Guerilla Marketing

The Power of Being EarlyIs 10 minutes late the new normal?Military time - arrive 15 minutes early.

What makes you● Different ● Better

Co-PromotionSleepy’s & Chiropractic Society of RI● Reach new audience● Establish greater credibility● Both parties leverage all channels

GratitudeThank yous go a long way.● Send Out Cards● Jacquie Lawson● Hallmark

Content is STILL KingDevelop original and repurpose it.● News release● Blog post● Facebook● Twitter● LinkedIn profile & discussion groups

Go BIG!● Superman and Charter Schools● Super Bagel and Between Rounds Cafe

Ta Dah! Win Awards!Create your own.● Networking Ninja Award● NEFA AwardsStuff the ballot box.● Readers’ Choice Awards ● Humboldt Senior Award

Share Trends and NotesForward an article, research or note.● Trends● New application● Industry related

Get Extravagant● Fly to Nantucket to close the deal.● Send a package a day to maintain

momentum.

Use Reverse Psychology● Ugliest Driveway Contest● Worst Date● Ugliest Kitchen

Challenge the Competition.● JP Licks Lick Off.● Orange Leaf fro yo throwdown.● Lapels - Spot removable rodeo.

Make it Visual● Boot Camp For New Dads● New England Burial at Sea

Go way Outside the Box● Stand up comedy 101 for nursing home

residents● Flush once for the candidate of your choice

Referral Rockets

● Bouquet of Roses - Tracy Motors● Personal Chef prepares dinner for 4 - SC

Kitchens● Radio Ideas - Super Coups● Warm U Up - Falconi Oil

Connect to Local Art● Call for Portfolios - Cravings Cafe● Host Gallery Opening● Accoustic Storytime - Sunshine Cafe

Break Bread● Eat your way to success● Annual Conference Room Open House● Get to know you lunch or coffee● Come Bearing Gifts - ACT Smart

Non-Seminar SeminarAudience or not● Visibility● Credibility● LeadsPR WorksPaul Dion, CPA

Recycle for the Newest Toy● Rotary dialer to Cloud - Adams Comm● Stinky Sneaker

Get the Press Involved● First person dating - Together Dating/The

Right One● Elephant Race - Barnum & BaileyEncourage free trial

Stay ConnectedE-Newsletter (Constant Contact, Mail Chimp)Holiday cards or E-cardsAnnual event

Maintain the attack

● Monthly messaging● Annual plan

Be the 800 pound GUERILLA!