pssr_tools.ppt

Parts & Service Marketing

Caterpillar Resources

Parts & Service Sales Rep Tools to Sell Cat Parts & Service Value


Types of Resource Tools

1. Paper & electronic publications2. Software3. Systems4. FlashNet5. Contacts


1. Paper & Electronic Publications

• Parts & Service Marketing Communications Materials Catalog

• Parts & Service Marketing e-PREVIEW• Parts Sales Kit (PSK)• IRM’s (Information Release Memos)• One Safe Source• Management Guides• Data Sheets• Cornerstones• PCB’s (Parts Competitive Bulletins)


2000 Parts & Service Marketing Communication Materials Catalog

• Includes descriptions, pictures, and media numbers for Parts & Service Marketing Communication Materials - PEGP9800-11

• There’s also Engine Advertising & Product Support Directory for Power Systems - LEBQ0000


Parts & Service Marketinge-PREVIEW

• Monthly release of all new Parts & Service Marketing Literature

• In EAME through e-mail• Also for power systems (semi

monthly)• Subscription basis• Contact:

[email protected].


Parts Sales Kit (PSK)

• Provides dealer personnel with– Part numbers– Product information– Features & benefits– Main source for Power Train, GET

& U/C• Available:

– Paper Copy– CD– Electronic format (pdf) in FlashNet

Parts Sales Kit (PSK)


Information Release Memo (IRM)

• New product and other information important to PSSR’s

• Act mainly as updates between releases of PSK

• Available only in electronic format (through FlashNet)


One Safe Source

• Created for the customer who performs their own repairs.

• Includes Air intake and exhaust

sections BatteriesChemicals, compounds

GETHardwareLubricantsOperator

conveniences RemanV-Belts

• Literature # PECP 9062 (EAME)

2000-2001 EDITION


Management Guides

• Specific recommendations to lower costs and increase system life

DRIVE TRAIN - PEDP7027ENGINES - PEPD7028HYDRAULICS - PEGP2068 …


Data Sheets

• Presents a specific component’s value story– Product features and

benefits– Manufacturing quality &

process differentiation


Cornerstones BrochuresGeneral Overview of Cat Value

Several pages color brochure about:– Parts Quality– Maintenance– Repair Options

UNDERCARRIAGE - PEDP6025ENGINE - PEDP6028DRIVE TRAIN - PEDP6029HYDRAULICS - PEDP5027…


Parts Competitive Bulletins

• Published competitive test reports where Cat shows superior quality and value

• Specific part quality and performance comparison between Cat and the competition

• Available only in electronic format (through flashnet)


Also available …

• Hose & Coupling Reference Guide PECP5030 • Headquarters for Hydraulics Promotion Kit" PEWP9768

including a full service capability brochure, direct mail ideas, customer meeting materials, repair option spec sheets, Yellow Page ads, clip art, photos, and merchandising ideas on the CD.

• Undercarriage Conversion Guide PEGP2806• Custom Track Service Handbook PEKP9400• GET services guide PEXT8034• CAT Tools & Supplies NECG0604


2. Software

• Customer Meeting Package• OMG (Overhaul Management Guide)• HIS (Hydraulic Information Service) &

HIS WEB• CSA Toolkit (see FlashNet)• CTS - Custom Track Service


Customer Meeting Package

• Includes– Listing of existing reference and

support material. – Color photos of failed will fit iron.– Cornerstone Brochures.– Complete instructions on how to

customize and use the package.– Digital slide show on CD-ROM with

speaker notes

• Hydraulics - PEKP7027 • Power Train - PEKP6026 • GET - PEKP7028

PEKP6026-01


Overhaul Management Guide (OMG - 3.11)

• Windows based PSSR Sales Tool– Quick/ accurate way to calculate optimum estimated life to

overhaul for Cat engines and transmissions– Allows for individual machine operating factors

• i.e. maintenance, operator technique, oil used, use of fluid analysis, type of fuel used, etc.

– Act as a consultant to the customer• Identify before failure repair opportunities

– Generate related parts and service sales– CSA section


• Computerized Library of Hydraulic Parts Information• Five Modules:

– Hose and Couplings– Cylinders and Cylinder Seals– Pumps and Motors– Seals and O-Rings– Valves

Your Best Hydraulics Source: H.I.S


• On-Line – Updated Regularly– Requires TCP/IP Connection,

Assigned User ID and Password– Software Downloadable FREE from FlashNet

• CD-ROM– Updated Twice/Year– US$50 Annual Subscription Fee– JERC2281 (Aug. 2000)– For Dealer Use Only!

• Hose and Coupling Information System (HCIS) JERC2282. Customer version of HIS only for hose & couplings.

