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Pruksa Real Estate Pcl 3Q15 Company Visit Plum Central Station Plum condo central station The Plant Elite Plum condo central station The Plant Elite Plum condo central station

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Page 1: Pruksa Real Estate Pcl 3Q15 Company Visit - listed companyps.listedcompany.com/misc/PRESN/20151117-ps-company-visit-3q20… · Pruksa Real Estate Pcl . 3Q15 Company Visit . ... 9,395

Pruksa Real Estate Pcl

3Q15 Company Visit

Plum Central Station Plum condo central station The Plant Elite Plum condo central station

The Plant Elite

Plum condo central station

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204,581 213,082 195,420

273,946 259,469

311,852

348,536

293,454

337,487

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

2007 2008 2009 2010 2011 2012 2013 2014 2015 (F)

BMR market size (Bt m)

% Growth (YOY)

15% -16%

12%

20%

-5% 40%

-8%

4%

2 Source: Consumer & Marketing Intelligence division, Corporate Marketing at Pruksa Real Estate Pcl.

Flood

Political uncertainty

Political uncertainty

(Bt m)

Bangkok Metropolitan Region (BMR) Market’s

size and percentage growth

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55,873 64,560

85,610 70,750

142,102 192,801

9,869

9,376

2014 2015 (F)

+15% yoy

293,454 337,487

3 Calculation base on presale Source: Marketing Intelligence and brand management division, Corporate Marketing at Pruksa Real Estate Pcl.

.

2015 BMR market outlook (Bt m)

The BMR market grew at 19% in 9M15 and

2015 is expected to grow at 15%

41,973 51,355

66,588 60,466

99,525 136,415

6,672 7,230

9M14 9M15

yoy +19%

255,466 214,758

13,900 13,205

19,022 10,284

42,577 56,385

3,197 2,147

4Q14 4Q15 (F)

yoy +4%

82,021 78,696

TH

SDH

Condo

2

1

3

Others 4

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BMR : Bangkok Metropolitan Region

4

9M14 (Market Value Bt214,758m) 9M15 (Market Value Bt255,466m)

TOWNHOUSE

9M14 Bt41,973m

9M15 Bt51,355m

SDH + SEMI

9M14 Bt66,588m

9M15 Bt60,466m

CONDOMINIUM

9M14 Bt99,525m

9M15 Bt136,415 m

Pruksa’s market share maintained at above 12% in 9M15

and has the highest share of 31% in the townhouse segment

Units: Bt m

Excluding up country presale of Bt2,306m and international presale of Bt228m and Source: Marketing Intelligence and brand management division, Corporate Marketing at Pruksa Real Estate Pcl.

Pruksa’s market share (Bt m)

29,896,

14%

184,862,

86%

214,758 Overall market grew 19% (YoY)

31,921, 12%

223,545, 88%

255,466

Pruksa Others

13,734, 33%

28,239, 67%

15,905, 31%

35,450, 69%

7,258, 11%

59,330, 89%

7,099, 12%

53,367, 88%

8,904, 9%

90,621, 91%

8,916, 7%

127,499, 93% Pruksa

Others Pruksa

Others Pruksa

Others

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There are a total of 176 active projects that have an unsold value of Bt80,362m Low rise: 143 projects - Bt63,872m (79.5%) High rise: 33 projects - Bt16,490m (20.5%)

