psycube research & concept
TRANSCRIPT
Team John UX DesignerZac Tech lead, Print DesignerWidhia ResearcherChloe Researcher
Background Research
Problems
What kind of problems can a wearable devicelinked to social network data solve?
Problems
To find out, we asked our users.
Our Users
54% femaleAged 18 - 25 University students
What problems were important to them?
Key User Needs
Must help with dating and ice breaking
Colourful visual feedback
Controllable via smartphone
User Personas
Early Concepts
Issues
Our Product
Business Goals
Evaluation Metrics
Implementation