• HIS Training CD PEXT9040

How to Access H.I.S


• Identify Availability of Seal Kits and Reman• Cross-Reference Other Makes to Cat Parts• Help Develop Repair Quotes• View Assembly or Group Consist• Check a Part’s Status• View Pump Test Procedures• Search with Part Number, Machine

Model or Serial Number Prefix, Group Function & Physical Dimensions

What H.I.S Allows You to Do


HIS WEB

• Provides free access to the H.I.S. database via the Caterpillar Extranet

• Up to date information• Easy to use• Available in Spanish, French, German and Portuguese.• For Caterpillar and Dealer use only, it replaces the on-

line version, which will be discontinued March 1, 2002. • Look in FlashNet/prod support/parts products/

/hydraulics/HIS for registration instructions and updates


3. Systems

• TMI (Technical Marketing Information) & TMI web

• Antares (Parts Order Processing System)

• SIS (Service Information System) & SIS web


TMI - Technical Marketing Information

• Benefits of Using TMI– Up-to-date Information– Available Kit Detail

(consist)• Gaskets• Bearings

– Engine Ratings and Data

– Vehicle Performance

ACF2/IMS APPLICATION SELECTION MENU - REBECCA A DAILEY RADD7H2 TO SELECT AN APPLICATION PLACE AN "S" IN FRONT OF YOUR SELECTION AND PRESS THE ENTER KEY OR ENTER THE APPLICATION NUMBER BELOW (LAST LINE) AND PRESS ENTER. IF YOU KNOW THE PROGRAM SELECTION NUMBER AND WANT TO BYPASS THE PROGRAM SELECTION MENU ENTER THE NUMBER ON THE LAST LINE AND PRESS ENTER. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ APPLIC. APPLICATION APPLIC. APPLICATION X NUMBER DESCRIPTION X NUMBER DESCRIPTION _ ______ ______________________________ _ ______ ______________________________ GKN401 TMI - GENERAL ENGINE DATA GKN402 TMI - ENGINE AND COMP PERF GKN403 TMI - RATING AND CERTIFICATION GKN404 TMI - DATA INDEX s GKN405 TMI - PRODUCT SUPPORT GKN502 TMI - VEHICLE PERFORMANCE APPLICATION SELECTION NO. ==> PROGRAM SELECTION NO. ==>


TMI web – https://tmiweb.cat.com/


TMI web

Accessible also through SISweb, provides info on:

… plus flashfiles.


4. Select the tab that contains the desired information.

1. Input reference number

2. Select reference type (part or serial number, arrangement number, …)

3. Retrieve data or xref 5. If there’s a

parts list, you can double click on any part to get part info.

TMI web


• A computer system that processes a customer’s order.

• Antares Parts Ordering (APO) sends the order to Facility Logistics which will fill the order and ship the material.

• Host Application -DTSO


Various functions can be performed such as:

-Price Inquiries

-Back order file inquiring

-Emergency Order status Inquiry

-New Release Inquiry

-Stock order data entry

ANTARES


SIS web - https://sis2001.cat.com/

• SIS is available on CD, DVD or through the web.

• Includes:– parts numbers & parts information– technical information– service letters, TIB’s, service magazines– operation & maintenance information


4. FlashNet https://cosa.cat.com/

Under the product support section you’ll find:

• EAME Product Support Contact lists & FAQ’s

• PSK’s, CSA’s, Marketing intelligence, service, pricing, …

• Sections for main parts products (GET, U/C, filters, reman, …) with: – Communication materials– Presentations– Cross-reference files (reman)– Useful links …


5. Contacts

1. Dealer Technical Communicators (TC)2. Your Caterpillar Parts/Customer support Rep3. Applicable Product Support

or Parts Marketing Contact


Summary

• Paper– Communication Catalog & Preview– PSK (Parts Sales Kit)– IRM’s (Information Release Memos)– One Safe Source– Management Guides– Data Sheets– Cornerstones – PCB’s (Parts Competitive Bulletins)

• Software– Customer Meeting Package– OMG (Overhaul Management Guide)– HIS

• Systems– TMI (Technical Marketing Information) & TMI web– Antares– SIS & SIS web

• FlashNet https://cosa.cat.com/

• Contacts – Dealer Technical

Communicators (TC)– Your Caterpillar Parts Rep– Applicable Product Support

or Parts Mktg Contacthttps://cosa.cat.com/infocast/frames/prod_supp/contacts_us/


Self-Training

• CAT Parts Pro self training program – PEMT1001• Read SIS web user’s guide• Training CD’s GET bucket systems

PEXT8030 GET Maintenance tips PEXT8032 HIS

PEXT9040 DRIVE TRAIN parts PEXT9043 …

• FlashNet – Training website


TIPSLooking for Use as primary source Where in FlashNetGET, U/C Parts ------------------------- PSK and recent IRM’s Machine/Engine Part nos ----------- SIS web, SIS or parts manualParts serviceability info ---------------- NPR in SIS webReman part numbers ------------------ FlashNet/Prod. support/reman/reman part xrefHydraulic components ----------------- HIS webEngine parts & technical info -------- TMI web Marketing Literature & Media -------- FlashNet/Literature & media/Sales librariesPresentations ---------------------------- FlashNet/Prod. support/Parts Products/…Prod. support contacts ---------------- FlashNet/Product support/Contact us/ContactsHardware, lubricants, belts ---------- One safe sourceFluids, filters ----------------------------- FlashNet/fluids or filters sections & IRM’sParts distribution problems ---------- Contact your Grimbergen order analystMost of the above can be accessed directly or indirectly through FlashNet

(additional passwords might be needed for some applications)


TIPS

If you want to access a section in flashnet, but don’t know/remember where it is, go to site map, change to viewing level depth 5 and do a “find on page” with your browser for the keyword/title that suits the section you look for.

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