5

Units (Bt m) Units (Bt m) Units (Bt m) Units (Bt m) Units (Bt m)Total 176 70,621 181,001 24,492 65,522 16,681 35,468 41,084 100,639 29,537 80,362Bann Pruksa 26 9,395 17,750 4,222 7,201 438 902 4,660 8,103 4,735 9,648IVY 1 19 387 15 271 - 0 15 271 4 116Patio 3 784 3,331 273 1,099 52 239 325 1,338 459 1,993Pruksa Lite 3 705 1,474 275 528 31 74 306 603 399 871Pruksa Town 15 3,946 9,982 2,808 6,394 268 820 3,076 7,214 870 2,768Pruksa Village 1 292 681 8 18 28 67 36 85 256 596Pruksa Ville 30 8,411 20,952 3,267 7,613 351 1,000 3,618 8,612 4,793 12,339The Connect 11 3,557 11,208 1,320 3,297 206 648 1,526 3,944 2,031 7,264The Plant 2 763 2,816 294 1,083 17 71 311 1,154 452 1,662Villette 5 1,732 5,314 883 2,626 66 233 949 2,859 783 2,455Total TH 97 29,604 73,894 13,365 30,129 1,457 4,053 14,822 34,183 14,782 39,712Passorn 10 2,797 11,789 981 4,256 113 537 1,094 4,794 1,703 6,995Pruksa Nara 3 926 3,028 622 1,983 20 74 642 2,056 284 972Pruksa Puri 1 189 804 91 378 20 94 111 472 78 332Pruksa Town 3 534 2,178 427 1,595 31 162 458 1,757 76 421Pruksa Village 14 3,642 13,266 1,961 6,639 192 867 2,153 7,507 1,489 5,759The Palm 2 299 3,344 84 991 27 367 111 1,357 188 1,986The Plant 12 2,387 12,292 873 3,875 126 818 999 4,693 1,388 7,598Total SDH 45 10,774 46,701 5,039 19,718 529 2,918 5,568 22,636 5,206 24,065Chapter One 4 3,355 8,585 2,362 5,428 698 2,273 3,060 7,701 295 884Condolette 4 1,113 4,475 496 1,873 393 1,536 889 3,409 224 1,066Fuse 3 2,323 6,587 689 1,878 867 2,228 1,556 4,106 767 2,481IVY 1 289 1,828 268 1,595 5 44 273 1,639 16 189Plum Condo 9 16,522 19,301 1,097 1,211 8,891 10,547 9,988 11,758 6,534 7,543Privacy 6 981 1,914 492 942 245 467 737 1,409 244 504Stylish 2 514 3,060 238 1,271 202 1,333 440 2,604 74 456The Tree 3 4,492 11,088 102 232 3,052 7,928 3,154 8,160 1,338 2,928Urbano 1 253 2,063 - 0 216 1,625 216 1,625 37 438Total CD 33 29,842 58,901 5,744 14,430 14,569 27,981 20,313 42,411 9,529 16,490Silvana Bangalore (India) 1 401 1,505 344 1,245 37 165 381 1,409 20 95Total Inter 1 401 1,505 344 1,245 37 165 381 1,409 20 95Almost closed 89 350

No of Projects

Total project value Revenue Backlog UnsoldSold

Active projects at the end of 9M15

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3) Sustainable business growth and

shorten business cycle times

(Booking to transfer)

1) Unique business model with

varieties of different segments

2) Dominant player in large

“real demand” market segment

6

Pruksa competitive strengths and technology

Technology Leader

Precast and REM

Technology

Tunnel

Technology

Being a technology leader and market leader has enabled Pruksa to have mass production capability

Implemented Prefabricated bathroom pod to shorten business cycle time and less defects

To reduce production time and number of skilled labour which leads to cost efficiency

To produce consistent and high quality products

Mass Production Capability

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7

9M15 Performance (Bt m)

Note: Revenues are from real estate sales only Other real estate income was of Bt568m

9M15 revenue growth of 9.3% yoy

and generated

a net profit of Bt4,697m

9M15 9M14 9M15 9M14

TH 17,262 14,325 20.5 16,484 17,039 -3.3

SDH 7,878 7,902 -0.3 7,514 6,796 10.6

Condo 9,087 8,904 2.1 9,041 6,204 45.7

Inter 228 199 14.6 172 333 -48.3

Total 34,455 31,330 10.0 33,211 30,372 9.3

Product segmentPresale Revenue

yoy (%)yoy (%)

Performance 9M15 9M14 yoy (%)

Net profit 4,697 4,774 -1.6

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14,325 17,262

20,400

7,902

7,878

11,800 8,904

9,087

14,400

199

228

400

9M14 9M15 2015 (Target)

5,166 6,759

5,106

2,804 2,659

2,202

5,317 1,698 3,116

106

62 92

3Q14 2Q15 3Q15

Presale of Bt34,445m for 9M15, up 10.0% yoy

8

13,393

yoy -21.5%

TH

SDH

Inter

Condo

1

2

3

4

47,000

+73.3% of target

(1%)

(31%)

(25%)

10,516

34,455

(43%)

31,330

+10.0%

-5.9% qoq

yoy

(26%)

(23%)

(50%)

(30%)

(21%)

(48%)

(1%)

9M15 and 2015 Presale target (Bt m)

(28%)

(25%)

(46%)

(1%)

11,178

(1%)

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17,039 16,484 20,100

6,796 7,514

10,800 6,204

9,041

15,720

333 172

380

9M14 9M15 2015 (Target)

