Social Psychology Comic Strip

Ben And His Proton

Synopsis

Stereotypical Ben

Honda VS Proton

-Got cheated

Dream Watch

1. Social LoafingSocial loafing refers to the concept that people are prone to exert less effort on a task if they are in a

group versus when they work alone.

1.Both these scene show that Ah Beng tend to be

social loafing as he ask his friend to help him distribute the brochure to the customers. This is

because he could serve more customer in order to achieve higher bonuses.

2. Cialdini’s Six Weapon Of Influence - ScarcityScarcity is the perception of products seeming to

become more attractive when their perceived availability is rather limited.

2. In the comic, Ben was deciding whether to buy a Proton car or a Honda car. He then

decided to take the Proton car because of the limited time offer.

3. Halo EffectHalo effect is a type cognitive bias in which our overall

impression of a person influences how we feel and think about his or her character. 

3. The boss thinks that Ah Beng was a good salesman and he promoted him

as sales manager. But he made a mistake on his decision because Ah

Beng was only good in promoting but not in leading.

4. Stereotyping Stereotype is an over generalized belief about a

particular group or class of people. 

4.When Ben came to a coffee shop, he saw a person smoking infront the entrance and he think that the

person was probably a guy. This is because in Ben’s thought, only guy like smoking but girl loves

shopping.But when he approched the guy, he realize that

“he” was actually a girl!

5. Counterfactual Thinking

Counterfactual thinking is thinking about a past that did not happen.

5.Ben found out that the Proton car he

bought was actually more expensive than the Honda ones. If and only if he bought the Honda car, he could buy a new Rolex

watch now.

ConclusionFive concept is incorporated in the comic:

1. Social Loafing2. Cialdini’s Six Weapon of Influence – Scarcity

3. Halo Effect4. Stereotyping

5. Counterfactual Thinking

thanks!Social Psychology

Comic Strip Presentation

Presented by Law Zhi Chang

Sii Siaw Hua 0322608Lettitia Lois Hiew 0323908

Christina Chua Yi Mei 0323859