CASE STUDY:........................................................................................................................................................... MARKET NICHE

Cosmetic and Personal Care

Ingredients........................................................................................................................................................... POSITION NICHE

Sales

........................................................................................................................................................... JOB TITLE

Global Technical

Marketing Manager ........................................................................................................................................................... CLIENT

AkzoNobel

...........................................................................................................................................................

COMPANY

AkzoNobelPOSITION

Global Technical Marketing ManagerLOCATION

Bridgewater, NJ

For more information contact:

Robbie Ropella

Client Manager

Ropella

850-983-4883

robbie@ropella.com

ROPELLAG R O W I N G G R E A T C O M P A N I E S

TM

8100 Opportunity Drive, Milton, Florida 32583850-983-4777 | www.ropella.com

"The science that drives your success™"

AkzoNobel Surface Chemistry

AkzoNobelGlobal Technical Marketing Manager 2

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

Parent Company

More Information:

www.akzonobel.com

AkzoNobel GlobalAkzoNobel (AKZOY) is a leading global paints and coatings company and a major producer of specialty chemicals.

Calling on centuries of expertise, AkzoNobel supplies industries and consumers worldwide with innovative products and sustainable technologies designed to meet the growing demands of the fast-changing planet.

Headquartered in Amsterdam, the Netherlands, AkzoNobel has approximately 47,000 people in around 80 countries, while their portfolio includes well-known brands such as Dulux, Sikkens, International, Interpon and Eka.

Consistently ranked as one of the leaders in the area of sustainability, AkzoNobel is committed to making life more livable and cities more human.

Their core principles are: Safety, Integrity and Sustainability.

"It’s important that our people and everyone we deal with knows what we stand for. That’s why we have our core principles and values."

--AkzoNobel

Click picture to seeAkzoNobel's global locations

Click picture to tour through the world of AkzoNobel

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Surface Chemistry: Personal CareAkzoNobel's world class development resources create solutions for personal care technology needs today and envision what their customers will need for tomorrow. Because of the broad applicability of polymer and surfactant technology, AkzoNobel Personal Care serves virtually the entire range of market segments within the personal care industry: hair care, hair styling, skin care and sun care.

Their technologies and expertise deliver the essential functionalities customers need to create the finest personal care products globally. Their range of aesthetic modifiers, conditioning agents, rheology modifiers, film-formers, cleansing agents, emulsifiers and active ingredients provide them with easy-to-use solutions for formulating innovative and more sustainable products.

Actives

AkzoNobel's actives provide long-lasting moisturization and enhanced sensory performance in a broad range of personal care formulations. Their newest active, ElfaMoist® AC, is a non-tacky humectant for high performing skin care formulations with instant and long-lasting moisturization benefits (30 hours) after a single application. It enables powerful new products in a wide range of applications such as body creams and lotions, facial treatment anti-aging creams, shower and bath, baby lotions and sun care.

Aesthetic Modifiers

Superior form, function and consumer appeal are within reach with AkzoNobel's offering of native and modified starches for aesthetic enhancement. Their aesthetic modifiers provide excellent oil adsorbency properties and help enhance product aesthetics by reducing the greasiness and tackiness in formulations, while improving slip and lubricity. Their customers create elegant creams, lotions, antiperspirants/deodorants, sun care, color cosmetic products and dry shampoos with these ingredient options that promise unique sensory experiences.

Cleansing Agents

AkzoNobel's cleansing agents, such as ELFAN® anionic surfactants, provide safe and gentle, yet effective, cleansing while helping to boost foaming in mild shampoos and personal cleansing applications for adults and children alike.

Market Information

Solutions for personal care technology needs

Actives

Aesthetic Modifiers

Cleansing Agents

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Conditioning Agents

AkzoNobel's mono- and di-alkyl quats and polymers work across the spectrum of shampoos and conditioners to improve wet comb, detangling and hair feel and enhance appearance, while their quaternary surfactants offer superior wet and dry combing of hair with excellent sensory properties. They also offer a range of cationic conditioning agents and polyquaternium polymers to help improve wet and dry comb, enhance shine, fight frizz in hair styling applications, as well as options mild enough for use in leave-on skin care products.

