psac leadership training
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Media skills training for PSAC Leadership Training
Wednesday, March 24, 2010
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Introductions
Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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Mediums
Wednesday, March 24, 2010
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Where it all started
Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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Radio
Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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Keeping perspective and expectations
Wednesday, March 24, 2010
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Media terms to know
Double Ender
Presser
Embargoed
Off the Record
On Background
On Deep Background
Tick-tock
Dial-a-quote
Wind her up
Wednesday, March 24, 2010
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Anywhere your audience gathers
Wednesday, March 24, 2010
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Newsrooms are busy, short staffed places
Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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This is not social media.
Wednesday, March 24, 2010
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This is social media.
Wednesday, March 24, 2010
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worldwide R E A C H in an instant
Wednesday, March 24, 2010
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Telling our stories
Wednesday, March 24, 2010
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Key to success
Wednesday, March 24, 2010
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Wednesday, March 24, 2010
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Connecting with Canadians
Wednesday, March 24, 2010
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Tips & Tricks on interviews
Wednesday, March 24, 2010
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Use the phone
Wednesday, March 24, 2010
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Stop speaking, they will
Wednesday, March 24, 2010
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You don’t need all the answers
Wednesday, March 24, 2010
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Practice, practice, practice
Wednesday, March 24, 2010
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Keeping your eye on the goal
Wednesday, March 24, 2010
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Media is inherently risky
Wednesday, March 24, 2010
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Remember you are part of a team
Wednesday, March 24, 2010
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A bad interview from you effects everyone
Wednesday, March 24, 2010
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Don’t be the money stealing budgee
Wednesday, March 24, 2010
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Basic communications tool kit
Press release Media advisory Social media releaseReporter pitchesPress conferenceStuntsKeynote speechLetters to editor Direct mail Radio call in shows Signs, posters & adsEvents
Debates“Stand ups”Pamphleteering Door-to-doorEmail newsletter Twitter Facebook Blogging Blogger outreach Fundraising Community outreach Government relations
Wednesday, March 24, 2010
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Wednesday, March 24, 2010