Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Populaton Projection 2018 to 2028 (% change)

RankTarget

Customers

% of

PopulationRank

Target

Customers

% of

PopulationRank

Target

Customers

% of

Population

1 210 100.0 193 1 1,368 70.6 136 1 282,124 83.9 162

2 171 81.4 175 2 1,169 60.3 129 2 241,104 71.7 154

3 91 43.3 69 3 885 45.7 72 3 134,531 40.0 63

4 91 43.3 335 4 798 41.2 318 4 81,782 24.3 188

5 38 18.1 45 5 290 15.0 37 5 59,483 17.7 44

6 38 18.1 67 6 198 10.2 38 6 35,337 10.5 39

7 38 18.1 176 7 198 10.2 99 7 21,417 6.4 62

323

3.67%

10 Minute Walktime

Type Index

Premium Local

Community Pub

Craft Led

High Street Pub

Circuit Bar

Great Pub Great Food

Bit of Style

210

70

6.13%

1,938 336,326

1,068

5.65%

Pub Catchment Report - NG16 5HF

20 Minute WT Catchment

6

Per Pub Analysis 10 Minute WT Catchment

3

20 Minute DT Catchment

315

Circuit Bar

Craft Led

20 Minute Drivetime

Community Pub

Type Index

High Street Pub

20 Minute Walktime

Type Index

High Street Pub

Premium Local

Great Pub Great Food

Great Pub Great Food

Community Pub

Premium Local

Bit of StyleBit of Style

Circuit Bar

Craft Led

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Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

AB 26 12.4 140 153 7.9 89 18,707 5.6 63

C1 16 7.6 62 181 9.3 76 36,952 11.0 90

C2 19 9.0 110 183 9.4 114 34,174 10.2 123

DE 13 6.2 60 164 8.5 82 47,339 14.1 137

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Low (0-6) 34 16.2 49 560 28.9 87 183,213 54.5 164

Medium (7-13) 70 33.3 101 822 42.4 128 110,696 32.9 99

High (14-19) 92 43.8 154 397 20.5 72 30,482 9.1 32

10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment

Affluence (Bands) Index Index Index

Pub Catchment Report - NG16 5HF

10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment

Social Grade Index Index Index

Experian Copyright 2019 2

Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017

Catchment Mosaic Groups

Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site 10 Minute Catchment 20 Minute Catchment

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10 Minute

WT

20 Minute

WT

10 Minute

DT

20 Minute

DT

10 Minute

WT

20 Minute

WT

10 Minute

DT

20 Minute

DT

Mosaic Type ProfileCatchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+Mosaic Type Profile

