proximity marketing and the impact on the digital marketer - lisa apolinski, 3 dog write
TRANSCRIPT
- 1. Proximity Marketing and the Impact on the Digital Marketer Lisa Apolinski, CEO, 3 Dog Write Inc. Digimarcon West Conference, May 2015 @LisaABlogger FB: 3DogWrite
- 2. Between 35-50% of sales go to the vendor that responds first. InsideSales.com
- 3. What is proximity marketing Location-based Real time engagement Catching an inbound marketing lead at near-zero point of decision making
- 4. LTE Direct Universal application in devices Wi-Fi independent No battery drain
- 5. Pros and cons for the digital marketer New definition to responding first Have the potential to influence the prospects expectation of the product/service. Expect more competition in the mix Generic messaging will not be able to compete
- 6. How might this work? Relevant Added incentive Call to action
- 7. How might this work? Relevant Added incentive Call to action