Emulsifiers

AkzoNobel offers a range of emulsifiers that are effective in both water-in-oil (W/O) and oil-in water (O/W) emulsion systems across a variety of product applications – from creams, lotions, color cosmetics, and deodorants to conditioners, cream rinses and conditioning shampoos. Their polymeric surfactants have high molecular weight, which leads to high efficiency (cost effectiveness), mildness, less dependency on physical variables (salt, electrolytes) and efficient steric stabilization.

Film Formers

AkzoNobel's range of polymers have been setting the standard for film-forming performance in hair and skin care formulations for over 40 years. In styling applications, highly efficient and effective filmforming polymers enable formulators to create a variety of performance properties across many product formats including hair sprays, gels, mousses and styling aids. In skin care applications, their film-forming polymers serve as enabling technologies when formulating sunscreen products for long wear, water resistance and consumer preferred aesthetic properties.

Rheology Modifiers

Rheology modifiers are essential ingredients in defining product form and function. They affect the flow and feel of a product, determine application properties, and enable the creation of products with consumer preferred textures and aesthetics. AkzoNobel provides a variety of synthetic and naturally derived polymers and surfactant thickeners to help formulators achieve desired and unique textures when developing the finest personal care products.

Conditioning Agents

Emulsifiers

Film Formers

Rheology Modifiers

AkzoNobelGlobal Technical Marketing Manager 5

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

Global Technical Marketing ManagerKey Accountabilities

� Create the Global Segment Marketing plan, translate this to regional level and ensure excecution

� Translate BU vison, policies, service package, training plans, market research and customer needs to their segment

� Branding and positioning of products and trademarks for their segment

� Provide up to date market trends and competitive intelligence

� Co-develop and provide input to pricing guidelines and exception policies

� Identify, establish and maintain strategic partnerships and networks for existing and new business areas

� Act as a key interface with RD&I for product development and product life cycle analysis

� Responsible for the Product Portfolio and its management

� Training and knowledge sharing in their segment

� Active member of the Global Marketing team in their segment

� Able to develop new business areas and transition these to opportunities

� Establish contacts in the market for full visibility of AkzoNobel's business and develop their brands

Key Activities

� Deliver on customer/market segmentation strategy, value proposition for a product portfolio/segment

� Provide leadership and guidance in implementation and excecution of segment strategy

� Transform insight and opportunities from market, competition, regulatory changes, industry trends and detailed understanding of the value chain into ideas, concepts, plans and actions

� Strong understanding of Consumer emerging needs; ability to follow market trends to develop Customer-Consumer driven new technologies and to invent and propose new Consumer driven Categories to their Customers outside of AkzoNobel's traditional markets

Position

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� Through a good understanding of the Global Market, able to position their Products with the Internationals as well as with the early adopters / significant Nationals

� Optimize and examine new channels to market to deliver growth

� Maintain close contact with Sales organization to ensure market input is gathered and translated into winning value propositions

� Plan and execute specific Global customer communication material. Plan, set schedule and participate in marketing events like trade shows, exhibitions and industry groups

� Lead Global marketing projects and contribute to Global projects from other functions

� Translate ideas into concepts and marketing plans to fullfil new customer needs, give input for new product development and validate value creation at customer

� Develop business case for new product development; provide and guide input during the innovation process

� Maintain list of competitive alternatives

� Maintain IP portfolio

� Create and maintain technical bulletins and data sheets

� Act as a role model for corporate values and business principles, as well as BU standards both inside and outside of the BU. Act as a role model and drive a safe behavior both individually and for colleagues

Qualifications

� BSc/MSc/MBA/Marketing Education

� 5-10 yrs of relevant segment / marketing experience

� Extensive knowledge of the Global Personal Care Market

� Fluency in English required, and skills in other relevant languages a plus

� Experience in a chemicals industry

� Comfortable working across global cultures

� Communication and interpersonal skills, listening, writing, verbal, influencing, entrepreneurship, results-oriented, negotiation skills, proven problem solving abilities and strong business acumen

� Project management capabilities and skills

� Experience in sales

AkzoNobelGlobal Technical Marketing Manager 7

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

Bridgewater, NJ and Somerset CountyBridgewater is a 32 square mile community in central Somerset County, NJ. It is home to 3600 acres of public and private parks and recreation opportunities. Bridgewater boasts Blue Ribbon schools, and is home to the championship winning Somerset Patriots and Bridgewater Commons Mall, as well as numerous other shopping opportunities and hotels.