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

A01 World-Class Wealth 0 0 0 0 I36 Solid Economy 0 0 51 655

A02 Uptown Elite 0 0 0 3 I37 Budget Generations 0 0 267 6,705

A03 Penthouse Chic 0 0 0 0 I38 Economical Families 0 0 224 14,533

A04 Metro High-Flyers 0 0 0 0 I39 Families on a Budget 0 0 480 26,405

B05 Premium Fortunes 0 0 4 245 J40 Value Rentals 0 0 1,177 14,850

B06 Diamond Days 0 0 17 858 J41 Youthful Endeavours 0 0 0 3,092

B07 Alpha Families 37 57 97 1,190 J42 Midlife Renters 0 0 284 6,642

B08 Bank of Mum and Dad 0 0 102 1,546 J43 Renting Rooms 0 0 0 16,294

B09 Empty-Nest Adventure 34 127 370 6,889 K44 Inner City Stalwarts 0 0 0 0

C10 Wealthy Landowners 0 0 36 1,329 K45 City Diversity 0 0 0 0

C11 Rural Vogue 0 0 21 253 K46 High Rise Residents 0 0 0 0

C12 Scattered Homesteads 0 0 14 113 K47 Single Essentials 0 0 0 3,285

C13 Village Retirement 41 63 155 1,557 K48 Mature Workers 0 0 713 12,322

D14 Satellite Settlers 7 29 97 3,257 L49 Flatlet Seniors 0 0 79 4,477

D15 Local Focus 0 17 34 1,363 L50 Pocket Pensions 0 43 218 7,792

D16 Outlying Seniors 0 147 289 1,939 L51 Retirement Communities 0 0 0 294

D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 0 0 136 5,473

E18 Legacy Elders 0 0 0 804 L53 Seasoned Survivors 0 0 201 9,981

E19 Bungalow Heaven 0 276 2,970 18,188 M54 Down-to-Earth Owners 0 0 1,444 14,719

E20 Classic Grandparents 0 0 177 6,490 M55 Back with the Folks 0 0 497 8,209

E21 Solo Retirees 0 0 397 5,349 M56 Self Supporters 0 285 2,535 21,559

F22 Boomerang Boarders 0 34 398 7,085 N57 Community Elders 0 0 0 1,041

F23 Family Ties 0 0 186 1,992 N58 Culture & Comfort 0 0 0 134

F24 Fledgling Free 0 460 3,670 21,306 N59 Large Family Living 0 0 0 1,176

F25 Dependable Me 0 86 1,138 10,108 N60 Ageing Access 0 0 0 31

G26 Cafés and Catchments 0 0 0 18 O61 Career Builders 0 0 0 62

G27 Thriving Independence 0 0 0 899 O62 Central Pulse 0 0 0 0

G28 Modern Parents 0 0 244 6,698 O63 Flexible Workforce 0 0 0 61

G29 Mid-Career Convention 53 92 677 6,308 O64 Bus-Route Renters 0 0 26 1,805

H30 Primary Ambitions 0 0 53 3,488 O65 Learners & Earners 0 0 0 129

H31 Affordable Fringe 0 22 2,178 17,873 O66 Student Scene 0 0 0 271

H32 First-Rung Futures 38 198 1,574 16,657 U99 Unclassified 0 0 0 485

H33 Contemporary Starts 0 0 551 7,836 Total 210 1,936 23,838 336,324

H34 New Foundations 0 0 23 1,250

H35 Flying Solo 0 0 34 951

Adults 18+ by Mosaic Type in Each Catchment

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● Older married couples

● Children have left home

● Respectable incomes

● Own suburban 3 bed semis

● One partner often not working full-time

● Average time at address 18 years

● Cohabiting couples & singles with kids

● Areas with high unemployment

● Small socially rented terraces and semis

● Moves tend to be within local community

● Low household income

● May research online

● Own 2 or 3 bedroom small homes

● Still working

● Pre-pay mobiles, low spend

● One partner often not working full-time

Peace-seeking seniors appreciating the calm of bungalow estates designed for the older owners

● Elderly couples and singles

● Own their bungalow outright

● Neighbourhoods of elderly people

Pre-retirement couples enjoying greater space and reduced commitments since their children left home

● Older married couples

● Children have left home

● Respectable incomes

● Own suburban 3 bed semis

● Like buying in store

Top 3 Mosaic Types in a 20 Minute Drivetime

1. I39 Families on a Budget

● Often terraces ● Often terraces

● Shop for computer games online

● Aged 46-65

● Singles living alone

Pre-retirement couples enjoying greater space and reduced commitments since their children left home

Hard-working mature singles who own their budget houses and earn modest wages

Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:

EMSUKHelpdesk@experian.com | 0115 968 5099

● Average time at address 18 years

● Income typically £20-25k

Hard-working mature singles who own their budget houses and earn modest wages

● Aged 46-65

● Singles living alone

● Income typically £20-25k

● Own 2 or 3 bedroom small homes

● Still working

2. M56 Self Supporters

20 Minute Walktime and Drivetime Mosaic Type Visualisation

3. E19 Bungalow Haven

2. M56 Self Supporters

1. F24 Fledgling FreeFamilies with children in low value social houses making limited resources go a long way

Top 3 Mosaic Types in a 20 Minute Walktime

3. F24 Fledgling Free

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Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Female: Alone, Pair or Group 34 1.8 6 125 6.4 39 1,778 91.7 176

