplier

Dr Hans ElmsheuserHead Global Purchasing

Syngenta Crop Protection

Supply chain strategy for an agrochemical marketing organisation

Answering the needs for profitablity and riskmanagement in a changing environment

Communication – listening to what the customer wants

Reliability of supply and minimising risks

Fulfilling the responsible care guidelines of yourcustomers

Dirk Steffan,Business Development Engineer,

Gowan Company

Dr Uwe Brunk,Head of Agro Business, Saltigo,

Chair of the AgrochemicalIntermediate Manufacturers in

Europe (AIME)

Topic SpeakersTrends in R&D - the need for continuedinvestment

New product introduction and commercial success

Impact of GM crops on product R&D

The cost of undertaking R&D

Company R&D focus

Major new products in development

The need for new products To be announced

Dr Matthew Phillips,Partner,

Phillips McDougall

Topic Speakers

Dr Noam Mushkin,Patent Attorney,

Corporate intellectual Property Counsel,Makhteshim Agan

The legal hurdles for generic developmentThe patent “pitfalls” in crop protection productdevelopment

Navigating the pitfalls

Strategies for creating affordable and enforceable IP

4. The R&D sector- the need for continued investment

5. The Generic sector- establishing a credible and sustainable position

Global expansion of a generic agrochemicalcompany

To be announced

SpeakersTopicParallel imports into Europe - the pros andcons

· Review of the current state of parallel import rules

· Proposals to implement consistent processes in memberstates dealing with parallel trade applications

· The need for appropriate enforcement

· The need for a revision on labelling of parallel tradedproducts

· Industry recommendations for the future.

Rocky Rowe,Adviser - Trade Issues,

European Crop Protection Association

Terry Tooby,Regulatory Affairs Director,

JSC International

6. Legal/Registration - working within the rules

3. Supply Chain Strategy - supply chain management in a maturingmarket

The impact on the EU market of the newregulations that will replace 91/414

For more information contactDr Nigel Uttley

Enigma Marketing Research

Tel: 01477 544056E-mail: emrgoostrey@msn.com