5,678 6,212 5,503

2,530 2,861 2,278

3,246 4,333

3,648

108

57

16

3Q14 2Q15 3Q15

Revenue of Bt33,211m for 9M15, an increase of 9.3% yoy

9

11,562

yoy

qoq

TH

SDH

Inter

Condo

1

2

3

4 47,000

(27%)

(23%)

(50%)

+27.2%

+70.7% of target

(1%)

(33%)

(23%)

(43%)

13,463

33,211

yoy +9.3%

(32%)

(20%)

(48%)

30,372

9M15 and 2015 Revenue target (Bt m)

(21%)

(22%)

(56%)

(1%)

11,445

-15.0%

-1.0%

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10

1,838

2,168

1,638

3Q14 2Q15 3Q15

-42% qoq

yoy

9M15 net profit of Bt4,697m, down 1.6% yoy

4,774 4,697

9M14 9M15

-10.9%

-24.4%

-1.6%

Quarterly and 9M15 Net Profit (Bt m)

yoy

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28

4

32

5

3

8 3

1

4

9M15 4Q15 (F) 2015 (Revised)

Total value Bt42.3bn

44 Projects

11

2015, target to launch 44 projects with total value of Bt42.3bn

Total value Bt35.6bn

36 Projects

Revise project launches

Total value Bt6.7bn

8 Projects

Type No.of projects

Units Value (Bt m)

TH 28 8,449 22,144 SDH 5 869 6,532 CD 3 3,063 6,965

Total prejects launched 36 12,381 35,641

New projects launched for 9M15 TH

SDH

Condo

1

2

3

* Wilil open Plum Central Station phase II in Nov’15 with value of Bt2bn

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16,543

8,870

3,733

6,322

By year

22,862

8,172

1,476 1,714

By year

2015 Backlog Bt22,862m 2015 Backlog

Bt16,543m

2015

2018

2017

2016

2015 backlog of Bt16,543m and 9M15 revenue of Bt33,211m

CD Bt9,873m, 60%

SDH Bt2,568m, 15%

TH Bt3,937m, 24%

International Bt108m, 1%

12

End of 2014 backlog

CD Bt16,637m, 73% SDH

Bt2,725m, 12%

TH Bt3,392m, 14%

International Bt165m, 1%

34,224 35,468

End of 3Q15 backlog

Backlog at the end of 3Q15 (Bt m)

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13

Business cycle time

Excluding international segment

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59%

33%

8%

54%

37%

9%

0% 20% 40% 60% 80% 100%

3Q15 2014

more than Bt5m

Bt3m≤Bt5m

Less than Bt3m*

14

Pricing of active projects and average units price

More than 90% of active projects mainly focused on low – mid end segment

and housing prices above Bt3m was 46% of our portfolio up from 41%

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Revenue breakdown by segment and value 9M15

TH 20,669 54% SDH

9,195 24%

CD 8,450 22%

Domestic Transfer (Bt m)

Bt33,039m

9M15 2014

TH 16,484 50%

SDH, 7,514 23%

CD, 9,041 27%

2013

Bt38,314m

TH 22,791 54%

SDH 9,776 23%

CD 9,694 23%

Bt42,261m

15 Note: Excluded International Business

TH

SDH

CD

Total

Bt1.89m/Unit

Bt4.13m/Unit

Bt2.22m/Unit

Bt2.26m/Unit

1.4%

1.9%

1.2%

= Bt2.09m/Unit

= Bt4.28m/Unit

= Bt2.55m/Unit

= Bt2.49m/Unit

13,097units 16,969 units 16,966 units

10.6%

3.6%

14.9%

10.2%

= Bt2.12m/Unit

= Bt4.36m/Unit

= Bt2.51m/Unit

= Bt2.52m/Unit

1.6%

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4,259

4,532

2,843

4,517

3,893

1,838 1,881

891

2,168

1,638

36.8% 36.7%

34.1%

33.6%

34.1%

15.9%

15.2%

10.7%

16.1%

14.3%

10%

15%

20%

25%

30%

35%

40%

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

3Q14 4Q14 1Q15 2Q15 3Q15

16

* Note: Excluded land sale of Bt568m in 2Q15

Gross profit margin and Net profit margin

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61,648 61,033

63,490 63,398 63,673

24,135 22,295

24,208 24,044 22,795

27,878 29,706 30,718 30,658

31,215

1.21 1.05 1.07 1.07

1.04

0.87

0.75 0.79 0.78 0.73

0.10

0.30

0.50

0.70

0.90

1.10

1.30

1.50

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

3Q14 4Q14 1Q15 2Q15 3Q15

Assets Interest Bearing Debt (IBD) Equity Liabilities/Equities IBD/E

IBD ratio is well-managed to be within our internal target at 1.25x

(Bt m) (X)