Male: Alone 332 17.1 58 92 4.7 30 1,514 78.1 147

Male: Group 185 9.5 42 734 37.9 145 1,019 52.6 106

Male: Pair 99 5.1 20 570 29.4 193 1,269 65.5 114

Mixed Sex: Group 22 1.1 5 659 34.0 106 1,257 64.9 148

Mixed Sex: Pair 178 9.2 39 699 36.1 111 1,061 54.7 128

With Children 220 11.4 39 394 20.3 121 1,323 68.3 129

Unknown 160 8.3 25 0 0.0 0 1,778 91.7 191

Upmarket 148 7.6 25 57 2.9 14 1,732 89.4 189

Midmarket 34 1.8 5 0 0.0 0 1,903 98.2 177

Downmarket 603 31.1 140 945 48.8 140 390 20.1 48

Nothing 220 11.4 38 910 47.0 199 808 41.7 93

Low (less than £10) 338 17.4 58 1,016 52.4 223 584 30.1 66

Medium (Between £10 and £40) 275 14.2 46 580 29.9 168 1,082 55.8 111

High (Greater than £40) 161 8.3 32 574 29.6 144 1,202 62.0 119

For Drinking (monthly spend):

For Eating:

Pubs & Leisure: Attitudinal Profiles

High Medium Low

Activity Group Structure Index Index Index

20 Minute Walktime

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Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Female: Alone, Pair or Group 79,715 23.7 78 47,400 14.1 86 208,726 62.1 119

Male: Alone 107,331 31.9 107 58,783 17.5 112 169,727 50.5 95

Male: Group 76,855 22.9 100 104,446 31.1 119 154,540 45.9 93

Male: Pair 66,328 19.7 76 96,772 28.8 189 172,741 51.4 90

Mixed Sex: Group 76,549 22.8 100 86,869 25.8 81 172,423 51.3 117

Mixed Sex: Pair 75,011 22.3 95 125,853 37.4 115 134,977 40.1 94

With Children 125,449 37.3 129 79,895 23.8 141 130,497 38.8 73

Unknown 101,425 30.2 92 31,221 9.3 52 203,195 60.4 126

Upmarket 65,682 19.5 64 70,433 20.9 101 199,726 59.4 126

Midmarket 89,358 26.6 77 31,106 9.2 103 215,376 64.0 116

Downmarket 127,035 37.8 170 143,737 42.7 123 65,068 19.3 47

Nothing 103,391 30.7 102 106,156 31.6 134 126,295 37.6 84

Low (less than £10) 76,905 22.9 77 94,896 28.2 120 164,039 48.8 108

Medium (Between £10 and £40) 75,609 22.5 73 56,673 16.9 94 203,558 60.5 120

High (Greater than £40) 42,917 12.8 49 93,236 27.7 135 199,687 59.4 114

For Drinking (monthly spend):

For Eating:

Pubs & Leisure: Attitudinal Profiles

20 Minute Drivetime

High Medium Low

Activity Group Structure Index Index Index

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Source: CGA 2018

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19

20

Punch Pub Company

Greene King

Admiral Taverns Ltd

Independent Free

Unknown

Admiral Taverns Ltd

New River Retail

Independent Free

Forest Tavern, NG17 9JD

Moulders Arms, DE55 4BX

Seven Stars Inn, DE55 4BX

Countryman Inn, NG17 9LE

Railway Inn, NG16 6FH

Dog & Doublet, DE55 4NY

Three Horse Shoes, NG16

6HN

Trust Inns

Star Pubs & Bars

Ei Group

Independent Free

*Other Small Retail Groups

Star Pubs & Bars

Independent Free

Mitchells & Butlers

Admiral Taverns Ltd

Marston's

Independent Free

Independent Free

Horse & Jockey, NG16 6FB

White Lion Inn, NG16 5AH

Brinsley Lodge, NG16 5AE

Sandhills Tavern, NG16 5FF

Royal Oak, NG16 5HY

Hole In The Wall, NG16 5GQ

Durham Ox, NG16 5BN

Bull & Butcher, NG16 6DJ

Dixies Arms, NG16 5HF

Shepherds Rest, NG16 5HF

Red Lion, NG16 5HD

Ginger Giraffe, NG16 5GB

White Lion, NG16 6AD

22.0

22.9

Walktime From

Site (Minutes)

1.2

1.2

7.2

17.2

9.4

Drivetime from

Site (Minutes)

112.5

46.5

52.5

52.8

55.8

65.5

36.5

43.8

44.7

65.5

72.2

17.5

20.2

22.0

8.7

7.2

9.0

8.6

8.6

Competitor Map and Report

12.0

0.5

0.5

1.9

3.3

3.1

3.9

3.4

3.4

3.5

4.7

6.8

7.5

7.7

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