PsychographicsKEGG Productions

Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living.

Psychographics

Thrillers are also a film that could appeal to every type of Psychographics as they are not specified as much as other genres.

Thrillers in Psychographics

There are 7 main types of character; Aspirers: Typically younger people who

seek status and are materialistic, acquisitive, orientated to image and appearance, persona and fashion.

Mainstreamers: This is the largest group who seek security and tend to be domestic, conformist, conventional and sentimental.

Psychographics

Succeeders: Typically higher management and professionals who seek control and have strong goals, are confident, organised and have a positive work ethic

Resigned: Typically older people who seek survival and are rigid and authoritarian values. They are interested in past and tradition.

Explorers: Typically a younger demographic (students?) who seek discovery and have energy individualism and experience.

Psychographics

Strugglers: Typically lower demographics who seek escape and are alienated and disorganised. They have few resources beyond physical skills, they buy alcohol, junk food and lottery tickets.

Reformers: They are anti-materialistic but aware of good taste, they seek enlightenment and have freedom of restrictions and personal growth. They have social awareness and independent judgement.

Psychographics