psycographics - amda · 2018-04-18 · psychographics measures people attitudes, interests, values...
TRANSCRIPT
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DEMOGRAPHICS The statistical characteristics of human population, such as gender, age, religion, nationality, marital status
Demographics identified a segment of the population.
PSYCOGRAPHICS
CONFIDENTIAL
TIMELINE
Psychographic data is actionable via social media channels, and use the personality trail, base on OCEAN (Openness, Consciousness, Extrovertist, Agreeable and Neuroticsm)
Psychographics measures people attitudes, interests, values and lifestyle.
Internet and social media platforms has change the relative importance of demographics and psychographics
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Cyber Information Operations
Targeted dissemination of strategic content & counterintelligence using multi-layered artificial intelligence.
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Automated Cybernetic Ecosystem
Targeted dissemination of strategic content & counterintelligence using multi-layered artificial intelligence.
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DEMOGRAPHICS PSYCOGRAPHICS
GEOGRAPHICS
MICRO TARGETING
• FAKE PAGE • FAKE FOLLOWERS • FAKE NEWS
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Adventure Personality Trail
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Protector Personality Trail
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Executive Personality Trail
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Demographics vs. Psychographics
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Operative Flow Cyber Ops using Applied Artificial Intelligence
COMPORTAMIENTO REGIONAL
REGIONES DE OAXACA
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Topology COUNTRIES ATTACKED using Social Media micro segmentation
VP
N
VENEZUELA
TRUMP
BREXIT
SYRIA
PRIMAVERA
ARABE
CATALUÑA
VENEZUELA
"SOCIAL MEDIA HAS BEEN USED: To support Political intensity through promoting
radical groups, users dissatisfied with [the] social and economic situation and
oppositional social movements.” with the aim to produce political unrest and chaos.
SIRIA
COUNTRIES ATTACKED USING
SOCIAL MEDIA
STATISTICS
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Psychorraphic Flow Emptions create perception
FACEBOOK, FICTION BECOMES REALITY
IN SOCIAL MEDIA
VP
N
“The simplest way to tell who’s winning the
twitter game is by counting followers”
“Fake followers, real replications and real
implications, is when fiction becomes
reality”
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Psychorraphic Micro Target Content Emptions create perception
VP
N