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Thank you for taking the time to read our pitch deck.TRANSCRIPT
FOREWORD
Imagine if we could shape a Modern Renaissance where people, culture and society flourish?
Entrepreneurs face difficulty in raising funds and
expertise/skills needed to launch or scale ideas
THE PROBLEM
THE PROBLEM
Discovering quality opportunities to get involved with that
enhance experience, employability or personal portfolio are
difficult to come by in one place
THE PROBLEM
Entrepreneurs face the challenge of marketing and raising
awareness of their ideas, businesses and projects to
consumers, supporters and investors
THE PROBLEM
Crowdfunding can be boring and solely transactional.
People want to read stories that inspire them to live
purposeful intentional lives
THE SOLUTION
SOLUTION
A crowdfunding and skills sourcing platform where
culture makers (entrepreneurs, creators, dreamers) source
funding or skills to start or scale ideas
Ideas, projects, businesses
enriching culture and society
Skills
Funding
SOLUTION
An online community and platform where people
pledge funds or expertise towards ideas they want to
see happen e.g. editing, photography, advisory, tour
managing, £50, £500, £5000
A curated listing of ideas, projects and businesses enriching
culture and society: easily accessible by like minded
supporters, consumers and investors
SOLUTION
Editorial and media driven storytelling exploring the ‘good fruit
lifestyle’, culture, building ideas and living intentionally
SOLUTION
SOLUTION
Generosity: We Pay it forward, where a percentage of our fee is paid
towards social initiatives and acts of kindness to keep the good fruit
cycle going round.
Brand References
www.monocle.com
www.curzoncinemas.com www.vsco.co
www.port-magazine.com
Website References
www.kickstarter.com www.fiveoclock.harrys.com
www.slated.com
Sourcing Funding (Crowdfunding): Global Market value = $90bn by 2025
Sourcing & Contributing Skills/Freelance/Job Opportunities (Sharing
Economy): Global Market Value = $335bn by 2025
GOODFRUIT Market Opportunity
“Change the way Culture-makers (entrepreneurs, creators, dreamers) launch and
scale ideas and businesses”
Mission
Industry Facts
In March 2014 alone, reward based crowdfunding projects raised
£4.3m. More than £3,800 pledged per hour.
UK Alternative Finance Benchmark Report
-
Equity crowdfunding grew by 410% between 2012 - 2014
NESTA: UK Alternative Finance Industry Report
Industry Facts
In the first three quarters of 2014, alternative finance platforms
facilitated loans, investments and donations worth £1.2 billion
NESTA: UK Alternative Finance Industry Report
Industry Facts
In 2014 the average equity crowdfunding investment was
£199,095. The average reward based crowdfunding investment
was £3,766. (GOODFRUIT reward based beta projects averaged values of £5,000 with a 75%
success rate)
NESTA: UK Alternative Finance Industry Report (and GOODFRUIT beta website)
Social Engagement
Twitter Instagram
What People Are Saying
“By 2025 the global crowdfunding market could reach between
$90billion and $96billion – roughly 1.8 times the size of the
global venture capital industry today”
FORTUNE Magazine: 2013 study commissioned by the World Bank
What People Are Saying
“Crowdfunding will go mainstream in 2015”
Business News Daily
What People Are Saying
“Looking at growth figures from the past three years, we project
the UK alternative finance market will grow to around £4.4
billion in 2015 if current growth remains buoyant”
NESTA: UK Alternative Finance Industry Report
What People Are Saying
“This could open a whole new level of diversity and economic
activity within the ecosystem. Imagine more women, more
seniors, more kids, more industries, more developing countries,
all benefiting from a new kind of collaboration and partnership”
Fast Company
What People Are Saying
“Financing scale-gaps and access to talent are the two key pain-
points for growing businesses in the UK”
Sherry Coutu, Serial Entrepreneur, Investor, Advisor to Companies, Charities and Universities
Team
Advisory
Anthony Ogunbowale-Thomas
Founder, CEO
GOODFRUIT
Ben & Jerry’s
Wall Street Journal
Deborah Atkins
Head of Community
Just Health Communications
Pharmaceutical Journal
Social Group Leader
Mike Sotirakos
CEO - Watershed
Entrepreneurs
CEO - C-Me
Profiling
Recruiting: CMO, CTO
Crowdfunding a Renaissance
www.goodfruit.co