Somerset County is at the hub of Central New Jersey. Its 21 municipalities, which encompass 305 square miles, contain a diversity of landscape, population, and development that reflects the varied lifestyles of its estimated 333,751 residents.

As one of America’s oldest counties, Somerset is steeped in colonial and Revolutionary War history. The county was established by charter on May 22, 1688, with land conveyances dating to 1651. Historic sites, monuments, and buildings are found in virtually every town, preserved for future generations.

Located in the heart of the nation’s largest metropolitan area, Somerset County contains a balance between urban and suburban neighborhoods and rural countrysides. Fine residential communities, beautiful parks, excellent shopping areas, extensive farmlands, numerous historic sites and outstanding business and industry all make Somerset County a desirable place to live, work, and play.

Somerset County, NJ restaurants serve up an appetizing array of authentic global cuisine in local settings. Experience five-star dining in a fine establishment, leisurely fare al fresco in one of the beautiful downtown restaurants, a tasty dine-in theater or a quick mall bite at Bridgewater Commons. Enjoy nourishing farm-to-table cuisine that showcases homegrown produce and meats. Whatever type of food you can dream up, you will find it here.

The County’s 14,757 acres of parkland include golf courses, picnic areas, hiking and bicycling trails, stables, a swimming pool, an Environmental Education Center, and the County Fairgrounds, which each year hosts the Somerset County 4-H Fair. The county has preserved 8,381 acres of farmland through its Agriculture Development Program, and another 3,253 acres of greenways through the County/Municipal Open Space Partnership Grant Program.

Duke Island Park offers a variety of recreational experiences. It is truly an “island” park with the Raritan River on one side and the historic Raritan Power Canal on the other side. Duke Island Park offers numerous picnic areas, playgrounds, river trails, fishing, and extensive wooded areas. In summer, a popular activity is the Drive-in Movies held in the park and in winter, supervised ice skating and general cross country skiing are available as weather permits.

Their higher education facilities – Raritan Valley Community College and Somerset County Vocational & Technical Schools – are among the finest in the state. The college, a two-year school in Branchburg, includes a library/theater complex, convention center, student life center, science center and planetarium; it also has satellite campuses in Bridgewater and Franklin.

Location

Bridgewater Township

Somerset Shopping

Duke Island Park

Outdoor Cinemas

AkzoNobelGlobal Technical Marketing Manager 8

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

Bridgewater, NJ and Somerset CountyGeneral Area LinksTownship of Bridgewater

www.bridgewaternj.gov

Somerset County www.co.somerset.nj.us

ShoppingBridgewater Commons www.bridgewatercommons.com/en.html

Somerset Shopping Center shopsomersetshoppingcenter.com

Arts & Entertainment Visit NJ www.visitnj.org

Somerset County Parks www.somersetcountyparks.org

Historic Somerset County Sites www.co.somerset.nj.us/visitors/county-history-historic-sites

Somerset County 4H www.somersetcounty4h.org

Location Links

Sports Somerset Patriots www.somersetpatriots.com

NewsSomerset News www.nj.com/somerset

Sun News www.cleveland.com/sunnews

Education Somerset County Public Schools www.somerset.k12.md.us

Raritan Valley Community College www.raritanval.edu

Somerset County Vo Tech www.scvths.org

RealtyZillow- Bridgewater, NJ www.zillow.com/bridgewater-nj

Zillow- Somerset County, NJ www.zillow.com/somerset-county-nj

AkzoNobelGlobal Technical Marketing Manager 9

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If you have open positions in your organization, give us a call and put our people and our process

to work for you.

ROPELLAG R O W I N G G R E A T C O M P A N I E S

TM

8100 Opportunity Drive, Milton, Florida 32583850-983-4777 | www.ropella.com

For more information contact:

Robbie Ropella

President, Executive Search

Ropella

850-983-4883

robbie@ropella.com

Skill Survey Global Technical Marketing Manager

Name: Date:

1. Outline University Degree(s): (Please provide the Name and the Location of each Institution)

2. Provide an overview of your expertise, including years of experience, in marketing or other commercial roles related to the personal care and cosmetics industry. Please highlight all B2B experience.

3. Outline your technical experience and understanding related to personal care and cosmetics ingredients. Where did you acquire this technical acumen (e.g. university, time spent in product development/on the bench, etc.)?