17

Liability ratios

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18

ROA, ROE and Asset turnover

75.7% 73.4%

70.6% 74.6% 74.0%

15.9% 15.1% 13.9% 14.3% 13.7%

27.9% 24.4%

22.8% 23.9%

22.3%

61,648 61,033 63,490 63,398 63,673

0

10,000

20,000

30,000

40,000

50,000

60,000

0%

20%

40%

60%

80%

100%

3Q14 4Q14 1Q15 2Q15 3Q15

Avg. Asset T / O Avg. ROA Avg. ROE Total Asset

(Bt m)

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19

40,375 41,457 40,822

39,369 36,694

9,046 8,926 11,189 11,248 13,955

2,763 2,066 2,055

2,078 3,631

53,888 53,970 55,580

54,149 55,822

0

10,000

20,000

30,000

40,000

50,000

60,000

3Q14 4Q14 1Q15 2Q15 3Q15

Construct. Materials Sample houses Projects under development

Land,House for sale Land under dev. Grand total

-6.8%

Real estate projects under development (Bt m)

+3.1%

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20

25,391 25,181 24,571 23,006 21,248

8,160 9,486 9,460 9,652

9,082

40,375 41,457 40,822 39,369

36,694

-

10,000

20,000

30,000

40,000

50,000

3Q14 4Q14 1Q15 2Q15 3Q15Land Land dev. ConstructionInfrastructure Overhead : construction InterestProjects under dev.

Property under development boosted from

land & construction (Bt m)

-7.6.%

+10.0%

-6.8%

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Appendix

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22

9M15 Condo transferred (Bt m)

** The Seed Mingle, Plum Bangkae, Ivy Pinkao, Fuse Mobius and Condolette Ize have already completed transferred in 2015

Condolette Midst Rma 9

The Tree Interchange Pracharaj

1 Urbano Absolute Jun-10 2,638 97% 98% 3Q13

2 Condolette Light Convent Oct-10 596 79% 90% 4Q13

3 The Privacy Ngamwongwan Jul-13 325 68% 87% 2Q14

4 Chapter One Modern Dutch Feb-10 4,147 85% 90% 2Q14

5 The Privacy Rewadee Soi 16 Oct-13 258 58% 75% 2Q14

6 The Privacy Rewadee - Soi 18 Oct-13 270 29% 55% 3Q14

7 Ivy ampio Mar-11 1,828 87% 90% 3Q14

8 Plum Condo Ladprao 101 Feb-12 672 63% 67% 3Q14

9 The Tree Privata Feb-13 742 99% 100% 4Q14

10 Condolette Dwell Nov-11 972 66% 67% 4Q14

11 The Privacy Ratchada Mar-14 520 65% 81% 4Q14

12 The Privacy Tiwanon Nov-13 268 29% 44% 4Q14

13 The Privacy Pracha-Uthit Fev-14 397 51% 92% 4Q14

14 The Editor May-13 1,188 76% 94% 2Q15

15 Plum Condo Bangyai Station Nov-13 2,327 34% 83% 2Q15

16 Chaptern One Campus Kaset Aug-13 2,060 77% 87% 2Q15

17 Fuse Chan Sathorn Mar-13 3,858 49% 70% 2Q15

18 Condolette pixel Sathorn Oct-13 1,038 58% 78% 2Q15

19 Chapter one Campus Ladprao Mar-14 487 61% 93% 3Q15

20 The Reserve Sep-13 1,871 20% 79% 3Q15

21 The Tree Interchange Sep-11 4,537 5% 92% 3Q15

22 Condolette Midst Rama 9 Jun-13 1,870 9% 76% 3Q15

Total 22 Condo transferred 32,869

Condo transferred in 9M15

TransferredRevenue transferred (%)

Presale (%)Condo transferred in 9M15

Project launched

Project value (Bt m)

Project to date

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23 * Open as phases

New condo transfer in 4Q15 and 2016-2018

The Tree Rio Bang-Aor

Fuse Sense Bangkae

Presale (%)

1 Fuse Sense Bangkae Nov-12 1,815 54% 4Q15

2 Plum Condo Phaholyothin 89 Mar-13 4,713 64% 4Q15

3 Plum Condo Park Rangsit* Aug-14 3,100 55% 4Q15

4 Plum Condo Leam Chabang* Nov-14 1,061 45% 4Q15Expected new condo transfer in 4Q15 10,688

Presale(%)

1 Plum Condo Extra Rama II* Mar-14 3,018 23% 2016

2 Plum Condo Samakkhi Aug-14 983 23% 2016

3 The Signature by Urbano (N7) Jul-14 2,063 79% 2016

4 Fuse Miti Ratchada May-14 914 46% 2016

Expected new condo transfer in 2016 6,978

1 Plum Condo Premium Paholyothin 89 Mar-14 1,067 88% 2017

2 Chapter One Midtown Jan-15 1,894 92% 2017

3 The Tree Rio Bang-Aor Station Sep-14 3,841 89% 2017

4 Plum Condo Central Station Aug-15 2,362 99% 2017

Expected new condo transfer in 2017 9,164

1 The Tree Elegance Tiwanon Jun-15 2,710 21% 2018

Expected new condo transfer in 2018 2,710

18,851Total project value

Expected new condo transfer in 2016-2018

New condo transferProject

LaunchesProject value

(Bt m)

Project to date Expected Transfer

Expected new condo transfer in 4Q15

New condo transferProject

LaunchesProject value

(Bt m)

Project to date Expected Transfer

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24

9M15 project launched

Units (Bt m) Units (Bt m)

1 Prukas Ville 55/2 TH 353 652 Jan-15 1 Baan Passorn 57 SDH 259 1,632 Jan-15

2 The Connect 31 (Don Muang) TH 381 1,140 Jan-15 2 The Palm - Phuket SDH 120 1,238 Mar-15

3 Baan Pruksa 74/3 TH 490 750 Feb-15 3 Pruksa Village 42 SDH 291 1,624 Mar-15

4 Baan Pruksa 95/1 TH 299 777 Feb-15 4 The Plant Elite (Pattanakarn) SDH 87 914 Jun-15

5 The Connect 32 TH 194 1,010 Feb-15 5 The Plant Exclusique (Pattanakarn) SDH 112 1,124 Aug-15

6 Villette lite (Rattanatibet) TH 390 1,126 Feb-15 SDH Total 5 Projects 869 6,5327 Baan Pruksa 93 TH 323 601 Mar-15

8 Pruksa Ville 73 TH 470 1,577 Mar-15

9 Pruksa Ville 79 TH 239 486 Mar-15 1 Chapter one Mid Town Ladprao 24 CD 517 1,894 Jan-15

10 Pruksa Village 43/1 TH 292 681 Mar-15 2 The Tree Elegance Tiwanon CD 1,338 2,710 Jun-15

11 Pruksa Ville 59/2 (Kathu - Patong) TH 224 617 Apr-15 3 Plum Condo Central station CD 1,208 2,362 Aug-1512 Pruksa Ville 75 (Chiang Mai) TH 196 617 Apr-15 CD Total 3 Projects 3,063 6,96513 Baan Pruksa 98 (Bangyai) TH 180 387 May-1514 Baan Pruksa 28/3 TH 18 44 May-15 Total 9 months : 36 Projects 12,381 35,64115 Pruksa Ville 60/1-5 TH 91 354 May-1516 Pruksa Ville 62/1 TH 257 537 May-1517 Baan Pruksa 84/1 TH 462 1,056 Jun-1518 Baan Pruksa 97 Chonburi TH 305 712 Jun-1519 Baan Pruksa 99 TH 495 987 Jun-1520 Baan Pruksa 86/2 TH 341 591 Jun-1521 Pruksa Ville 71/2 TH 237 542 Jun-1522 The Connect 35 (Pattanakarn) TH 366 1,272 Jul-1523 Pruksa Ville 66/3 TH 30 108 Aug-1524 Pruksa Ville 80 TH 232 714 Aug-1525 Baan Pruksa 95/2 TH 446 974 Sep-15

26 Baan Pruksa 100 TH 250 612 Sep-15

27 The Connect 33 TH 393 1,281 Sep-15

28 The Connect 37 TH 495 1,940 Sep-15

TH Total 28 Projects 8,449 22,144

Launched

Condominium (CD)

Single Detached House (SDH)

New projects as of 9M15

No. Project name TypeProject value

Townhouse (TH)

No. Project name TypeProject value

Launched

New projects as of 9M15

The Plant Exclusique Pattanakarn

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