4. Share an example that demonstrates your ability to identify value propositions and properly position new products within the market. What were some of the roadblocks you encountered? What was the final outcome?

5. Describe your range of global commercial experience. Outline the global regions where you have had significant experience and/or have experienced the most success.

6. Provide an example that demonstrates your experience providing strong leadership in a "matrix" environment where you were able to gain buy-in for new strategies and lead through influence to ensure cooperation & coordination between cross-functional areas.

7. What is your comfort level with travel? Do you have a maximum % level of travel or # of days/weeks away from home that you could sustain?

8. Tell us about any non-compete and/or employer restrictions that you may have. Please provide these documents for our review.

9. If asked one of the following questions during an interview, how would you answer? Why are you considering this opportunity? (or) What motivated you to consider a job change at this time?

10. Have you ever applied, either directly or through a third party, for any role with AkzoNobel? If so what was the date of your most recent application (month/year)?

Relocation Acknowledgement As evidenced by my initials below, I acknowledge the requirement to relocate to the Bridgewater, NJ area for the specific opportunity with AkzoNobel and am willing to do so if hired. I fully understand that this acknowledgment is a requirement for the interview process and states that I have already spoken with any necessary parties (i.e. spouse, significant other, children, parents, etc.) who may directly be impacted by my final decision to relocate.

Initials

References Please provide three to six references. The first priority is current and/or past supervisors, then employees, then peers, then customers (where appropriate).

Example: Bob Smith, currently - Business Director at ABC Corporation 412-123-4567, Email: bob.smith@abccorp.com. Was Business Director, my direct supervisor, while I was a Manager at ABC Corporation.

We will NOT contact any references until after completing the

interview process and not without notifying you first.

1) 2) 3)

4) 5) 6)

Our Candidate Comparison Score Card is to be completed on every candidate you have now screened as a potential fit. If you can tell that some of the candidates are probably Low level (in a superficial overview) in comparison to others you set those aside now and just score the rest. The Score Card will help you objectively weigh all the Must

Haves and even the preferences in such a way that at the end of using the Score Card process you can be pretty sure who the High plus candidates are, who the High

candidates are, and who the Medium candidates are. Then we focus on scheduling for the High Potentials.

Candidate Comparison-Scorecard Grader's Name:

Candidate Name: Grade:

Client Name: AkzoNobel Hiring Mgr:

Position: Global Technical Marketing Manager

HR Contact:

Salary Range: 100K-190K

Candidate Base: Bonus:

Communications: L = Heavy Accent - Hard to Understand M = Accent - Understandable H = No Accent

- Easy to Understand

Comment:

Attribute H/M/L Comment

1. Education H = Bachelor's degree in a relevant technical field M = +1/2 MBA L = N/A

2. Commercial Experience H = 10+ years of experience in commercial roles in the personal care industry M = 5-10 years of experience in commercial roles in the personal care industry L = Less than 5 years of experience in commercial roles in the personal care industry

3. Technical Acumen H = Significant technical experience with a strong understanding of personal care and cosmetics ingredients M = Moderate technical experience with a basic understanding of personal care and cosmetics ingredients L = Little to no technical experience and/or limited understanding of personal care and cosmetics ingredients

4. New Products Example H = Specific example that outlines roadblocks and demonstrates an ability to successfully work directly with customers to drive business M = General answer that indicates some success working directly with customers to drive business L = Broad answer that does not indicate previous success working directly with customers

5. Global Experience H = Has experience working with both Europe AND Asia M = Has experience working within either Europe OR Asia, or another global region L = Limited experience working globally

6. Matrix Leadership Example H = Well-defined response demonstrating success in providing collaborative leadership in a "matrix" environment M = General response which indicates some experience leading in a "matrix" environment L = No experience successfully leading within a "matrix" environment

7. Travel H = Road Warrior - open to travel at 50% or greater M = Prefers 30-50% travel L = Requires less than 30% travel

8. Non-Compete H = No relevant non-compete or non-disclosure in place M = Has a peripheral non-compete or non-disclosure in place - could limit some activities L = Has a strong relevant non-compete or limiting non-disclosure

Grading Point System: H’s = 4 M’s = 3 L’s = 2 Bonus Points = .5

Now add up the numerical value of each grade and then divide by the total number of grades

Total Points:

Divided by 8 grades =

Avg. Grade: